Malibu Audience in Germany
Malibu has an estimated audience of 493,217 people in Germany. 52.3% are female, 47.7% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nina Chuba, Tagesschau, Lieferando.de, Vacations, Monuments.
The average Malibu fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nina Chuba, Tagesschau, Lieferando.de, with strongest over-indexing on Nina Chuba (9.89× the country average). Demographically, the Malibu audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Malibu fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 36.3 |
| Estimated audience size | 493,217 |
Audience persona
The typical Malibu fan in Germany is balanced, around 36.3 years old, with strong Tradition tendencies and a notable affinity for Nina Chuba.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,275 | 1.2× |
| Bayern | 95,272 | 1.2× |
| Baden-Württemberg | 78,812 | 1.17× |
| Niedersachsen | 51,886 | 1.08× |
| Hessen | 44,602 | 1.19× |
| Rheinland-Pfalz | 26,174 | 1.06× |
| Berlin | 22,048 | 1× |
| Sachsen | 21,491 | 0.89× |
| Schleswig-Holstein | 16,265 | 0.92× |
| Brandenburg | 12,821 | 0.84× |
| Hamburg | 11,668 | 1.05× |
| Thüringen | 10,977 | 0.87× |
| Sachsen-Anhalt | 10,105 | 0.79× |
| Mecklenburg-Vorpommern | 7,327 | 0.78× |
| Saarland | 6,461 | 1.07× |
| Bremen | 3,795 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nina Chuba | 9.89× | Music & Radio |
| Tagesschau | 1.76× | Movies & TV |
| Lieferando.de | 2.13× | Food & Beverages |
| Vacations | 2.37× | Travel & Leisure |
| Monuments | 18.03× | Music & Radio |
| Family | 1.56× | Kids & Family |
| Matthias Reim | 4.48× | Music & Radio |
| Mark Knopfler | 9.37× | Music & Radio |
| Self care | 2.54× | Health |
| Édith Piaf | 9.15× | Music & Radio |
| Spiegel Online | 1.53× | News |
| North Rhine-Westphalia | 1.83× | Travel & Leisure |
| Nelly | 8.02× | Music & Radio |
| German language | 1.92× | Politics & Society |
| Stuttgart | 2.15× | Travel & Leisure |
| Hairstyle | 2.03× | Beauty & Wellness |
| Hygiene | 2.08× | Beauty & Wellness |
| Walking | 2.83× | Sports |
| Concerts | 1.76× | Music & Radio |
| Western Union | 2.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.22 |
| Indulgence | JOY | 1.17 |
| Patriotism | CONSERVATISM | 1.13 |
| Travelling | THRILL | 1.06 |
| Sustainability | BALANCE | 1.05 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.9% |
| Brazil | 8.4% |
| United Kingdom | 6.3% |
See Malibu audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Malibu have in Germany?
Malibu has an estimated audience of 493,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Malibu fans?
52.3% of Malibu fans are female, 47.7% are male, with an average age of 36.3 years.
Which brands do Malibu fans like most?
Malibu fans show strongest brand affinity for Nina Chuba (9.89×), Tagesschau (1.76×), and Lieferando.de (2.13×) over the country average.
Where do Malibu fans live in Germany?
Malibu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,275), Bayern (reach 95,272), and Baden-Württemberg (reach 78,812). These three regions account for the largest share of the active audience.
What other brands do Malibu fans also like?
Beyond Malibu itself, the audience over-indexes on Tagesschau (1.76×), Lieferando.de (2.13×), Vacations (2.37×), and Monuments (18.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Malibu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.