Knuspr Audience in Germany
Knuspr has an estimated audience of 678,416 people in Germany. 63.5% are female, 36.5% are male, average age 39.0. Top regions: Bayern, Berlin, Hessen. Top brand affinities: Gil Ofarim, Opposition (politics), Škoda Kodiaq, English literature, Eco Friendly Living.
The average Knuspr fan in Germany is 39.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Berlin, Hessen. Top brand affinities include Gil Ofarim, Opposition (politics), Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.66× the country average). Demographically, the Knuspr audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Knuspr fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 39.0 |
| Estimated audience size | 678,416 |
Audience persona
The typical Knuspr fan in Germany is more female, around 39.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 324,756 | 2.98× |
| Berlin | 157,496 | 5.19× |
| Hessen | 121,239 | 2.35× |
| Brandenburg | 62,916 | 2.99× |
| Rheinland-Pfalz | 24,758 | 0.73× |
| Nordrhein-Westfalen | 21,929 | 0.15× |
| Baden-Württemberg | 14,741 | 0.16× |
| Niedersachsen | 7,545 | 0.11× |
| Sachsen | 6,692 | 0.2× |
| Hamburg | 3,835 | 0.25× |
| Sachsen-Anhalt | 3,382 | 0.19× |
| Thüringen | 3,012 | 0.17× |
| Schleswig-Holstein | 2,894 | 0.12× |
| Mecklenburg-Vorpommern | 2,622 | 0.2× |
| Saarland | 776 | 0.09× |
| Bremen | 654 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.66× | Music & Radio |
| Opposition (politics) | 7.4× | Politics & Society |
| Škoda Kodiaq | 1.75× | Cars & Mobility |
| English literature | 5.2× | Literature |
| Eco Friendly Living | 2.88× | Home & Garden |
| Home Delivery | 1.98× | Food & Beverages |
| Colorado River | 10.26× | Travel & Leisure |
| Icon (magazine) | 1.71× | Arts & Culture |
| Corfu (regional unit) | 1.83× | Travel & Leisure |
| Cynthia Erivo | 2.41× | Movies & TV |
| Jab Tak Hai Jaan | 7.48× | Movies & TV |
| Hatten | 2.68× | Travel & Leisure |
| Hog Hunting | 2.35× | Sports |
| Theocracy | 5× | Music & Radio |
| The Knot (Website) | 4.24× | Kids & Family |
| Volvo V60 | 2.04× | Cars & Mobility |
| Picnic | 1.55× | Kids & Family |
| Keeper (password manager) | 1.79× | Technology & Electronics |
| Kettlebell lifting | 2.7× | Sports |
| Headhunters (film) | 1.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.69 |
| Healthy Lifestyle | BALANCE | 1.59 |
| Indulgence | JOY | 1.54 |
| Urban Lifestyle | OPEN | 1.44 |
| Sustainability | BALANCE | 1.41 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.5% |
| China | 0.6% |
| Austria | 0.5% |
See Knuspr audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Knuspr have in Germany?
Knuspr has an estimated audience of 678,416 people in Germany, concentrated in Bayern and Berlin.
What is the gender split and age of Knuspr fans?
63.5% of Knuspr fans are female, 36.5% are male, with an average age of 39.0 years.
Which brands do Knuspr fans like most?
Knuspr fans show strongest brand affinity for Gil Ofarim (1.66×), Opposition (politics) (7.4×), and Škoda Kodiaq (1.75×) over the country average.
Where do Knuspr fans live in Germany?
Knuspr fans in Germany are most concentrated in Bayern (reach 324,756), Berlin (reach 157,496), and Hessen (reach 121,239). These three regions account for the largest share of the active audience.
What other brands do Knuspr fans also like?
Beyond Knuspr itself, the audience over-indexes on Opposition (politics) (7.4×), Škoda Kodiaq (1.75×), English literature (5.2×), and Eco Friendly Living (2.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Knuspr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.