Malibu Audience in United States

Malibu logo

Malibu has an estimated audience of 3,220,692 people in United States. 55.1% are female, 44.9% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Singer-songwriter, MSN, Houston Astros, Staples (Canada).

The average Malibu fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Singer-songwriter, MSN, with strongest over-indexing on Kia Sportage (16.09× the country average). Demographically, the Malibu audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Malibu fans

Demographic split for Malibu audience in United States
MetricValue
Female55.1%
Male44.9%
Average age38.7
Estimated audience size3,220,692

Audience persona

The typical Malibu fan in United States is more female, around 38.7 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Malibu in United States
RegionReachAffinity
California1,127,4963.18×
Texas351,6761.27×
Florida213,1340.98×
New York184,5761.03×
Illinois111,9501.04×
Georgia107,5601.08×
Pennsylvania99,2000.91×
North Carolina94,3330.97×
Michigan87,3291.04×
New Jersey84,7981.04×
Ohio82,6160.83×
Arizona79,9231.22×
Virginia71,3880.91×
Washington69,7291.08×
Tennessee62,7280.97×
Massachusetts62,4850.98×
Indiana60,0771.02×
Maryland51,9870.94×
Missouri51,4210.99×
Colorado50,2120.99×
Alabama47,1381.05×
Louisiana46,9231.13×
South Carolina45,9130.95×
Wisconsin44,3410.92×
Minnesota43,5010.94×
Kentucky37,3940.93×
Nevada36,7961.18×
Connecticut36,7521.14×
Oregon35,6630.97×
Oklahoma35,6401×
Utah26,2950.91×
Mississippi26,1720.99×
Arkansas26,1020.98×
Kansas25,6791.01×
Iowa23,9690.9×
Nebraska16,3791.01×
New Mexico16,2941.01×
Hawaii14,7231.06×
Idaho14,4040.89×
West Virginia11,6620.78×
Washington, District of Columbia9,7291×
New Hampshire9,5160.75×
Maine8,1080.7×
Rhode Island8,0980.79×
Delaware7,7240.87×
Montana7,3040.82×
South Dakota6,3760.86×
North Dakota5,5220.83×
Alaska4,6920.68×
Vermont4,0150.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malibu audience
BrandAffinityCategory
Kia Sportage16.09×Cars & Mobility
Singer-songwriter2.88×Music & Radio
MSN2.36×News
Houston Astros4.64×Sports
Staples (Canada)2.56×Business & Career
Los Angeles Dodgers3.33×Sports
Hobby Lobby1.79×Home & Garden
Honda HR-V11.05×Cars & Mobility
Capital One1.71×Business & Career
Concerts1.51×Music & Radio
Livemusic2.24×Music & Radio
Aldi1.63×Shopping
Google Maps1.6×Internet & Social Media
Taco Bell1.63×Food & Beverages
Best Buy1.58×Shopping
Great Clips2.4×Beauty & Wellness
Indeed.com1.57×Business & Career
Hair Extensions2.15×Beauty & Wellness
Pre-school playgroup12.02×Kids & Family
Jack Black4.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malibu audience
TraitClusterScore
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.14
Social Media UsageJOY1.06
TraditionCONSERVATISM1
MindfulnessBALANCE0.99
Luxury OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for Malibu
CountryShare
United States36.9%
Brazil8.4%
United Kingdom6.3%

See Malibu audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Malibu have in United States?

Malibu has an estimated audience of 3,220,692 people in United States, concentrated in California and Texas.

What is the gender split and age of Malibu fans?

55.1% of Malibu fans are female, 44.9% are male, with an average age of 38.7 years.

Which brands do Malibu fans like most?

Malibu fans show strongest brand affinity for Kia Sportage (16.09×), Singer-songwriter (2.88×), and MSN (2.36×) over the country average.

Where do Malibu fans live in United States?

Malibu fans in United States are most concentrated in California (reach 1,127,496), Texas (reach 351,676), and Florida (reach 213,134). These three regions account for the largest share of the active audience.

What other brands do Malibu fans also like?

Beyond Malibu itself, the audience over-indexes on Singer-songwriter (2.88×), MSN (2.36×), Houston Astros (4.64×), and Staples (Canada) (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malibu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.