Mousse Audience in Germany
Mousse has an estimated audience of 530,293 people in Germany. 86.9% are female, 13.1% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sun tanning, Whitney Houston, Satire, Ron Perlman, Storm of Love.
The average Mousse fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sun tanning, Whitney Houston, Satire, with strongest over-indexing on Sun tanning (17.85× the country average). Demographically, the Mousse audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Mousse fans
| Metric | Value |
|---|---|
| Female | 86.9% |
| Male | 13.1% |
| Average age | 42.0 |
| Estimated audience size | 530,293 |
Audience persona
The typical Mousse fan in Germany is more female, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Sun tanning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,838 | 1.02× |
| Bayern | 106,294 | 1.25× |
| Baden-Württemberg | 85,174 | 1.18× |
| Hessen | 50,819 | 1.26× |
| Niedersachsen | 48,229 | 0.94× |
| Rheinland-Pfalz | 29,713 | 1.12× |
| Berlin | 28,062 | 1.18× |
| Sachsen | 23,576 | 0.91× |
| Schleswig-Holstein | 16,510 | 0.87× |
| Brandenburg | 13,578 | 0.83× |
| Hamburg | 12,588 | 1.05× |
| Thüringen | 11,816 | 0.87× |
| Sachsen-Anhalt | 11,361 | 0.83× |
| Mecklenburg-Vorpommern | 8,770 | 0.87× |
| Saarland | 5,798 | 0.89× |
| Bremen | 4,323 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sun tanning | 17.85× | Beauty & Wellness |
| Whitney Houston | 10.78× | Music & Radio |
| Satire | 5.4× | Literature |
| Ron Perlman | 16.73× | Movies & TV |
| Storm of Love | 4.45× | Movies & TV |
| Allgäu | 6.6× | Travel & Leisure |
| Hygiene | 3.55× | Beauty & Wellness |
| Dr Pepper | 13.46× | Food & Beverages |
| Sarah Paulson | 15.84× | Movies & TV |
| Family | 2.01× | Kids & Family |
| Cupcake | 4.87× | Food & Beverages |
| High School DxD | 17.44× | Movies & TV |
| H&M | 2.2× | Shopping |
| Whataburger | 17.44× | Food & Beverages |
| Ryanair | 2.43× | Travel & Leisure |
| Cheesecake | 5.61× | Food & Beverages |
| German television comedy | 5.15× | Movies & TV |
| Birthday cake | 6.66× | Food & Beverages |
| Tagesschau | 1.73× | Movies & TV |
| Deichmann | 2.27× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.78 |
| Sustainability | BALANCE | 1.76 |
| Pet Ownership | JOY | 1.71 |
| Creativity | OPEN | 1.7 |
| Healthy Lifestyle | BALANCE | 1.66 |
| Indulgence | JOY | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Italy | 7.6% |
| Taiwan | 7.0% |
See Mousse audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Mousse have in Germany?
Mousse has an estimated audience of 530,293 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mousse fans?
86.9% of Mousse fans are female, 13.1% are male, with an average age of 42.0 years.
Which brands do Mousse fans like most?
Mousse fans show strongest brand affinity for Sun tanning (17.85×), Whitney Houston (10.78×), and Satire (5.4×) over the country average.
Where do Mousse fans live in Germany?
Mousse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,838), Bayern (reach 106,294), and Baden-Württemberg (reach 85,174). These three regions account for the largest share of the active audience.
What other brands do Mousse fans also like?
Beyond Mousse itself, the audience over-indexes on Whitney Houston (10.78×), Satire (5.4×), Ron Perlman (16.73×), and Storm of Love (4.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mousse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.