Highlighter Audience in United States

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Highlighter has an estimated audience of 2,234,166 people in United States. 89.3% are female, 10.7% are male, average age 33.0. Top regions: California, Texas, Florida. Top brand affinities: Tierra Cali, Bank account, Combat sport, Mothercare, Racing.

The average Highlighter fan in United States is 33.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tierra Cali, Bank account, Combat sport, with strongest over-indexing on Tierra Cali (14.86× the country average). Demographically, the Highlighter audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Highlighter fans

Demographic split for Highlighter audience in United States
MetricValue
Female89.3%
Male10.7%
Average age33.0
Estimated audience size2,234,166

Audience persona

The typical Highlighter fan in United States is more female, around 33.0 years old, with strong Design Affinity tendencies and a notable affinity for Tierra Cali.

Top regions in United States

Top regions ranked by reach for Highlighter in United States
RegionReachAffinity
California323,3271.32×
Texas288,4191.5×
Florida191,5981.27×
New York135,4741.09×
Arizona86,5491.9×
Illinois82,9721.11×
Georgia80,4251.17×
North Carolina76,9251.14×
Pennsylvania71,4250.95×
New Jersey67,4521.19×
Ohio60,3930.88×
Virginia59,7771.1×
Michigan55,5860.95×
Tennessee48,6921.09×
Washington48,3761.08×
Indiana45,6871.12×
Maryland41,6961.09×
Massachusetts38,8000.88×
Louisiana36,7941.28×
Alabama35,3411.13×
South Carolina33,5811×
Missouri33,5640.93×
Colorado31,5920.9×
Wisconsin31,2670.93×
Minnesota30,1340.94×
Kentucky29,3681.05×
Oklahoma26,5721.07×
Oregon23,2870.91×
Nevada22,9431.06×
Arkansas22,1791.2×
Connecticut21,1860.95×
Mississippi20,4221.11×
Utah19,5700.98×
Iowa19,3461.05×
Kansas18,4781.05×
Nebraska12,0731.08×
New Mexico11,4601.02×
Idaho10,5030.94×
West Virginia9,3980.9×
Hawaii7,7210.8×
New Hampshire5,9820.68×
Rhode Island5,4550.77×
Washington, District of Columbia5,3540.8×
Maine5,0030.63×
Delaware5,0000.81×
South Dakota4,0520.78×
Montana4,0000.65×
North Dakota3,8440.84×
Alaska3,5420.74×
Wyoming2,2190.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Highlighter audience
BrandAffinityCategory
Tierra Cali14.86×Travel & Leisure
Bank account3.91×Business & Career
Combat sport2.5×Sports
Mothercare3.5×Kids & Family
Racing1.58×Cars & Mobility
Women's empowerment1.98×Politics & Society
Cachorro2.38×Pets & Animals
Panama1.61×Travel & Leisure
UK garage2.19×Music & Radio
Tierra caliente2.98×Travel & Leisure
Certified diabetes educator4.75×Business & Career
Leprechaun3.53×Literature
Software widget5.24×Technology & Electronics
E-box4.25×Health
Further education3.26×Kids & Family
Janitor2.05×Home & Garden
Paul Dano1.68×Movies & TV
Fox & Friends1.56×Movies & TV
Lion of Judah4.6×
Divergent series3.58×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Highlighter audience
TraitClusterScore
Design AffinityPREMIUM1.66
SustainabilityBALANCE1.52
LGBTQ+ IdentityOPEN1.52
ExtroversionTHRILL1.46
CreativityOPEN1.41
Early Adopter MentalityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Highlighter
CountryShare
United States31.2%
United Kingdom5.1%
Italy3.9%

See Highlighter audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Highlighter have in United States?

Highlighter has an estimated audience of 2,234,166 people in United States, concentrated in California and Texas.

What is the gender split and age of Highlighter fans?

89.3% of Highlighter fans are female, 10.7% are male, with an average age of 33.0 years.

Which brands do Highlighter fans like most?

Highlighter fans show strongest brand affinity for Tierra Cali (14.86×), Bank account (3.91×), and Combat sport (2.5×) over the country average.

Where do Highlighter fans live in United States?

Highlighter fans in United States are most concentrated in California (reach 323,327), Texas (reach 288,419), and Florida (reach 191,598). These three regions account for the largest share of the active audience.

What other brands do Highlighter fans also like?

Beyond Highlighter itself, the audience over-indexes on Bank account (3.91×), Combat sport (2.5×), Mothercare (3.5×), and Racing (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Highlighter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.