Rascasse Audience Intelligence

Lavera Target Market in Germany

A data profile of the people who buy, follow and care about Lavera in Germany — modelled from more than twelve digital signal sources. Lavera has an estimated audience of 230,765 people in Germany.

#31among Personal care in Germany#2613among Brand in Germany#274in Beauty & Wellness

The average Lavera fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Weleda, Sustainable energy, Renewable energy, with strongest over-indexing on Weleda (10.41× the country average).

Demographically, the Lavera audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lavera fan in Germany is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Weleda.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lavera profile in Germany.

Audience size
231K
in Germany
Gender
82.8%♀
17.2% male
Age
36.9
average years
Country rank
#20734
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lavera

82.8% are female, 17.2% are male, average age 36.9.

Fig. 02

Gender split

82.8%
Female
17.2%
Male
Demographic split for Lavera audience in Germany
MetricValue
Female82.8%
Male17.2%
Average age36.9
Estimated audience size230,765
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Lavera audience in Germany
Age bracketShare%
16-1921%
20-2924%
30-3922%
40-4919%
50+14%
Fig. 04

Worldwide distribution

45.3%

of the worldwide Lavera audience comes from Germany.

Worldwide audience distribution share by country for Lavera
CountryShare
Germany45.3%
France8.2%
Switzerland4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lavera audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lavera customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~40K1.64×
02Hamburg~6K1.28×
03Schleswig-Holstein~10K1.22×
04Bayern~40K1.11×
05Bremen~2K1.06×
06Baden-Württemberg~30K1.05×
07Nordrhein-Westfalen~50K1.03×
08Hessen~20K0.97×
09Berlin~9K0.95×
10Rheinland-Pfalz~10K0.91×
11Sachsen~10K0.89×
12Brandenburg~6K0.84×
13Mecklenburg-Vorpommern~4K0.82×
14Sachsen-Anhalt~5K0.81×
15Saarland~2K0.80×
16Thüringen~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Lavera, Germany
0.77×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lavera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lavera audience
#·InterestCategoryAffinity×
01WeledaBeauty & Wellness10.41×
02HiPPKids & Family6.16×
03Natural skin careBeauty & Wellness3.91×
04Sustainable energyHome & Garden3.17×
05Renewable energyBusiness & Career2.81×
06JYSKHome & Garden2.48×
07Skin careBeauty & Wellness2.40×
08Baby foodKids & Family2.18×
09KitchenHome & Garden2.08×
10Organic farmingFood & Beverages2.08×
11PrimarkShopping2.07×
12RossmannShopping2.01×
13DeichmannShopping1.81×
14AirbnbTravel & Leisure1.79×
15Luxury goodsFashion & Accessoires1.76×
16Do it yourself (DIY)Home & Garden1.73×
17IKEAHome & Garden1.62×
18TagesschauMovies & TV1.60×
19Netto Marken-DiscountShopping1.59×
20H&MShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lavera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lavera audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.14×
MindfulnessBALANCE1.74×
Design AffinityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lavera audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Career OrientationPOWER0.91×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lavera's target market in Germany?

Lavera's target market in Germany covers an estimated 230,765 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lavera customers?

82.8% of the Lavera audience are female, 17.2% are male, with an average age of 36.9 years.

03

Which brands do Lavera fans like most?

Lavera fans show strongest brand affinity for Weleda (10.41×), Sustainable energy (3.17×), and Renewable energy (2.81×) over the country average.

04

Where do Lavera fans live in Germany?

Lavera fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Lavera fans also like?

Beyond Lavera itself, the audience over-indexes on Sustainable energy (3.17×), Renewable energy (2.81×), Natural skin care (3.91×), and Tagesschau (1.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See Lavera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lavera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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