Rascasse Audience Intelligence

Labour law Audience in Germany

A data profile of the people who buy, follow and care about Labour law in Germany — modelled from more than twelve digital signal sources. Labour law has an estimated audience of 374,781 people in Germany.

#15among Novel in Germany#5475among Topic in Germany#716in Politics & Society

The average Labour law fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Flights, Netto Marken-Discount, Tagesschau, with strongest over-indexing on Google Flights (7.66× the country average).

Demographically, the Labour law audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Labour law fan in Germany is balanced, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Google Flights.

Category: Politics & Society · Type: Topic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Labour law profile in Germany.

Audience size
375K
in Germany
Gender
46.5%♀
53.5% male
Age
42.3
average years
Country rank
#14778
Topic in Germany
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Labour law fans

46.5% are female, 53.5% are male, average age 42.3.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Labour law audience in Germany
MetricValue
Female46.5%
Male53.5%
Average age42.3
Estimated audience size374,781
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Labour law audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3922%
40-4929%
50+21%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Labour law audience comes from Germany.

Worldwide audience distribution share by country for Labour law
CountryShare
United States15.9%
Brazil9.2%
Mexico5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Labour law audience in Germany is strongest.

Fig. 05

Top regions by affinity

Labour law fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.14×
02Niedersachsen~40K1.13×
03Berlin~20K1.13×
04Sachsen~20K1.10×
05Nordrhein-Westfalen~80K1.03×
06Baden-Württemberg~50K1.03×
07Hessen~30K1.03×
08Brandenburg~10K1.02×
09Bayern~60K1.01×
10Thüringen~10K1.01×
11Bremen~3K1.01×
12Sachsen-Anhalt~10K0.98×
13Rheinland-Pfalz~20K0.95×
14Saarland~4K0.93×
15Mecklenburg-Vorpommern~6K0.90×
16Schleswig-Holstein~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Labour law, Germany
0.79×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Labour law audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Labour law audience
#·InterestCategoryAffinity×
01MercadonaShopping21.57×
02Che GuevaraPolitics & Society8.72×
03SolidarityPolitics & Society7.85×
04Google FlightsTravel & Leisure7.66×
05Cutting boardHome & Garden7.58×
06Solar cellHome & Garden5.74×
07The Epoch TimesNews5.01×
08Consumer protectionPolitics & Society4.56×
09Netto Marken-DiscountShopping4.01×
10Part-timeBusiness & Career3.55×
11TagesschauMovies & TV3.29×
12FocusNews3.07×
13Employment websiteBusiness & Career3.05×
14PostbankBusiness & Career2.54×
15CommerzbankBusiness & Career2.28×
16SparkasseBusiness & Career2.20×
17Deutsche BahnCars & Mobility2.08×
18AutoScout24Cars & Mobility1.91×
19NatureHome & Garden1.68×
20FamilyKids & Family1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Labour law audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Labour law audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.38×
Community OrientationOPEN1.60×
TravellingTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Labour law audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
CreativityOPEN0.82×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Labour law have in Germany?

Labour law has an estimated audience of 374,781 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Labour law fans?

46.5% of Labour law fans are female, 53.5% are male, with an average age of 42.3 years.

03

Which brands do Labour law fans like most?

Labour law fans show strongest brand affinity for Google Flights (7.66×), Netto Marken-Discount (4.01×), and Tagesschau (3.29×) over the country average.

04

Where do Labour law fans live in Germany?

Labour law fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Labour law fans also like?

Beyond Labour law itself, the audience over-indexes on Netto Marken-Discount (4.01×), Tagesschau (3.29×), Solidarity (7.85×), and Mercadona (21.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Novel audiences in Germany

See Labour law audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Labour law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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