Jordan River Audience in Germany

Jordan River logo

Jordan River has an estimated audience of 261,628 people in Germany. 35.9% are female, 64.1% are male, average age 39.3. Top brand affinities: Progressive rock, Tifo, Unique Gifts, Litter box, Haberler.

Top brand affinities include Progressive rock, Tifo, Unique Gifts, with strongest over-indexing on Progressive rock (4.54× the country average). Demographically, the Jordan River audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Jordan River fans

Demographic split for Jordan River audience in Germany
MetricValue
Female35.9%
Male64.1%
Average age39.3
Estimated audience size261,628

Audience persona

The typical Jordan River fan in Germany is more male, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Progressive rock.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jordan River audience
BrandAffinityCategory
Progressive rock4.54×Music & Radio
Tifo16.57×Sports
Unique Gifts2.04×Shopping
Litter box1.64×Pets & Animals
Haberler1.7×News
Medieval fantasy13.81×Literature
Birthday Gifts1.91×Kids & Family
Jeepney20×Cars & Mobility
Humans (TV series)5.69×Movies & TV
Christmas Gift1.77×Kids & Family
Stradivarius1.65×Shopping
Natural rubber2.17×Cars & Mobility
Este, Veneto2.19×Travel & Leisure
Graham Greene3.75×Literature
Alaska2.83×Travel & Leisure
Buying a House4.82×Home & Garden
Esra Erol4.38×Movies & TV
Stamp collecting4.1×Home & Garden
Home Delivery2.04×Food & Beverages
Fast Five3.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jordan River audience
TraitClusterScore
SpiritualityBALANCE1.61
Early Adopter MentalityPOWER1.51
Urban LifestyleOPEN1.41
SustainabilityBALANCE1.28
Sports ActivityPOWER1.25
Pet OwnershipJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Jordan River
CountryShare
United States26.1%
Italy11.1%
Jordan9.4%

See Jordan River audiences in other countries

More River audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jordan River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.