Rascasse Audience Intelligence

Henry Ford Audience in United States

A data profile of the people who buy, follow and care about Henry Ford in United States — modelled from more than twelve digital signal sources. Henry Ford has an estimated audience of 3,127,530 people in United States.

#20among Entrepreneur in United States#1472among Person in United States#339in Cars & Mobility

The average Henry Ford fan in United States is 44.5 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Texas, California.

Top brand affinities include Dump truck, CarGurus, Compact car, with strongest over-indexing on Dump truck (5.13× the country average).

Demographically, the Henry Ford audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Henry Ford fan in United States is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Dump truck.

Category: Cars & Mobility · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Henry Ford profile in United States.

Audience size
3.1M
in United States
Gender
28.9%♀
71.1% male
Age
44.5
average years
Country rank
#9949
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Henry Ford fans

28.9% are female, 71.1% are male, average age 44.5.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Henry Ford audience in United States
MetricValue
Female28.9%
Male71.1%
Average age44.5
Estimated audience size3,127,530
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Henry Ford audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4925%
50+32%
Fig. 04

Worldwide distribution

40.9%

of the worldwide Henry Ford audience comes from United States.

Worldwide audience distribution share by country for Henry Ford
CountryShare
United States40.9%
Brazil6.3%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Henry Ford audience in United States is strongest.

Fig. 05

Top regions by affinity

Henry Ford fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~600K6.94×
02South Dakota~8K1.16×
03Alabama~50K1.14×
04Georgia~100K1.11×
05North Dakota~7K1.11×
06Texas~300K1.07×
07Virginia~80K1.06×
08Kansas~30K1.05×
09Indiana~60K1.04×
10Tennessee~60K1.01×
11Nebraska~20K1.01×
12Ohio~100K1.00×
13Kentucky~40K1.00×
14Mississippi~30K1.00×
15Missouri~50K0.99×
16South Carolina~50K0.99×
17North Carolina~90K0.98×
18West Virginia~10K0.98×
19Arkansas~20K0.97×
20Pennsylvania~100K0.96×
21Utah~30K0.96×
22Idaho~10K0.95×
23Iowa~20K0.93×
24Illinois~90K0.92×
25Florida~200K0.91×
26Oklahoma~30K0.91×
27Louisiana~40K0.90×
28Arizona~50K0.87×
29Wisconsin~40K0.87×
30Wyoming~4K0.85×
31New York~100K0.83×
32Minnesota~40K0.83×
33New Hampshire~10K0.83×
34Montana~7K0.83×
35New Jersey~60K0.82×
36Maine~9K0.82×
37Nevada~20K0.81×
38New Mexico~10K0.80×
39California~300K0.79×
40Washington~50K0.79×
41Maryland~40K0.79×
42Connecticut~20K0.77×
43Alaska~5K0.77×
44Massachusetts~50K0.74×
45Oregon~30K0.74×
46Rhode Island~7K0.74×
47Delaware~6K0.74×
48Washington, District of Columbia~7K0.72×
49Colorado~30K0.70×
50Hawaii~9K0.69×
Fig. 06

Affinity by region

Affinity by region — Henry Ford, United States
0.69×1.00×6.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Henry Ford audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Henry Ford audience
#·InterestCategoryAffinity×
01Aston MartinCars & Mobility7.17×
02StuttgartTravel & Leisure6.85×
03Compact carCars & Mobility5.81×
04MazdaCars & Mobility5.24×
05Dump truckCars & Mobility5.13×
06TramCars & Mobility4.33×
07CarGurusCars & Mobility4.24×
08Venture capitalBusiness & Career3.32×
09LogisticsBusiness & Career3.22×
10Discount TireShopping2.94×
11Risk managementBusiness & Career2.72×
12FundraisingBusiness & Career2.57×
13Tractor Supply CompanyShopping2.56×
14NASDAQBusiness & Career2.51×
15Used carCars & Mobility2.30×
16AutoZoneCars & Mobility1.94×
17Financial servicesBusiness & Career1.73×
18RecreationTravel & Leisure1.60×
19LivestockPets & Animals1.59×
20SUVsCars & Mobility1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Henry Ford audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Henry Ford audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
Need for SecurityCONSERVATISM1.63×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Henry Ford audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Design AffinityPREMIUM0.66×
Pet OwnershipJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Henry Ford have in United States?

Henry Ford has an estimated audience of 3,127,530 people in United States, concentrated in Michigan and Texas.

02

What is the gender split and age of Henry Ford fans?

28.9% of Henry Ford fans are female, 71.1% are male, with an average age of 44.5 years.

03

Which brands do Henry Ford fans like most?

Henry Ford fans show strongest brand affinity for Dump truck (5.13×), CarGurus (4.24×), and Compact car (5.81×) over the country average.

04

Where do Henry Ford fans live in United States?

Henry Ford fans in United States are most concentrated in Michigan (reach ~600K), Texas (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Henry Ford fans also like?

Beyond Henry Ford itself, the audience over-indexes on CarGurus (4.24×), Compact car (5.81×), Stuttgart (6.85×), and Aston Martin (7.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Henry Ford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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