Keywest Audience in United States
Keywest has an estimated audience of 3,277,159 people in United States. 55.1% are female, 44.9% are male, average age 38.7. Top brand affinities: Kia Sportage, Singer-songwriter, MSN, Houston Astros, Staples (Canada).
Top brand affinities include Kia Sportage, Singer-songwriter, MSN, with strongest over-indexing on Kia Sportage (16.09× the country average). Demographically, the Keywest audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Keywest fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 38.7 |
| Estimated audience size | 3,277,159 |
Audience persona
The typical Keywest fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 16.09× | Cars & Mobility |
| Singer-songwriter | 2.88× | Music & Radio |
| MSN | 2.36× | News |
| Houston Astros | 4.64× | Sports |
| Staples (Canada) | 2.56× | Business & Career |
| Los Angeles Dodgers | 3.33× | Sports |
| Hobby Lobby | 1.79× | Home & Garden |
| Honda HR-V | 11.05× | Cars & Mobility |
| Capital One | 1.71× | Business & Career |
| Concerts | 1.51× | Music & Radio |
| Livemusic | 2.24× | Music & Radio |
| Aldi | 1.63× | Shopping |
| Google Maps | 1.6× | Internet & Social Media |
| Taco Bell | 1.63× | Food & Beverages |
| Best Buy | 1.58× | Shopping |
| Great Clips | 2.4× | Beauty & Wellness |
| Indeed.com | 1.57× | Business & Career |
| Hair Extensions | 2.15× | Beauty & Wellness |
| Pre-school playgroup | 12.02× | Kids & Family |
| Jack Black | 4.27× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.26 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Social Media Usage | JOY | 1.06 |
| Tradition | CONSERVATISM | 1 |
| Mindfulness | BALANCE | 0.99 |
| Luxury Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.6% |
| Germany | 4.4% |
| France | 4.4% |
See Keywest audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Keywest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.