Rascasse Audience Intelligence

Malibu Audience in United States

A data profile of the people who buy, follow and care about Malibu in United States — modelled from more than twelve digital signal sources. Malibu has an estimated audience of 3,359,752 people in United States.

#99among Singer-songwriter in United States#1321among Person in United States#919in Music & Radio

The average Malibu fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Concerts, Diane Keaton, Talk radio, with strongest over-indexing on Concerts (1.96× the country average).

Demographically, the Malibu audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malibu fan in United States is more female, around 38.4 years old, with strong Tradition tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malibu profile in United States.

Audience size
3.4M
in United States
Gender
55.3%♀
44.7% male
Age
38.4
average years
Country rank
#9351
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malibu fans

55.3% are female, 44.7% are male, average age 38.4.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Malibu audience in United States
MetricValue
Female55.3%
Male44.7%
Average age38.4
Estimated audience size3,359,752
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Malibu audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Malibu audience comes from United States.

Worldwide audience distribution share by country for Malibu
CountryShare
United States37.5%
Brazil8.3%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malibu audience in United States is strongest.

Fig. 05

Top regions by affinity

Malibu fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M4.18×
02Connecticut~50K1.46×
03Texas~300K1.22×
04Arizona~80K1.15×
05Nevada~40K1.15×
06Louisiana~50K1.14×
07Mississippi~30K1.06×
08Alabama~50K1.04×
09Hawaii~10K1.03×
10Georgia~100K1.02×
11Washington~60K1.01×
12Nebraska~20K1.01×
13Michigan~80K1.00×
14Indiana~60K1.00×
15Arkansas~30K1.00×
16New Mexico~20K1.00×
17Illinois~100K0.99×
18Oklahoma~40K0.99×
19Kansas~20K0.99×
20Washington, District of Columbia~9K0.98×
21New Jersey~80K0.97×
22New York~200K0.96×
23Missouri~50K0.96×
24Tennessee~60K0.94×
25Massachusetts~60K0.94×
26Colorado~50K0.94×
27Florida~200K0.93×
28Maryland~50K0.93×
29South Carolina~40K0.93×
30Kentucky~40K0.93×
31Oregon~30K0.93×
32North Carolina~90K0.92×
33North Dakota~6K0.92×
34Minnesota~40K0.91×
35Utah~30K0.90×
36Iowa~20K0.90×
37Idaho~10K0.90×
38Delaware~8K0.89×
39South Dakota~7K0.89×
40Wisconsin~40K0.88×
41Pennsylvania~90K0.87×
42Virginia~70K0.86×
43West Virginia~10K0.84×
44Montana~7K0.84×
45Ohio~80K0.80×
46Rhode Island~8K0.80×
47Alaska~5K0.77×
48New Hampshire~9K0.75×
49Vermont~4K0.75×
50Maine~8K0.71×
Fig. 06

Affinity by region

Affinity by region — Malibu, United States
0.71×1.00×4.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malibu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malibu audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio2.02×
02Demi MooreMovies & TV2.00×
03ConcertsMusic & Radio1.96×
04MonarchyPolitics & Society1.95×
05Compact carCars & Mobility1.81×
06Us WeeklyInternet & Social Media1.77×
07E-TradeBusiness & Career1.77×
08Billy Bob ThorntonMovies & TV1.72×
09WWE Hall of FameSports1.71×
10Tony AwardArts & Culture1.71×
11Jason MomoaMovies & TV1.69×
12RockabillyFashion & Accessoires1.67×
13Labor DayPolitics & Society1.65×
14Diane KeatonMovies & TV1.62×
15DeodorantBeauty & Wellness1.58×
16Talk radioMusic & Radio1.57×
17Political scienceBusiness & Career1.57×
18Movie theaterMovies & TV1.52×
19Megan FoxMovies & TV1.52×
20VoucherShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malibu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malibu audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.22×
ExtroversionTHRILL1.19×
IndulgenceJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malibu audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Quality AwarenessPREMIUM0.93×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malibu have in United States?

Malibu has an estimated audience of 3,359,752 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malibu fans?

55.3% of Malibu fans are female, 44.7% are male, with an average age of 38.4 years.

03

Which brands do Malibu fans like most?

Malibu fans show strongest brand affinity for Concerts (1.96×), Diane Keaton (1.62×), and Talk radio (1.57×) over the country average.

04

Where do Malibu fans live in United States?

Malibu fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Malibu fans also like?

Beyond Malibu itself, the audience over-indexes on Diane Keaton (1.62×), Talk radio (1.57×), Movie theater (1.52×), and Political science (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Malibu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malibu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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