Lavera Audience in Germany
Lavera has an estimated audience of 168,551 people in Germany. 80.4% are female, 19.6% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Mothercare, Škoda Kodiaq, Bank account, Cachorro, Figure painting (hobby).
The average Lavera fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Mothercare, Škoda Kodiaq, Bank account, with strongest over-indexing on Mothercare (1.81× the country average). Demographically, the Lavera audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Lavera fans
| Metric | Value |
|---|---|
| Female | 80.4% |
| Male | 19.6% |
| Average age | 38.7 |
| Estimated audience size | 168,551 |
Audience persona
The typical Lavera fan in Germany is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,350 | 1.06× |
| Bayern | 42,934 | 1.14× |
| Niedersachsen | 38,596 | 1.69× |
| Baden-Württemberg | 35,029 | 1.09× |
| Hessen | 17,798 | 0.99× |
| Berlin | 10,734 | 1.02× |
| Rheinland-Pfalz | 10,669 | 0.91× |
| Schleswig-Holstein | 10,274 | 1.22× |
| Sachsen | 10,089 | 0.88× |
| Hamburg | 7,373 | 1.39× |
| Brandenburg | 5,824 | 0.8× |
| Sachsen-Anhalt | 4,496 | 0.74× |
| Thüringen | 3,949 | 0.66× |
| Mecklenburg-Vorpommern | 3,308 | 0.74× |
| Bremen | 2,124 | 1.06× |
| Saarland | 1,831 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 1.81× | Kids & Family |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| Bank account | 2.06× | Business & Career |
| Cachorro | 2.42× | Pets & Animals |
| Figure painting (hobby) | 2.71× | Arts & Culture |
| Headhunters (film) | 2.97× | Movies & TV |
| The Points Guy | 8.91× | Travel & Leisure |
| Kieser Training | 2.35× | Sports |
| Durban University of Technology | 2.91× | Business & Career |
| Home Delivery | 1.55× | Food & Beverages |
| Video izle | 1.85× | |
| HomeExchange.com | 3.7× | Travel & Leisure |
| Opposition (politics) | 3.31× | Politics & Society |
| Joshua Jackson | 2.42× | Movies & TV |
| Information sensitivity | 2.61× | Technology & Electronics |
| Bugatti Chiron | 2.71× | Cars & Mobility |
| Roaming | 1.95× | Technology & Electronics |
| Jersey (fabric) | 2.47× | Fashion & Accessoires |
| Ipekyol | 1.93× | Shopping |
| Roger Federer | 1.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.03 |
| DIY Mentality | THRILL | 1.44 |
| Design Affinity | PREMIUM | 1.42 |
| Creativity | OPEN | 1.38 |
| Mindfulness | BALANCE | 1.29 |
| Healthy Lifestyle | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 38.1% |
| France | 8.2% |
| Italy | 3.8% |
See Lavera audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Lavera have in Germany?
Lavera has an estimated audience of 168,551 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lavera fans?
80.4% of Lavera fans are female, 19.6% are male, with an average age of 38.7 years.
Which brands do Lavera fans like most?
Lavera fans show strongest brand affinity for Mothercare (1.81×), Škoda Kodiaq (1.63×), and Bank account (2.06×) over the country average.
Where do Lavera fans live in Germany?
Lavera fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,350), Bayern (reach 42,934), and Niedersachsen (reach 38,596). These three regions account for the largest share of the active audience.
What other brands do Lavera fans also like?
Beyond Lavera itself, the audience over-indexes on Škoda Kodiaq (1.63×), Bank account (2.06×), Cachorro (2.42×), and Figure painting (hobby) (2.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lavera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.