Mary Jane Berlin Audience in Germany
Mary Jane Berlin has an estimated audience of 293,981 people in Germany. 54.2% are female, 45.8% are male, average age 41.9. Top regions: Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities: Bryan Adams, Adriana Lima, Kate Upton, Panama Jack, Nathan Fillion.
The average Mary Jane Berlin fan in Germany is 41.9 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Bayern. Top brand affinities include Bryan Adams, Adriana Lima, Kate Upton, with strongest over-indexing on Bryan Adams (29.76× the country average). Demographically, the Mary Jane Berlin audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Event · Subtype: Trade fair
Demographics of Mary Jane Berlin fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 41.9 |
| Estimated audience size | 293,981 |
Audience persona
The typical Mary Jane Berlin fan in Germany is balanced, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bryan Adams.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 57,099 | 4.34× |
| Nordrhein-Westfalen | 32,646 | 0.51× |
| Bayern | 24,657 | 0.52× |
| Niedersachsen | 21,805 | 0.76× |
| Brandenburg | 19,141 | 2.1× |
| Baden-Württemberg | 17,703 | 0.44× |
| Hessen | 12,434 | 0.56× |
| Sachsen | 11,738 | 0.81× |
| Sachsen-Anhalt | 8,538 | 1.12× |
| Schleswig-Holstein | 7,586 | 0.72× |
| Hamburg | 7,100 | 1.07× |
| Rheinland-Pfalz | 6,789 | 0.46× |
| Mecklenburg-Vorpommern | 5,998 | 1.07× |
| Thüringen | 4,357 | 0.58× |
| Bremen | 1,443 | 0.57× |
| Saarland | 1,301 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bryan Adams | 29.76× | Music & Radio |
| Adriana Lima | 15.51× | Fashion & Accessoires |
| Kate Upton | 28.91× | Fashion & Accessoires |
| Panama Jack | 28.46× | Fashion & Accessoires |
| Nathan Fillion | 9.45× | Movies & TV |
| Lars von Trier | 28.58× | Movies & TV |
| Tipico | 3.27× | Games |
| Avena | 27.83× | Fashion & Accessoires |
| Ark: Survival Evolved | 27.02× | Games |
| Jotex | 20.03× | Shopping |
| Hapag-Lloyd | 11.36× | Travel & Leisure |
| Big W | 53.07× | Shopping |
| Livemusic | 2.76× | Music & Radio |
| Tinker Bell (film series) | 11.3× | Movies & TV |
| Dirk Nowitzki | 11.03× | Sports |
| Austrian Airlines | 7.88× | Travel & Leisure |
| Almond milk | 8.92× | Food & Beverages |
| SSIO | 7.44× | Music & Radio |
| Courteney Cox | 8.68× | Movies & TV |
| Mary Kay | 11.28× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| Sustainability | BALANCE | 1.28 |
| Risk Appetite | THRILL | 1.27 |
| Urban Lifestyle | OPEN | 1.25 |
| Sports Activity | POWER | 1.24 |
| Pet Ownership | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.6% |
| China | 3.5% |
| United Kingdom | 1.9% |
See Mary Jane Berlin audiences in other countries
More Trade fair audiences in Germany
- Messe Frankfurt (1,505,208)
- Messe Berlin (1,273,113)
- Leipziger Messe (568,435)
- FIBO (558,475)
- Agritechnica (454,717)
Frequently asked questions
How many fans does Mary Jane Berlin have in Germany?
Mary Jane Berlin has an estimated audience of 293,981 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Mary Jane Berlin fans?
54.2% of Mary Jane Berlin fans are female, 45.8% are male, with an average age of 41.9 years.
Which brands do Mary Jane Berlin fans like most?
Mary Jane Berlin fans show strongest brand affinity for Bryan Adams (29.76×), Adriana Lima (15.51×), and Kate Upton (28.91×) over the country average.
Where do Mary Jane Berlin fans live in Germany?
Mary Jane Berlin fans in Germany are most concentrated in Berlin (reach 57,099), Nordrhein-Westfalen (reach 32,646), and Bayern (reach 24,657). These three regions account for the largest share of the active audience.
What other brands do Mary Jane Berlin fans also like?
Beyond Mary Jane Berlin itself, the audience over-indexes on Adriana Lima (15.51×), Kate Upton (28.91×), Panama Jack (28.46×), and Nathan Fillion (9.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mary Jane Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.