Henry Ford Audience in United States

Henry Ford logo

Henry Ford has an estimated audience of 3,080,277 people in United States. 28.9% are female, 71.1% are male, average age 44.5. Top regions: Michigan, California, Texas. Top brand affinities: Israel, Hipster, Governor of Michigan, Goop, Wikia.

The average Henry Ford fan in United States is 44.5 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Israel, Hipster, Governor of Michigan, with strongest over-indexing on Israel (4.52× the country average). Demographically, the Henry Ford audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Person · Subtype: Entrepreneur

Demographics of Henry Ford fans

Demographic split for Henry Ford audience in United States
MetricValue
Female28.9%
Male71.1%
Average age44.5
Estimated audience size3,080,277

Audience persona

The typical Henry Ford fan in United States is more male, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Henry Ford in United States
RegionReachAffinity
Michigan664,0088.24×
California291,2910.86×
Texas274,9641.04×
Florida224,2891.08×
New York159,6340.93×
Georgia101,8791.07×
Ohio99,9341.05×
Illinois94,8280.92×
Pennsylvania92,3870.89×
North Carolina85,5930.92×
Virginia75,3241×
New Jersey64,0840.82×
Tennessee63,8281.03×
Indiana58,3461.04×
Arizona54,7760.87×
Washington52,9110.86×
Massachusetts50,5270.83×
Maryland42,8260.81×
Missouri41,9680.85×
South Carolina40,2900.87×
Alabama39,4620.92×
Wisconsin37,0880.8×
Colorado36,8890.76×
Minnesota36,6180.83×
Kentucky35,9420.93×
Louisiana33,1490.83×
Oklahoma29,5840.86×
Oregon26,7790.76×
Utah25,5360.93×
Nevada24,2070.81×
Mississippi23,4690.92×
Connecticut23,2890.75×
Iowa22,5540.89×
Kansas22,2280.92×
Arkansas21,0140.83×
West Virginia14,7151.03×
Nebraska13,5050.87×
Idaho12,9090.84×
New Mexico11,8840.77×
New Hampshire9,1940.76×
Maine8,5070.77×
Hawaii8,3020.63×
Washington, District of Columbia7,7590.84×
Rhode Island6,8290.7×
Montana6,2940.74×
North Dakota6,1510.97×
Delaware5,5260.65×
South Dakota5,3960.76×
Alaska4,2520.65×
Vermont3,3110.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Henry Ford audience
BrandAffinityCategory
Israel4.52×Travel & Leisure
Hipster9.24×Politics & Society
Governor of Michigan6.1×Politics & Society
Goop3.72×Internet & Social Media
Wikia2.34×Internet & Social Media
Vocal harmony2.99×Music & Radio
MK2.75×Music & Radio
Wok4.28×Food & Beverages
Keith Stanfield4.23×Movies & TV
Jeep Wagoneer3.53×Cars & Mobility
Grinch2.4×Movies & TV
Hog Hunting2×Sports
Riedel (glass manufacturer)14.53×Home & Garden
Urban horticulture1.92×Home & Garden
Israeli cuisine4.65×Food & Beverages
Cherish (group)5.44×Music & Radio
Hibachi3.83×Food & Beverages
Google Home3.13×Technology & Electronics
Keeper (password manager)3.07×Technology & Electronics
El Paso County, Colorado6.16×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Henry Ford audience
TraitClusterScore
Risk AppetiteTHRILL2.41
Need for SecurityCONSERVATISM1.38
Luxury OrientationPREMIUM1.35
PatriotismCONSERVATISM1.32
Quality AwarenessPREMIUM1.25
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Henry Ford
CountryShare
United States40.7%
Brazil6.5%
Italy5.0%

See Henry Ford audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Henry Ford have in United States?

Henry Ford has an estimated audience of 3,080,277 people in United States, concentrated in Michigan and California.

What is the gender split and age of Henry Ford fans?

28.9% of Henry Ford fans are female, 71.1% are male, with an average age of 44.5 years.

Which brands do Henry Ford fans like most?

Henry Ford fans show strongest brand affinity for Israel (4.52×), Hipster (9.24×), and Governor of Michigan (6.1×) over the country average.

Where do Henry Ford fans live in United States?

Henry Ford fans in United States are most concentrated in Michigan (reach 664,008), California (reach 291,291), and Texas (reach 274,964). These three regions account for the largest share of the active audience.

What other brands do Henry Ford fans also like?

Beyond Henry Ford itself, the audience over-indexes on Hipster (9.24×), Governor of Michigan (6.1×), Goop (3.72×), and Wikia (2.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Henry Ford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.