Rascasse Audience Intelligence

Jordan River Audience in United States

A data profile of the people who buy, follow and care about Jordan River in United States — modelled from more than twelve digital signal sources. Jordan River has an estimated audience of 1,969,275 people in United States.

#8among River in United States#1130among POI in United States#1127in Travel & Leisure

The average Jordan River fan in United States is 40.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include JD Sports, Red Sea, Nordstrom rack, with strongest over-indexing on JD Sports (10.11× the country average).

Demographically, the Jordan River audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 44 regions tracked by Rascasse.

The typical Jordan River fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for JD Sports.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jordan River profile in United States.

Audience size
2M
in United States
Gender
47.6%♀
52.4% male
Age
40.5
average years
Country rank
#14419
POI in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jordan River fans

47.6% are female, 52.4% are male, average age 40.5.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Jordan River audience in United States
MetricValue
Female47.6%
Male52.4%
Average age40.5
Estimated audience size1,969,275
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Jordan River audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4920%
50+24%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Jordan River audience comes from United States.

Worldwide audience distribution share by country for Jordan River
CountryShare
United States26.1%
Italy11.1%
Jordan9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jordan River audience in United States is strongest.

Fig. 05

Top regions by affinity

Jordan River fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K3.37×
02Georgia~100K2.30×
03Mississippi~20K1.35×
04Alabama~40K1.28×
05South Dakota~6K1.22×
06Tennessee~50K1.21×
07Texas~200K1.17×
08New York~100K1.14×
09Louisiana~30K1.10×
10Virginia~50K1.07×
11Nebraska~10K1.06×
12Arkansas~20K1.03×
13Oklahoma~20K1.02×
14South Carolina~30K0.99×
15Idaho~10K0.99×
16Washington~40K0.98×
17Indiana~40K0.98×
18Missouri~30K0.96×
19Alaska~4K0.95×
20Wyoming~3K0.93×
21North Dakota~4K0.92×
22Montana~5K0.91×
23Vermont~3K0.91×
24Michigan~50K0.88×
25Washington, District of Columbia~5K0.88×
26North Carolina~50K0.87×
27Wisconsin~30K0.87×
28West Virginia~8K0.87×
29Pennsylvania~60K0.86×
30New Mexico~8K0.86×
31Hawaii~7K0.86×
32New Hampshire~7K0.86×
33Maryland~30K0.85×
34Rhode Island~5K0.84×
35Delaware~4K0.82×
36Ohio~50K0.81×
37Minnesota~20K0.81×
38California~200K0.79×
39Florida~100K0.79×
40Colorado~20K0.79×
41Illinois~50K0.76×
42Nevada~10K0.76×
43Massachusetts~30K0.73×
44New Jersey~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Jordan River, United States
0.70×1.00×3.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jordan River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jordan River audience
#·InterestCategoryAffinity×
01JD SportsShopping10.11×
02RonaldinhoSports10.11×
03Red SeaTravel & Leisure9.45×
04Flight ClubMovies & TV8.30×
05DC ShoesFashion & Accessoires8.23×
06Web serverTechnology & Electronics4.32×
07Teyana TaylorMovies & TV3.79×
08Charlotte HornetsSports3.66×
09Internet celebrityInternet & Social Media3.40×
10Nordstrom rackFashion & Accessoires2.83×
11Real propertyHome & Garden2.43×
12Solar energyHome & Garden2.30×
13RadioTechnology & Electronics1.97×
14Discount storesShopping1.90×
15Domino's PizzaFood & Beverages1.71×
16FIFA World CupSports1.65×
17Pizza HutFood & Beverages1.55×
18Google MapsInternet & Social Media1.54×
19Instant messagingInternet & Social Media1.53×
20Capital OneBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jordan River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jordan River audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.23×
Urban LifestyleOPEN1.54×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jordan River audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Pet OwnershipJOY0.65×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jordan River have in United States?

Jordan River has an estimated audience of 1,969,275 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Jordan River fans?

47.6% of Jordan River fans are female, 52.4% are male, with an average age of 40.5 years.

03

Which brands do Jordan River fans like most?

Jordan River fans show strongest brand affinity for JD Sports (10.11×), Red Sea (9.45×), and Nordstrom rack (2.83×) over the country average.

04

Where do Jordan River fans live in United States?

Jordan River fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jordan River fans also like?

Beyond Jordan River itself, the audience over-indexes on Red Sea (9.45×), Nordstrom rack (2.83×), Internet celebrity (3.4×), and Web server (4.32×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jordan River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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