Magdeburg Audience in Germany
Magdeburg has an estimated audience of 1,340,953 people in Germany. 41.5% are female, 58.5% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Sachsen-Anhalt, Bayern. Top brand affinities: Urban Outfitters, Iva Zanicchi, Time (magazine), Joseph, The Ocean Race.
The average Magdeburg fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen-Anhalt, Bayern. Top brand affinities include Urban Outfitters, Iva Zanicchi, Time (magazine), with strongest over-indexing on Urban Outfitters (1.57× the country average). Demographically, the Magdeburg audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Magdeburg fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 39.5 |
| Estimated audience size | 1,340,953 |
Audience persona
The typical Magdeburg fan in Germany is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 228,476 | 0.78× |
| Sachsen-Anhalt | 162,273 | 4.67× |
| Bayern | 155,816 | 0.72× |
| Baden-Württemberg | 130,775 | 0.71× |
| Niedersachsen | 89,272 | 0.69× |
| Hessen | 68,989 | 0.68× |
| Sachsen | 66,970 | 1.02× |
| Berlin | 53,693 | 0.9× |
| Rheinland-Pfalz | 51,224 | 0.76× |
| Brandenburg | 36,240 | 0.87× |
| Schleswig-Holstein | 32,378 | 0.67× |
| Thüringen | 29,084 | 0.85× |
| Hamburg | 21,988 | 0.73× |
| Mecklenburg-Vorpommern | 20,414 | 0.8× |
| Saarland | 9,373 | 0.57× |
| Bremen | 6,758 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 1.57× | Shopping |
| Iva Zanicchi | 13.56× | Politics & Society |
| Time (magazine) | 1.52× | News |
| Joseph | 1.57× | Politics & Society |
| The Ocean Race | 1.51× | Sports |
| Cullinan Diamond | 2.78× | |
| Dana Carvey | 1.69× | Movies & TV |
| X-Men: The Last Stand | 1.67× | Movies & TV |
| Argenteuil | 1.57× | Travel & Leisure |
| Le Bateau ivre | 2.02× | Literature |
| Indus Valley School of Art and Architecture | 2.17× | Business & Career |
| The Spinners (American R&B group) | 1.51× | Music & Radio |
| Bendeniz | 1.74× | Music & Radio |
| Brookside | 1.76× | Movies & TV |
| Ivanec | 2.05× | |
| Boystown | 1.65× | Travel & Leisure |
| Cacaolat | 1.76× | Food & Beverages |
| Singapore Flyer | 1.63× | Travel & Leisure |
| Ivy Levan | 2.64× | Music & Radio |
| St Ives Bay | 1.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.57 |
| Need for Security | CONSERVATISM | 1.07 |
| Family Orientation | CONSERVATISM | 1.04 |
| DIY Mentality | THRILL | 1.02 |
| Extroversion | THRILL | 0.96 |
| Convenience Orientation | PREMIUM | 0.89 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.4% |
| Netherlands | 3.5% |
| Spain | 2.8% |
See Magdeburg audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Magdeburg have in Germany?
Magdeburg has an estimated audience of 1,340,953 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen-Anhalt.
What is the gender split and age of Magdeburg fans?
41.5% of Magdeburg fans are female, 58.5% are male, with an average age of 39.5 years.
Which brands do Magdeburg fans like most?
Magdeburg fans show strongest brand affinity for Urban Outfitters (1.57×), Iva Zanicchi (13.56×), and Time (magazine) (1.52×) over the country average.
Where do Magdeburg fans live in Germany?
Magdeburg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 228,476), Sachsen-Anhalt (reach 162,273), and Bayern (reach 155,816). These three regions account for the largest share of the active audience.
What other brands do Magdeburg fans also like?
Beyond Magdeburg itself, the audience over-indexes on Iva Zanicchi (13.56×), Time (magazine) (1.52×), Joseph (1.57×), and The Ocean Race (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Magdeburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.