IVE Audience in Germany
IVE has an estimated audience of 147,295 people in Germany. 56.4% are female, 43.6% are male, average age 32.8. Top brand affinities: Edvard Grieg, Preacher (comics), Handmade Gifts, Liberace, Ireen Sheer.
Top brand affinities include Edvard Grieg, Preacher (comics), Handmade Gifts, with strongest over-indexing on Edvard Grieg (14.37× the country average). Demographically, the IVE audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of IVE fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 32.8 |
| Estimated audience size | 147,295 |
Audience persona
The typical IVE fan in Germany is more female, around 32.8 years old, with strong Sustainability tendencies and a notable affinity for Edvard Grieg.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edvard Grieg | 14.37× | Literature |
| Preacher (comics) | 9.13× | Literature |
| Handmade Gifts | 2.38× | Kids & Family |
| Liberace | 6.27× | Music & Radio |
| Ireen Sheer | 2.69× | Music & Radio |
| Figure painting (hobby) | 3.49× | Arts & Culture |
| Ma'an | 18.75× | Travel & Leisure |
| Information sensitivity | 4.06× | Technology & Electronics |
| Hückelhoven | 6.17× | Travel & Leisure |
| Gruppo Torinese Trasporti | 15.06× | Cars & Mobility |
| Headhunters (film) | 3.51× | Movies & TV |
| Whataburger | 3.97× | Food & Beverages |
| Fantasy Earth: Zero | 4.35× | Games |
| Hauptschule | 5.08× | Kids & Family |
| Scratching post | 3.78× | Pets & Animals |
| Goon | 3.76× | Movies & TV |
| Lycopene | 4.33× | Health |
| Jason Clarke (actor) | 2.71× | Movies & TV |
| Picnic | 1.93× | Kids & Family |
| San Gil | 2.18× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.16 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Urban Lifestyle | OPEN | 1.07 |
| Social Media Usage | JOY | 1.05 |
| Travelling | THRILL | 1.03 |
| Spirituality | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 54.3% |
| United States | 10.0% |
| India | 5.1% |
See IVE audiences in other countries
More K-pop audiences in Germany
- BTS (1,680,492)
- BLACKPINK (1,411,855)
- B.I (1,214,143)
- PENTAGON (435,875)
- BABYMONSTER (331,827)
How to read this data
Audience size is the estimated number of people in Germany who actively search for IVE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.