IVE Audience in Germany
A data profile of the people who buy, follow and care about IVE in Germany — modelled from more than twelve digital signal sources. IVE has an estimated audience of 267,818 people in Germany.
The average IVE fan in Germany is 32.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Jackie Chan, BTS, Korean drama, with strongest over-indexing on Jackie Chan (23.54× the country average).
Demographically, the IVE audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical IVE fan in Germany is more female, around 32.6 years old, with strong Extroversion tendencies and a notable affinity for Jackie Chan.
At a glance
The key figures that characterise the IVE profile in Germany.
Search interest · 12-month trend
Demographics of IVE fans
56.8% are female, 43.2% are male, average age 32.6.
Gender split
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 32.6 |
| Estimated audience size | 267,818 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide IVE audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 61.1% |
| United States | 9.3% |
| Indonesia | 4.2% |
Geography
Where the IVE audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.39× | |
| 02 | Hessen | ~20K | 1.09× | |
| 03 | Sachsen | ~20K | 1.09× | |
| 04 | Brandenburg | ~10K | 1.09× | |
| 05 | Nordrhein-Westfalen | ~70K | 1.05× | |
| 06 | Bremen | ~3K | 1.02× | |
| 07 | Hamburg | ~7K | 1.00× | |
| 08 | Mecklenburg-Vorpommern | ~5K | 0.98× | |
| 09 | Sachsen-Anhalt | ~7K | 0.97× | |
| 10 | Rheinland-Pfalz | ~10K | 0.96× | |
| 11 | Schleswig-Holstein | ~10K | 0.94× | |
| 12 | Niedersachsen | ~30K | 0.93× | |
| 13 | Saarland | ~3K | 0.92× | |
| 14 | Thüringen | ~7K | 0.90× | |
| 15 | Bayern | ~40K | 0.88× | |
| 16 | Baden-Württemberg | ~30K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the IVE audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monsta X | Music & Radio | 36.33× | ||
| 02 | G-Dragon | Music & Radio | 35.92× | ||
| 03 | Got7 | Music & Radio | 30.96× | ||
| 04 | NCT (band) | Music & Radio | 30.60× | ||
| 05 | Gong Yoo | Movies & TV | 30.12× | ||
| 06 | IU (singer) | Music & Radio | 23.71× | ||
| 07 | Jackie Chan | Movies & TV | 23.54× | ||
| 08 | BTS | Music & Radio | 18.17× | ||
| 09 | Korean drama | Movies & TV | 17.34× | ||
| 10 | Allkpop | Music & Radio | 17.21× | ||
| 11 | Rakuten | Shopping | 14.19× | ||
| 12 | J-pop | Music & Radio | 9.04× | ||
| 13 | Succulent plant | Home & Garden | 7.11× | ||
| 14 | K-pop | Music & Radio | 5.88× | ||
| 15 | Dua Lipa | Music & Radio | 5.62× | ||
| 16 | Webcomic | Literature | 5.10× | ||
| 17 | Anime convention | Literature | 4.40× | ||
| 18 | Flowering plant | Home & Garden | 4.26× | ||
| 19 | Millie Bobby Brown | Movies & TV | 4.11× | ||
| 20 | Harry Potter | Movies & TV | 1.71× |
Personality of the IVE audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.53× | |
| Spirituality | BALANCE | 1.50× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Indulgence | JOY | 0.87× | |
| Family Orientation | CONSERVATISM | 0.88× |
Frequently asked questions
How many fans does IVE have in Germany?
IVE has an estimated audience of 267,818 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of IVE fans?
56.8% of IVE fans are female, 43.2% are male, with an average age of 32.6 years.
Which brands do IVE fans like most?
IVE fans show strongest brand affinity for Jackie Chan (23.54×), BTS (18.17×), and Korean drama (17.34×) over the country average.
Where do IVE fans live in Germany?
IVE fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do IVE fans also like?
Beyond IVE itself, the audience over-indexes on BTS (18.17×), Korean drama (17.34×), IU (singer) (23.71×), and G-Dragon (35.92×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More K-pop audiences in Germany
See IVE audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for IVE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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