Lavera Audience in Germany
Lavera has an estimated audience of 168,551 people in Germany. 80.4% are female, 19.6% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Western Union, Sustainable energy, Spiegel Online, Real property, Natural skin care.
The average Lavera fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Western Union, Sustainable energy, Spiegel Online, with strongest over-indexing on Western Union (8.44× the country average). Demographically, the Lavera audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Lavera fans
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 38.7 |
| Estimated audience size | 168,551 |
Audience persona
The typical Lavera fan in Germany is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,350 | 1.06× |
| Bayern | 42,934 | 1.14× |
| Niedersachsen | 38,596 | 1.69× |
| Baden-Württemberg | 35,029 | 1.09× |
| Hessen | 17,798 | 0.99× |
| Berlin | 10,734 | 1.02× |
| Rheinland-Pfalz | 10,669 | 0.91× |
| Schleswig-Holstein | 10,274 | 1.22× |
| Sachsen | 10,089 | 0.88× |
| Hamburg | 7,373 | 1.39× |
| Brandenburg | 5,824 | 0.8× |
| Sachsen-Anhalt | 4,496 | 0.74× |
| Thüringen | 3,949 | 0.66× |
| Mecklenburg-Vorpommern | 3,308 | 0.74× |
| Bremen | 2,124 | 1.06× |
| Saarland | 1,831 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 8.44× | Business & Career |
| Sustainable energy | 3.12× | Home & Garden |
| Spiegel Online | 2.04× | News |
| Real property | 4.16× | Home & Garden |
| Natural skin care | 4.21× | Beauty & Wellness |
| Weleda | 9.13× | Beauty & Wellness |
| Do it yourself (DIY) | 1.98× | Home & Garden |
| Ariana Grande | 4.53× | Music & Radio |
| Rossmann | 2.15× | Shopping |
| Tagesschau | 1.58× | Movies & TV |
| Skin care | 2.54× | Beauty & Wellness |
| JYSK | 2.55× | Home & Garden |
| Airbnb | 1.87× | Travel & Leisure |
| Renewable energy | 2.32× | Business & Career |
| H&M | 1.65× | Shopping |
| IKEA | 1.51× | Home & Garden |
| Primark | 2.06× | Shopping |
| Baby food | 2.44× | Kids & Family |
| Drop shipping | 2.15× | Shopping |
| Gala | 1.63× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.03 |
| DIY Mentality | THRILL | 1.44 |
| Design Affinity | PREMIUM | 1.42 |
| Creativity | OPEN | 1.38 |
| Mindfulness | BALANCE | 1.29 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 38.1% |
| France | 8.2% |
| Italy | 3.8% |
See Lavera audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,369,966)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Lavera have in Germany?
Lavera has an estimated audience of 168,551 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lavera fans?
80.4% of Lavera fans are female, 19.6% are male, with an average age of 38.7 years.
Which brands do Lavera fans like most?
Lavera fans show strongest brand affinity for Western Union (8.44×), Sustainable energy (3.12×), and Spiegel Online (2.04×) over the country average.
Where do Lavera fans live in Germany?
Lavera fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,350), Bayern (reach 42,934), and Niedersachsen (reach 38,596). These three regions account for the largest share of the active audience.
What other brands do Lavera fans also like?
Beyond Lavera itself, the audience over-indexes on Sustainable energy (3.12×), Spiegel Online (2.04×), Real property (4.16×), and Natural skin care (4.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lavera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.