Highlighter Audience in Germany
Highlighter has an estimated audience of 227,596 people in Germany. 84.4% are female, 15.6% are male, average age 27.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Artistic inspiration, Commercial mortgage, Natural rubber, MS Mode.
The average Highlighter fan in Germany is 27.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Artistic inspiration, Commercial mortgage, with strongest over-indexing on Progressive rock (3.28× the country average). Demographically, the Highlighter audience skews more female with an average age of 27.0, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics
Demographics of Highlighter fans
| Metric | Value |
|---|---|
| Female | 84.4% |
| Male | 15.6% |
| Average age | 27.0 |
| Estimated audience size | 227,596 |
Audience persona
The typical Highlighter fan in Germany is more female, around 27.0 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,944 | 1.16× |
| Bayern | 36,277 | 0.99× |
| Baden-Württemberg | 31,699 | 1.02× |
| Niedersachsen | 21,573 | 0.98× |
| Hessen | 19,369 | 1.12× |
| Rheinland-Pfalz | 11,367 | 1× |
| Sachsen | 10,642 | 0.95× |
| Berlin | 10,490 | 1.03× |
| Schleswig-Holstein | 7,630 | 0.93× |
| Brandenburg | 6,968 | 0.99× |
| Thüringen | 5,774 | 1× |
| Sachsen-Anhalt | 5,589 | 0.95× |
| Hamburg | 5,216 | 1.01× |
| Mecklenburg-Vorpommern | 3,933 | 0.91× |
| Saarland | 2,633 | 0.94× |
| Bremen | 1,996 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.28× | Music & Radio |
| Artistic inspiration | 2.33× | Arts & Culture |
| Commercial mortgage | 2.57× | Business & Career |
| Natural rubber | 2.66× | Cars & Mobility |
| MS Mode | 7.53× | Fashion & Accessoires |
| Christmas Gift | 1.54× | Kids & Family |
| Cachorro | 3.02× | Pets & Animals |
| Isometric exercise | 6.75× | Sports |
| Leprechaun | 4.88× | Literature |
| Bugatti Chiron | 2.89× | Cars & Mobility |
| Roger Federer | 2.02× | Sports |
| DEFCON (video game) | 3.51× | Games |
| Fitz Roy | 3.12× | |
| Ipekyol | 1.94× | Shopping |
| Cadbury World | 4.13× | Travel & Leisure |
| Paul Dano | 2.19× | Movies & TV |
| Joshua Jackson | 2.15× | Movies & TV |
| JB | 3.33× | Music & Radio |
| McGregor, Iowa | 3.51× | Shopping |
| Falafel | 2.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.95 |
| Sustainability | BALANCE | 1.89 |
| Early Adopter Mentality | POWER | 1.89 |
| Quality Awareness | PREMIUM | 1.88 |
| Mindfulness | BALANCE | 1.84 |
| Design Affinity | PREMIUM | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.2% |
| United Kingdom | 5.1% |
| Italy | 3.9% |
See Highlighter audiences in other countries
More Cosmetics audiences in Germany
- Cosmetics (20,134,028)
- Eyelash (4,587,913)
- Permanent makeup (4,582,271)
- Makeup Tutorials (3,724,442)
- Mascara (3,662,873)
Frequently asked questions
How many fans does Highlighter have in Germany?
Highlighter has an estimated audience of 227,596 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Highlighter fans?
84.4% of Highlighter fans are female, 15.6% are male, with an average age of 27.0 years.
Which brands do Highlighter fans like most?
Highlighter fans show strongest brand affinity for Progressive rock (3.28×), Artistic inspiration (2.33×), and Commercial mortgage (2.57×) over the country average.
Where do Highlighter fans live in Germany?
Highlighter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,944), Bayern (reach 36,277), and Baden-Württemberg (reach 31,699). These three regions account for the largest share of the active audience.
What other brands do Highlighter fans also like?
Beyond Highlighter itself, the audience over-indexes on Artistic inspiration (2.33×), Commercial mortgage (2.57×), Natural rubber (2.66×), and MS Mode (7.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Highlighter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.