Rascasse Audience Intelligence

MDR Sachsen Audience in Germany

A data profile of the people who buy, follow and care about MDR Sachsen in Germany — modelled from more than twelve digital signal sources. MDR Sachsen has an estimated audience of 586,548 people in Germany.

#36among Radio Station in Germany#1147in Music & Radio

The average MDR Sachsen fan in Germany is 41.9 years old, balanced, and lives primarily in Sachsen.

The audience is concentrated in Sachsen, Thüringen, Nordrhein-Westfalen.

Top brand affinities include Tagesschau, Dynamo Dresden, Carbonated water, with strongest over-indexing on Tagesschau (2.41× the country average).

Demographically, the MDR Sachsen audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MDR Sachsen fan in Germany is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MDR Sachsen profile in Germany.

Audience size
587K
in Germany
Gender
52.3%♀
47.7% male
Age
41.9
average years
Country rank
#10308
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MDR Sachsen fans

52.3% are female, 47.7% are male, average age 41.9.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for MDR Sachsen audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age41.9
Estimated audience size586,548
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the MDR Sachsen audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

97.0%

of the worldwide MDR Sachsen audience comes from Germany.

Worldwide audience distribution share by country for MDR Sachsen
CountryShare
Germany97.0%
Austria0.4%
Switzerland0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MDR Sachsen audience in Germany is strongest.

Fig. 05

Top regions by affinity

MDR Sachsen fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~400K13.22×
02Thüringen~10K0.78×
03Saarland~4K0.58×
04Bremen~3K0.53×
05Sachsen-Anhalt~8K0.51×
06Brandenburg~8K0.41×
07Berlin~8K0.30×
08Mecklenburg-Vorpommern~3K0.29×
09Schleswig-Holstein~4K0.21×
10Hamburg~3K0.20×
11Rheinland-Pfalz~6K0.19×
12Hessen~6K0.14×
13Niedersachsen~7K0.13×
14Bayern~10K0.11×
15Baden-Württemberg~9K0.11×
16Nordrhein-Westfalen~10K0.08×
Fig. 06

Affinity by region

Affinity by region — MDR Sachsen, Germany
0.08×1.00×13.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MDR Sachsen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MDR Sachsen audience
#·InterestCategoryAffinity×
01Carbonated waterFood & Beverages10.17×
02Fox News ChannelMovies & TV10.17×
03VfL OsnabrückSports4.40×
04FC Erzgebirge AueSports4.22×
05Dynamo DresdenSports3.54×
06Junge FreiheitNews2.76×
07VolunteeringPolitics & Society2.71×
08Breaking newsMovies & TV2.53×
09TagesschauMovies & TV2.41×
10TelegramInternet & Social Media2.36×
11FocusNews2.24×
12TransfermarktSports2.14×
13Roland KaiserMusic & Radio2.01×
14Online newspaperNews1.95×
15NatureHome & Garden1.83×
16VacationsTravel & Leisure1.64×
17ZDFMovies & TV1.61×
18Google MapsInternet & Social Media1.60×
19FamilyKids & Family1.57×
20Müller (company)Food & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MDR Sachsen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MDR Sachsen audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Community OrientationOPEN1.47×
Need for SecurityCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MDR Sachsen audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Price SensitivityPREMIUM0.83×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MDR Sachsen have in Germany?

MDR Sachsen has an estimated audience of 586,548 people in Germany, concentrated in Sachsen and Thüringen.

02

What is the gender split and age of MDR Sachsen fans?

52.3% of MDR Sachsen fans are female, 47.7% are male, with an average age of 41.9 years.

03

Which brands do MDR Sachsen fans like most?

MDR Sachsen fans show strongest brand affinity for Tagesschau (2.41×), Dynamo Dresden (3.54×), and Carbonated water (10.17×) over the country average.

04

Where do MDR Sachsen fans live in Germany?

MDR Sachsen fans in Germany are most concentrated in Sachsen (reach ~400K), Thüringen (reach ~10K), and Nordrhein-Westfalen (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do MDR Sachsen fans also like?

Beyond MDR Sachsen itself, the audience over-indexes on Dynamo Dresden (3.54×), Carbonated water (10.17×), Breaking news (2.53×), and Fox News Channel (10.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See MDR Sachsen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MDR Sachsen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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