Henry Ford Audience in United States

Henry Ford has an estimated audience of 3,080,277 people in United States. 28.9% are female, 71.1% are male, average age 44.5. Top regions: Michigan, California, Texas. Top brand affinities: CarGurus, Capital One, Google Maps, Indianapolis Motor Speedway, Day trading.

The average Henry Ford fan in United States is 44.5 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include CarGurus, Capital One, Google Maps, with strongest over-indexing on CarGurus (20.12× the country average). Demographically, the Henry Ford audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Person · Subtype: Entrepreneur

Demographics of Henry Ford fans

Demographic split for Henry Ford audience in United States
MetricValue
Female28.9%
Male71.1%
Average age44.5
Estimated audience size3,080,277

Audience persona

The typical Henry Ford fan in United States is more male, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for CarGurus.

Top regions in United States

Top regions ranked by reach for Henry Ford in United States
RegionReachAffinity
Michigan664,0088.24×
California291,2910.86×
Texas274,9641.04×
Florida224,2891.08×
New York159,6340.93×
Georgia101,8791.07×
Ohio99,9341.05×
Illinois94,8280.92×
Pennsylvania92,3870.89×
North Carolina85,5930.92×
Virginia75,3241×
New Jersey64,0840.82×
Tennessee63,8281.03×
Indiana58,3461.04×
Arizona54,7760.87×
Washington52,9110.86×
Massachusetts50,5270.83×
Maryland42,8260.81×
Missouri41,9680.85×
South Carolina40,2900.87×
Alabama39,4620.92×
Wisconsin37,0880.8×
Colorado36,8890.76×
Minnesota36,6180.83×
Kentucky35,9420.93×
Louisiana33,1490.83×
Oklahoma29,5840.86×
Oregon26,7790.76×
Utah25,5360.93×
Nevada24,2070.81×
Mississippi23,4690.92×
Connecticut23,2890.75×
Iowa22,5540.89×
Kansas22,2280.92×
Arkansas21,0140.83×
West Virginia14,7151.03×
Nebraska13,5050.87×
Idaho12,9090.84×
New Mexico11,8840.77×
New Hampshire9,1940.76×
Maine8,5070.77×
Hawaii8,3020.63×
Washington, District of Columbia7,7590.84×
Rhode Island6,8290.7×
Montana6,2940.74×
North Dakota6,1510.97×
Delaware5,5260.65×
South Dakota5,3960.76×
Alaska4,2520.65×
Vermont3,3110.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Henry Ford audience
BrandAffinityCategory
CarGurus20.12×Cars & Mobility
Capital One6.73×Business & Career
Google Maps6.01×Internet & Social Media
Indianapolis Motor Speedway16.43×Sports
Day trading12.48×Business & Career
Indeed.com4.12×Business & Career
AccuWeather6.25×Home & Garden
Horoscope9.1×Health
Circle K6.72×Shopping
Aaron Rodgers6.09×Sports
Blended whiskey11.43×Food & Beverages
Enterprise Rent-A-Car5.5×Cars & Mobility
Staples (Canada)4.59×Business & Career
MSN3.43×News
Property insurance14.42×Home & Garden
Dump truck5.45×Cars & Mobility
Ford Expedition14.83×Cars & Mobility
Bruce Willis5.4×Movies & TV
Critical illness insurance13.76×Business & Career
Home inspection12.82×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Henry Ford audience
TraitClusterScore
Risk AppetiteTHRILL2.41
Need for SecurityCONSERVATISM1.38
Luxury OrientationPREMIUM1.35
PatriotismCONSERVATISM1.32
Quality AwarenessPREMIUM1.25
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Henry Ford
CountryShare
United States40.7%
Brazil6.5%
Italy5.0%

See Henry Ford audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Henry Ford have in United States?

Henry Ford has an estimated audience of 3,080,277 people in United States, concentrated in Michigan and California.

What is the gender split and age of Henry Ford fans?

28.9% of Henry Ford fans are female, 71.1% are male, with an average age of 44.5 years.

Which brands do Henry Ford fans like most?

Henry Ford fans show strongest brand affinity for CarGurus (20.12×), Capital One (6.73×), and Google Maps (6.01×) over the country average.

Where do Henry Ford fans live in United States?

Henry Ford fans in United States are most concentrated in Michigan (reach 664,008), California (reach 291,291), and Texas (reach 274,964). These three regions account for the largest share of the active audience.

What other brands do Henry Ford fans also like?

Beyond Henry Ford itself, the audience over-indexes on Capital One (6.73×), Google Maps (6.01×), Indianapolis Motor Speedway (16.43×), and Day trading (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Henry Ford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.