Jordan River Audience in United States
Jordan River has an estimated audience of 1,969,275 people in United States. 47.6% are female, 52.4% are male, average age 40.5. Top brand affinities: JD Sports, Horoscope, Method Man, Google Maps, Capital One.
Top brand affinities include JD Sports, Horoscope, Method Man, with strongest over-indexing on JD Sports (25.09× the country average). Demographically, the Jordan River audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Travel & Leisure · Type: POI · Subtype: River
Demographics of Jordan River fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 40.5 |
| Estimated audience size | 1,969,275 |
Audience persona
The typical Jordan River fan in United States is balanced, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for JD Sports.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JD Sports | 25.09× | Shopping |
| Horoscope | 13.08× | Health |
| Method Man | 24.5× | Music & Radio |
| Google Maps | 4.31× | Internet & Social Media |
| Capital One | 4.2× | Business & Career |
| CarGurus | 5.7× | Cars & Mobility |
| Day trading | 11.15× | Business & Career |
| Diane von Fürstenberg | 24.65× | Fashion & Accessoires |
| Roulette | 12.79× | Games |
| Blended whiskey | 10.08× | Food & Beverages |
| Red Sea | 10.28× | Travel & Leisure |
| ModCloth | 16.44× | Fashion & Accessoires |
| Critical illness insurance | 13.3× | Business & Career |
| Skate shoe | 20.46× | Fashion & Accessoires |
| Whole grain | 9.84× | Food & Beverages |
| Enterprise Rent-A-Car | 4.01× | Cars & Mobility |
| FIFA World Cup | 2.57× | Sports |
| Jared Leto | 8.06× | Movies & TV |
| Indianapolis Motor Speedway | 8.9× | Sports |
| Pet insurance | 10.12× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.33 |
| Luxury Orientation | PREMIUM | 1.97 |
| Early Adopter Mentality | POWER | 1.52 |
| Patriotism | CONSERVATISM | 1.49 |
| Urban Lifestyle | OPEN | 1.43 |
| Spirituality | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| Italy | 11.1% |
| Jordan | 9.4% |
See Jordan River audiences in other countries
More River audiences in United States
- Mississippi (16,354,822)
- Inn (11,615,639)
- Mississippi River (10,916,429)
- Hudson River (5,079,114)
- Missouri River (3,923,178)
How to read this data
Audience size is the estimated number of people in United States who actively search for Jordan River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.