Lovelife Audience in Germany
Lovelife has an estimated audience of 406,277 people in Germany. 73.2% are female, 26.8% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Artistic inspiration, Pillow, Jack White, Natural rubber.
The average Lovelife fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Artistic inspiration, Pillow, with strongest over-indexing on Rossmann (1.6× the country average). Demographically, the Lovelife audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: NGO / Political Party · Subtype: Record label
Demographics of Lovelife fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 44.3 |
| Estimated audience size | 406,277 |
Audience persona
The typical Lovelife fan in Germany is more female, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,874 | 1.09× |
| Bayern | 62,497 | 0.96× |
| Baden-Württemberg | 51,165 | 0.92× |
| Hessen | 41,984 | 1.36× |
| Niedersachsen | 35,049 | 0.89× |
| Berlin | 28,729 | 1.58× |
| Sachsen | 18,791 | 0.94× |
| Rheinland-Pfalz | 18,233 | 0.9× |
| Schleswig-Holstein | 16,935 | 1.16× |
| Brandenburg | 10,909 | 0.87× |
| Hamburg | 10,569 | 1.15× |
| Thüringen | 8,277 | 0.8× |
| Sachsen-Anhalt | 7,254 | 0.69× |
| Mecklenburg-Vorpommern | 4,659 | 0.6× |
| Bremen | 4,371 | 1.26× |
| Saarland | 4,289 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.6× | Shopping |
| Artistic inspiration | 1.83× | Arts & Culture |
| Pillow | 2.12× | Home & Garden |
| Jack White | 2.58× | Movies & TV |
| Natural rubber | 2.6× | Cars & Mobility |
| Socialist Federal Republic of Yugoslavia | 2.39× | Politics & Society |
| Sixx | 1.67× | Movies & TV |
| Gaelic football | 1.77× | Sports |
| International University of Business Agriculture and Technology | 1.71× | Business & Career |
| Ayrton Senna | 1.59× | Sports |
| Gulf Air | 2.08× | Travel & Leisure |
| Caprivi Strip | 2.56× | |
| Nutritional yeast | 1.74× | Food & Beverages |
| Joseph | 1.97× | Politics & Society |
| Cachorros | 2.26× | Pets & Animals |
| Cadbury World | 2.09× | Travel & Leisure |
| Boogie-woogie (dance) | 1.53× | Music & Radio |
| Cadaqués | 2.18× | Travel & Leisure |
| Julius Caesar (play) | 1.51× | |
| Peschici | 1.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.58 |
| Pet Ownership | JOY | 1.49 |
| Individualism | JOY | 1.44 |
| Tradition | CONSERVATISM | 1.37 |
| Indulgence | JOY | 1.31 |
| Convenience Orientation | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 57.2% |
| United States | 29.2% |
| Austria | 10.5% |
See Lovelife audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Lovelife have in Germany?
Lovelife has an estimated audience of 406,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lovelife fans?
73.2% of Lovelife fans are female, 26.8% are male, with an average age of 44.3 years.
Which brands do Lovelife fans like most?
Lovelife fans show strongest brand affinity for Rossmann (1.6×), Artistic inspiration (1.83×), and Pillow (2.12×) over the country average.
Where do Lovelife fans live in Germany?
Lovelife fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,874), Bayern (reach 62,497), and Baden-Württemberg (reach 51,165). These three regions account for the largest share of the active audience.
What other brands do Lovelife fans also like?
Beyond Lovelife itself, the audience over-indexes on Artistic inspiration (1.83×), Pillow (2.12×), Jack White (2.58×), and Natural rubber (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lovelife. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.