Hubertus Heil Audience in Germany
Hubertus Heil has an estimated audience of 372,065 people in Germany. 44.9% are female, 55.1% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Satire, Roland Kaiser, Scooby-Doo, RTL Television, Western Union.
The average Hubertus Heil fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Satire, Roland Kaiser, Scooby-Doo, with strongest over-indexing on Satire (6.93× the country average). Demographically, the Hubertus Heil audience skews more male with an average age of 43.3, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Hubertus Heil fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 43.3 |
| Estimated audience size | 372,065 |
Audience persona
The typical Hubertus Heil fan in Germany is more male, around 43.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,702 | 0.9× |
| Bayern | 40,035 | 0.67× |
| Niedersachsen | 36,491 | 1× |
| Baden-Württemberg | 32,426 | 0.63× |
| Sachsen | 27,177 | 1.48× |
| Hessen | 19,281 | 0.68× |
| Berlin | 18,838 | 1.13× |
| Brandenburg | 17,358 | 1.49× |
| Sachsen-Anhalt | 16,144 | 1.66× |
| Rheinland-Pfalz | 14,687 | 0.78× |
| Thüringen | 11,735 | 1.23× |
| Schleswig-Holstein | 10,397 | 0.77× |
| Mecklenburg-Vorpommern | 10,252 | 1.43× |
| Hamburg | 6,500 | 0.77× |
| Saarland | 3,345 | 0.73× |
| Bremen | 2,059 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.93× | Literature |
| Roland Kaiser | 4.44× | Music & Radio |
| Scooby-Doo | 6.26× | Movies & TV |
| RTL Television | 4.2× | Movies & TV |
| Western Union | 4.71× | Business & Career |
| German television comedy | 6.33× | Movies & TV |
| Tagesschau | 2.02× | Movies & TV |
| Markus Lanz | 3.02× | Movies & TV |
| Beetlejuice | 4× | Movies & TV |
| Pets | 1.53× | Pets & Animals |
| Bundestag | 4.4× | Politics & Society |
| Allgäu | 4.64× | Travel & Leisure |
| Spiegel Online | 1.63× | News |
| Reinhard Mey | 3.97× | Music & Radio |
| Thomas Gottschalk | 2.47× | Movies & TV |
| Hygiene | 2.23× | Beauty & Wellness |
| Eintracht Frankfurt | 1.7× | Sports |
| Jutarnji list | 4.98× | News |
| Vacation rental | 2.82× | Travel & Leisure |
| Transfermarkt | 1.74× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.11 |
| Patriotism | CONSERVATISM | 1.51 |
| Tradition | CONSERVATISM | 1.34 |
| Pet Ownership | JOY | 1.31 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.3% |
| China | 1.5% |
| Switzerland | 1.2% |
See Hubertus Heil audiences in other countries
More Politician audiences in Germany
- Julia Klöckner (6,353,376)
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,196,163)
- Lars Klingbeil (3,027,025)
Frequently asked questions
How many fans does Hubertus Heil have in Germany?
Hubertus Heil has an estimated audience of 372,065 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hubertus Heil fans?
44.9% of Hubertus Heil fans are female, 55.1% are male, with an average age of 43.3 years.
Which brands do Hubertus Heil fans like most?
Hubertus Heil fans show strongest brand affinity for Satire (6.93×), Roland Kaiser (4.44×), and Scooby-Doo (6.26×) over the country average.
Where do Hubertus Heil fans live in Germany?
Hubertus Heil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,702), Bayern (reach 40,035), and Niedersachsen (reach 36,491). These three regions account for the largest share of the active audience.
What other brands do Hubertus Heil fans also like?
Beyond Hubertus Heil itself, the audience over-indexes on Roland Kaiser (4.44×), Scooby-Doo (6.26×), RTL Television (4.2×), and Western Union (4.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hubertus Heil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.