Malibu Audience in Germany
Malibu has an estimated audience of 493,217 people in Germany. 52.3% are female, 47.7% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Stradivarius, Home Delivery, Craiova.
The average Malibu fan in Germany is 36.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Stradivarius, with strongest over-indexing on Israel (5.78× the country average). Demographically, the Malibu audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Tradition, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Malibu fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 36.3 |
| Estimated audience size | 493,217 |
Audience persona
The typical Malibu fan in Germany is balanced, around 36.3 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,275 | 1.2× |
| Bayern | 95,272 | 1.2× |
| Baden-Württemberg | 78,812 | 1.17× |
| Niedersachsen | 51,886 | 1.08× |
| Hessen | 44,602 | 1.19× |
| Rheinland-Pfalz | 26,174 | 1.06× |
| Berlin | 22,048 | 1× |
| Sachsen | 21,491 | 0.89× |
| Schleswig-Holstein | 16,265 | 0.92× |
| Brandenburg | 12,821 | 0.84× |
| Hamburg | 11,668 | 1.05× |
| Thüringen | 10,977 | 0.87× |
| Sachsen-Anhalt | 10,105 | 0.79× |
| Mecklenburg-Vorpommern | 7,327 | 0.78× |
| Saarland | 6,461 | 1.07× |
| Bremen | 3,795 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 5.78× | Travel & Leisure |
| KLIX (AM) | 5.66× | Music & Radio |
| Stradivarius | 1.92× | Shopping |
| Home Delivery | 2.77× | Food & Beverages |
| Craiova | 7.64× | Travel & Leisure |
| Corona (band) | 1.55× | Music & Radio |
| Wim Hof | 4.02× | Sports |
| myDealZ | 1.62× | Shopping |
| Volvo V60 | 2.58× | Cars & Mobility |
| Corfu (regional unit) | 1.73× | Travel & Leisure |
| Turner & Hooch | 10.61× | Movies & TV |
| Hormones: The Series | 4.44× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.46× | Music & Radio |
| Preacher (comics) | 3.42× | Literature |
| Zagreb | 1.96× | Travel & Leisure |
| Theocracy | 4.89× | Music & Radio |
| Scratching post | 2.72× | Pets & Animals |
| Building insulation | 1.88× | Home & Garden |
| San Gil | 1.79× | Travel & Leisure |
| Alaska | 1.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.22 |
| Indulgence | JOY | 1.17 |
| Patriotism | CONSERVATISM | 1.13 |
| Travelling | THRILL | 1.06 |
| Sustainability | BALANCE | 1.05 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.9% |
| Brazil | 8.4% |
| United Kingdom | 6.3% |
See Malibu audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Malibu have in Germany?
Malibu has an estimated audience of 493,217 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Malibu fans?
52.3% of Malibu fans are female, 47.7% are male, with an average age of 36.3 years.
Which brands do Malibu fans like most?
Malibu fans show strongest brand affinity for Israel (5.78×), KLIX (AM) (5.66×), and Stradivarius (1.92×) over the country average.
Where do Malibu fans live in Germany?
Malibu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,275), Bayern (reach 95,272), and Baden-Württemberg (reach 78,812). These three regions account for the largest share of the active audience.
What other brands do Malibu fans also like?
Beyond Malibu itself, the audience over-indexes on KLIX (AM) (5.66×), Stradivarius (1.92×), Home Delivery (2.77×), and Craiova (7.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Malibu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.