Rascasse Audience Intelligence

Henry Ford Audience in Germany

A data profile of the people who buy, follow and care about Henry Ford in Germany — modelled from more than twelve digital signal sources. Henry Ford has an estimated audience of 266,138 people in Germany.

#24among Entrepreneur in Germany#4081among Person in Germany#818in Cars & Mobility

The average Henry Ford fan in Germany is 45.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Debra Messing, Müller (company), Sandra Bullock, with strongest over-indexing on Debra Messing (36.25× the country average).

Demographically, the Henry Ford audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Henry Ford fan in Germany is more male, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Debra Messing.

Category: Cars & Mobility · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Henry Ford profile in Germany.

Audience size
266K
in Germany
Gender
27.4%♀
72.6% male
Age
45.0
average years
Country rank
#18874
Person in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Henry Ford fans

27.4% are female, 72.6% are male, average age 45.0.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Henry Ford audience in Germany
MetricValue
Female27.4%
Male72.6%
Average age45.0
Estimated audience size266,138
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Henry Ford audience in Germany
Age bracketShare%
16-196%
20-2915%
30-3921%
40-4929%
50+30%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Henry Ford audience comes from Germany.

Worldwide audience distribution share by country for Henry Ford
CountryShare
United States40.9%
Brazil6.3%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Henry Ford audience in Germany is strongest.

Fig. 05

Top regions by affinity

Henry Ford fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~10K1.18×
02Baden-Württemberg~40K1.11×
03Nordrhein-Westfalen~60K1.07×
04Bayern~50K1.07×
05Hessen~20K1.07×
06Sachsen~10K1.03×
07Thüringen~7K1.03×
08Rheinland-Pfalz~10K1.00×
09Saarland~3K0.99×
10Hamburg~6K0.98×
11Bremen~2K0.96×
12Niedersachsen~20K0.93×
13Sachsen-Anhalt~7K0.93×
14Brandenburg~8K0.92×
15Schleswig-Holstein~9K0.91×
16Mecklenburg-Vorpommern~5K0.88×
Fig. 06

Affinity by region

Affinity by region — Henry Ford, Germany
0.88×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Henry Ford audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Henry Ford audience
#·InterestCategoryAffinity×
01Debra MessingMovies & TV36.25×
02Renée ZellwegerMovies & TV17.63×
03Sandra BullockMovies & TV8.30×
04Motor oilCars & Mobility7.75×
05Ryan GoslingMovies & TV6.75×
06Frauen-BundesligaSports6.16×
07Škoda KodiaqCars & Mobility6.07×
08HovercraftCars & Mobility5.92×
09EuropcarCars & Mobility5.00×
10Solar energyHome & Garden4.14×
11Ford Motor CompanyCars & Mobility3.68×
12Müller (company)Food & Beverages3.12×
13Aral AGCars & Mobility3.07×
14Used carCars & Mobility3.06×
15AutoScout24Cars & Mobility3.00×
16ADACCars & Mobility2.80×
17EmailTechnology & Electronics2.54×
18FamilyKids & Family2.40×
19NatureHome & Garden2.02×
20GermanyTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Henry Ford audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Henry Ford audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.19×
PatriotismCONSERVATISM1.68×
Need for SecurityCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Henry Ford audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
CreativityOPEN0.56×
Price SensitivityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Henry Ford have in Germany?

Henry Ford has an estimated audience of 266,138 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Henry Ford fans?

27.4% of Henry Ford fans are female, 72.6% are male, with an average age of 45.0 years.

03

Which brands do Henry Ford fans like most?

Henry Ford fans show strongest brand affinity for Debra Messing (36.25×), Müller (company) (3.12×), and Sandra Bullock (8.3×) over the country average.

04

Where do Henry Ford fans live in Germany?

Henry Ford fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Henry Ford fans also like?

Beyond Henry Ford itself, the audience over-indexes on Müller (company) (3.12×), Sandra Bullock (8.3×), Solar energy (4.14×), and Motor oil (7.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entrepreneur audiences in Germany

See Henry Ford audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Henry Ford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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