Rascasse Audience Intelligence

Mary Jane Berlin Audience in Germany

A data profile of the people who buy, follow and care about Mary Jane Berlin in Germany — modelled from more than twelve digital signal sources. Mary Jane Berlin has an estimated audience of 215,613 people in Germany.

#7among Trade fair in Germany#310among Event in Germany#605in Health

The average Mary Jane Berlin fan in Germany is 37.3 years old, balanced, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern.

Top brand affinities include Big W, Tipico, Paul Schockemöhle, with strongest over-indexing on Big W (72.66× the country average).

Demographically, the Mary Jane Berlin audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mary Jane Berlin fan in Germany is balanced, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Big W.

Category: Health · Type: Event · Subtype: Trade fair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mary Jane Berlin profile in Germany.

Audience size
216K
in Germany
Gender
49.3%♀
50.7% male
Age
37.3
average years
Country rank
#21693
Event in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mary Jane Berlin fans

49.3% are female, 50.7% are male, average age 37.3.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Mary Jane Berlin audience in Germany
MetricValue
Female49.3%
Male50.7%
Average age37.3
Estimated audience size215,613
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Mary Jane Berlin audience in Germany
Age bracketShare%
16-1920%
20-2925%
30-3922%
40-4919%
50+14%
Fig. 04

Worldwide distribution

76.6%

of the worldwide Mary Jane Berlin audience comes from Germany.

Worldwide audience distribution share by country for Mary Jane Berlin
CountryShare
Germany76.6%
China5.3%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mary Jane Berlin audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mary Jane Berlin fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K4.49×
02Brandenburg~20K2.21×
03Sachsen-Anhalt~6K1.07×
04Hamburg~5K1.04×
05Mecklenburg-Vorpommern~4K1.01×
06Sachsen~9K0.80×
07Niedersachsen~20K0.73×
08Schleswig-Holstein~6K0.73×
09Bremen~1K0.70×
10Thüringen~4K0.64×
11Saarland~2K0.57×
12Hessen~10K0.56×
13Bayern~20K0.52×
14Nordrhein-Westfalen~30K0.51×
15Rheinland-Pfalz~6K0.49×
16Baden-Württemberg~10K0.45×
Fig. 06

Affinity by region

Affinity by region — Mary Jane Berlin, Germany
0.45×1.00×4.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mary Jane Berlin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mary Jane Berlin audience
#·InterestCategoryAffinity×
01Big WShopping72.66×
02My Singing MonstersGames41.31×
03CeBITTechnology & Electronics24.61×
04Willie NelsonMusic & Radio11.78×
05Paul SchockemöhleSports9.90×
06SSIOMusic & Radio9.76×
07HerbalismHealth4.73×
08FinchMusic & Radio3.61×
09TipicoGames3.50×
10HaftbefehlMusic & Radio3.05×
11Robert RedfordMovies & TV2.94×
12Tom CruiseMovies & TV2.79×
13ThomannShopping2.33×
14Google DriveTechnology & Electronics2.14×
15Public transportCars & Mobility1.99×
16Labrador RetrieverPets & Animals1.82×
17Solar energyHome & Garden1.79×
18HugendubelShopping1.78×
19French BulldogPets & Animals1.75×
20Musical instrumentMusic & Radio1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mary Jane Berlin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mary Jane Berlin audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.49×
Quality AwarenessPREMIUM1.38×
Early Adopter MentalityPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mary Jane Berlin audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
DIY MentalityTHRILL0.84×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mary Jane Berlin have in Germany?

Mary Jane Berlin has an estimated audience of 215,613 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Mary Jane Berlin fans?

49.3% of Mary Jane Berlin fans are female, 50.7% are male, with an average age of 37.3 years.

03

Which brands do Mary Jane Berlin fans like most?

Mary Jane Berlin fans show strongest brand affinity for Big W (72.66×), Tipico (3.5×), and Paul Schockemöhle (9.9×) over the country average.

04

Where do Mary Jane Berlin fans live in Germany?

Mary Jane Berlin fans in Germany are most concentrated in Berlin (reach ~50K), Nordrhein-Westfalen (reach ~30K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mary Jane Berlin fans also like?

Beyond Mary Jane Berlin itself, the audience over-indexes on Tipico (3.5×), Paul Schockemöhle (9.9×), My Singing Monsters (41.31×), and SSIO (9.76×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Mary Jane Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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