Jordan River Audience in United States
Jordan River has an estimated audience of 1,969,275 people in United States. 47.6% are female, 52.4% are male, average age 40.5. Top brand affinities: Historic site, Home equity, Gilt.com, Product design, Nationality.
Top brand affinities include Historic site, Home equity, Gilt.com, with strongest over-indexing on Historic site (7.96× the country average). Demographically, the Jordan River audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Jordan River fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 40.5 |
| Estimated audience size | 1,969,275 |
Audience persona
The typical Jordan River fan in United States is balanced, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 7.96× | Arts & Culture |
| Home equity | 2.57× | Home & Garden |
| Gilt.com | 9.46× | Shopping |
| Product design | 2.13× | Business & Career |
| Nationality | 2.27× | Politics & Society |
| Graham Greene | 5.19× | Literature |
| Highland games | 6.74× | Sports |
| JDSU | 2.29× | Business & Career |
| Natural rubber | 1.53× | Cars & Mobility |
| Buying a House | 4.9× | Home & Garden |
| Cam Ward | 2.7× | Sports |
| Bank account | 1.67× | Business & Career |
| Staycation | 2.22× | Home & Garden |
| Home Bargains | 7.4× | Shopping |
| 3D printing | 1.59× | Technology & Electronics |
| Thom Browne | 5.69× | Fashion & Accessoires |
| Canis | 5.99× | Pets & Animals |
| Pro-Ject | 2.38× | Music & Radio |
| Panama | 2.13× | Travel & Leisure |
| Governor of Michigan | 4.11× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.33 |
| Luxury Orientation | PREMIUM | 1.97 |
| Early Adopter Mentality | POWER | 1.52 |
| Patriotism | CONSERVATISM | 1.49 |
| Urban Lifestyle | OPEN | 1.43 |
| Spirituality | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Italy | 11.1% |
| Jordan | 9.4% |
See Jordan River audiences in other countries
More River audiences in United States
- Mississippi (16,354,822)
- Inn (11,615,639)
- Mississippi River (10,916,429)
- Hudson River (5,079,114)
- Missouri River (3,923,178)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jordan River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.