Keywest Audience in Germany
Keywest has an estimated audience of 230,389 people in Germany. 52.3% are female, 47.7% are male, average age 36.3. Top brand affinities: Nina Chuba, Tagesschau, Lieferando.de, Vacations, Monuments.
Top brand affinities include Nina Chuba, Tagesschau, Lieferando.de, with strongest over-indexing on Nina Chuba (9.89× the country average). Demographically, the Keywest audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Tradition, Indulgence.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Keywest fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 36.3 |
| Estimated audience size | 230,389 |
Audience persona
The typical Keywest fan in Germany is balanced, around 36.3 years old, with strong Tradition tendencies and a notable affinity for Nina Chuba.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nina Chuba | 9.89× | Music & Radio |
| Tagesschau | 1.76× | Movies & TV |
| Lieferando.de | 2.13× | Food & Beverages |
| Vacations | 2.37× | Travel & Leisure |
| Monuments | 18.03× | Music & Radio |
| Family | 1.56× | Kids & Family |
| Matthias Reim | 4.48× | Music & Radio |
| Mark Knopfler | 9.37× | Music & Radio |
| Self care | 2.54× | Health |
| Édith Piaf | 9.15× | Music & Radio |
| Spiegel Online | 1.53× | News |
| North Rhine-Westphalia | 1.83× | Travel & Leisure |
| Nelly | 8.02× | Music & Radio |
| German language | 1.92× | Politics & Society |
| Stuttgart | 2.15× | Travel & Leisure |
| Hairstyle | 2.03× | Beauty & Wellness |
| Hygiene | 2.08× | Beauty & Wellness |
| Walking | 2.83× | Sports |
| Concerts | 1.76× | Music & Radio |
| Western Union | 2.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.22 |
| Indulgence | JOY | 1.17 |
| Patriotism | CONSERVATISM | 1.13 |
| Travelling | THRILL | 1.06 |
| Sustainability | BALANCE | 1.05 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.6% |
| Germany | 4.4% |
| France | 4.4% |
See Keywest audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Keywest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.