MDR Sachsen Audience in Germany
MDR Sachsen has an estimated audience of 599,913 people in Germany. 51.9% are female, 48.1% are male, average age 42.3. Top regions: Sachsen, Thüringen, Berlin. Top brand affinities: Progressive rock, Stradivarius, Israel, Time (magazine), KLIX (AM).
The average MDR Sachsen fan in Germany is 42.3 years old, balanced, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Thüringen, Berlin. Top brand affinities include Progressive rock, Stradivarius, Israel, with strongest over-indexing on Progressive rock (2.26× the country average). Demographically, the MDR Sachsen audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of MDR Sachsen fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 42.3 |
| Estimated audience size | 599,913 |
Audience persona
The typical MDR Sachsen fan in Germany is balanced, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 391,418 | 13.3× |
| Thüringen | 11,487 | 0.75× |
| Berlin | 8,203 | 0.31× |
| Bayern | 7,681 | 0.08× |
| Sachsen-Anhalt | 7,229 | 0.47× |
| Baden-Württemberg | 6,722 | 0.08× |
| Nordrhein-Westfalen | 6,703 | 0.05× |
| Brandenburg | 6,609 | 0.36× |
| Hessen | 4,830 | 0.11× |
| Niedersachsen | 3,557 | 0.06× |
| Mecklenburg-Vorpommern | 1,802 | 0.16× |
| Rheinland-Pfalz | 1,789 | 0.06× |
| Schleswig-Holstein | 1,359 | 0.06× |
| Hamburg | 1,065 | 0.08× |
| Bremen | 286 | 0.06× |
| Saarland | 188 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.26× | Music & Radio |
| Stradivarius | 1.82× | Shopping |
| Israel | 1.61× | Travel & Leisure |
| Time (magazine) | 1.61× | News |
| KLIX (AM) | 1.98× | Music & Radio |
| Home Delivery | 1.72× | Food & Beverages |
| Figure painting (hobby) | 1.88× | Arts & Culture |
| Emperor Entertainment Group | 1.74× | Business & Career |
| Esra Erol | 2.55× | Movies & TV |
| Oliver Kahn | 1.53× | Sports |
| Information sensitivity | 2.19× | Technology & Electronics |
| Volvo V60 | 1.85× | Cars & Mobility |
| Keeper (password manager) | 1.66× | Technology & Electronics |
| Gender-neutral language | 1.88× | Politics & Society |
| Celtic mythology | 1.79× | Arts & Culture |
| Viator | 2.13× | Travel & Leisure |
| Huck (magazine) | 3.26× | Internet & Social Media |
| Homesteading | 2.11× | Home & Garden |
| Phil Campbell (musician) | 1.71× | Music & Radio |
| Headhunters (film) | 1.54× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.29 |
| Sports Activity | POWER | 1.29 |
| Pet Ownership | JOY | 1.24 |
| Patriotism | CONSERVATISM | 1.2 |
| Community Orientation | OPEN | 1.19 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.0% |
| Austria | 0.4% |
| Switzerland | 0.3% |
See MDR Sachsen audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does MDR Sachsen have in Germany?
MDR Sachsen has an estimated audience of 599,913 people in Germany, concentrated in Sachsen and Thüringen.
What is the gender split and age of MDR Sachsen fans?
51.9% of MDR Sachsen fans are female, 48.1% are male, with an average age of 42.3 years.
Which brands do MDR Sachsen fans like most?
MDR Sachsen fans show strongest brand affinity for Progressive rock (2.26×), Stradivarius (1.82×), and Israel (1.61×) over the country average.
Where do MDR Sachsen fans live in Germany?
MDR Sachsen fans in Germany are most concentrated in Sachsen (reach 391,418), Thüringen (reach 11,487), and Berlin (reach 8,203). These three regions account for the largest share of the active audience.
What other brands do MDR Sachsen fans also like?
Beyond MDR Sachsen itself, the audience over-indexes on Stradivarius (1.82×), Israel (1.61×), Time (magazine) (1.61×), and KLIX (AM) (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MDR Sachsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.