Rascasse Audience Intelligence

Mousse Audience in Germany

A data profile of the people who buy, follow and care about Mousse in Germany — modelled from more than twelve digital signal sources. Mousse has an estimated audience of 530,293 people in Germany.

#34among Sweet in Germany#4529among Topic in Germany#533in Food & Beverages

The average Mousse fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sarah Paulson, Whitney Houston, Sun tanning, with strongest over-indexing on Sarah Paulson (28.21× the country average).

Demographically, the Mousse audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mousse fan in Germany is more female, around 42.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Sarah Paulson.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mousse profile in Germany.

Audience size
530K
in Germany
Gender
86.9%♀
13.1% male
Age
42.0
average years
Country rank
#11192
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mousse fans

86.9% are female, 13.1% are male, average age 42.0.

Fig. 02

Gender split

86.9%
Female
13.1%
Male
Demographic split for Mousse audience in Germany
MetricValue
Female86.9%
Male13.1%
Average age42.0
Estimated audience size530,293
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Mousse audience in Germany
Age bracketShare%
16-1910%
20-2918%
30-3926%
40-4925%
50+21%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Mousse audience comes from Germany.

Worldwide audience distribution share by country for Mousse
CountryShare
United States17.8%
Italy7.6%
Taiwan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mousse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mousse fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.21×
02Baden-Württemberg~80K1.15×
03Hessen~50K1.15×
04Rheinland-Pfalz~30K1.14×
05Berlin~20K1.05×
06Hamburg~10K0.99×
07Nordrhein-Westfalen~100K0.98×
08Niedersachsen~50K0.98×
09Saarland~6K0.98×
10Thüringen~10K0.97×
11Bremen~4K0.97×
12Sachsen~20K0.95×
13Mecklenburg-Vorpommern~9K0.94×
14Sachsen-Anhalt~10K0.92×
15Schleswig-Holstein~20K0.90×
16Brandenburg~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Mousse, Germany
0.89×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mousse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mousse audience
#·InterestCategoryAffinity×
01Chips Ahoy!Food & Beverages40.77×
02DreamWorksMovies & TV29.02×
03Sarah PaulsonMovies & TV28.21×
04Ron PerlmanMovies & TV17.44×
05High School DxDMovies & TV17.44×
06WhataburgerFood & Beverages17.44×
07TobleroneFood & Beverages17.44×
08JetBrainsTechnology & Electronics17.44×
09Secret Garden (TV series)Movies & TV14.89×
10Sun tanningBeauty & Wellness11.88×
11Indoor soccerSports10.91×
12Whitney HoustonMusic & Radio9.87×
13Birthday cakeFood & Beverages8.70×
14PastryFood & Beverages3.90×
15ConfectioneryFood & Beverages3.40×
16FamilyKids & Family2.37×
17EmailTechnology & Electronics2.25×
18NatureHome & Garden2.12×
19DeichmannShopping2.00×
20Netto Marken-DiscountShopping1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mousse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mousse audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.68×
Quality AwarenessPREMIUM1.49×
CreativityOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mousse audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Luxury OrientationPREMIUM0.82×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mousse have in Germany?

Mousse has an estimated audience of 530,293 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mousse fans?

86.9% of Mousse fans are female, 13.1% are male, with an average age of 42.0 years.

03

Which brands do Mousse fans like most?

Mousse fans show strongest brand affinity for Sarah Paulson (28.21×), Whitney Houston (9.87×), and Sun tanning (11.88×) over the country average.

04

Where do Mousse fans live in Germany?

Mousse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Mousse fans also like?

Beyond Mousse itself, the audience over-indexes on Whitney Houston (9.87×), Sun tanning (11.88×), Ron Perlman (17.44×), and Birthday cake (8.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Mousse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mousse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →