Rascasse Audience Intelligence

Mousse Audience in United States

A data profile of the people who buy, follow and care about Mousse in United States — modelled from more than twelve digital signal sources. Mousse has an estimated audience of 2,134,104 people in United States.

#54among Sweet in United States#6114among Topic in United States#826in Food & Beverages

The average Mousse fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Subway, Sarah Paulson, Taron Egerton, with strongest over-indexing on Subway (3.27× the country average).

Demographically, the Mousse audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mousse fan in United States is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Subway.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mousse profile in United States.

Audience size
2.1M
in United States
Gender
84.2%♀
15.8% male
Age
43.2
average years
Country rank
#13545
Topic in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mousse fans

84.2% are female, 15.8% are male, average age 43.2.

Fig. 02

Gender split

84.2%
Female
15.8%
Male
Demographic split for Mousse audience in United States
MetricValue
Female84.2%
Male15.8%
Average age43.2
Estimated audience size2,134,104
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Mousse audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

17.8%

of the worldwide Mousse audience comes from United States.

Worldwide audience distribution share by country for Mousse
CountryShare
United States17.8%
Italy7.6%
Taiwan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mousse audience in United States is strongest.

Fig. 05

Top regions by affinity

Mousse fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~6K1.24×
02Maryland~40K1.18×
03Massachusetts~50K1.16×
04New York~100K1.15×
05California~300K1.14×
06Texas~200K1.14×
07Georgia~70K1.14×
08Washington, District of Columbia~7K1.13×
09Florida~200K1.10×
10Virginia~60K1.10×
11Connecticut~20K1.10×
12Louisiana~30K1.09×
13Hawaii~10K1.09×
14North Carolina~70K1.07×
15New Jersey~60K1.07×
16Mississippi~20K1.07×
17Washington~50K1.06×
18Minnesota~30K1.06×
19Pennsylvania~70K1.04×
20Illinois~70K1.03×
21Maine~8K1.02×
22Delaware~6K1.02×
23Oregon~20K1.01×
24Alabama~30K1.00×
25Rhode Island~7K1.00×
26Vermont~4K1.00×
27Nevada~20K0.98×
28Arkansas~20K0.98×
29Indiana~40K0.97×
30Utah~20K0.97×
31Kansas~20K0.96×
32Nebraska~10K0.96×
33New Hampshire~8K0.96×
34Wisconsin~30K0.95×
35Michigan~50K0.94×
36Missouri~30K0.94×
37Ohio~60K0.93×
38Tennessee~40K0.93×
39South Carolina~30K0.93×
40Colorado~30K0.92×
41Oklahoma~20K0.92×
42Montana~5K0.91×
43South Dakota~4K0.91×
44Arizona~40K0.90×
45Iowa~20K0.90×
46North Dakota~4K0.90×
47Kentucky~20K0.89×
48Idaho~10K0.89×
49West Virginia~9K0.87×
50New Mexico~9K0.84×
Fig. 06

Affinity by region

Affinity by region — Mousse, United States
0.84×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mousse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mousse audience
#·InterestCategoryAffinity×
01Sarah PaulsonMovies & TV12.95×
02Taron EgertonMovies & TV10.23×
03PretzelFood & Beverages5.70×
04MarketWatchBusiness & Career5.32×
05SubwayFood & Beverages3.27×
06Diaper bagKids & Family2.70×
07RedditInternet & Social Media2.69×
08MoisturizerHome & Garden2.49×
09Pizza HutFood & Beverages2.22×
10McDonald'sFood & Beverages2.18×
11StarbucksFood & Beverages1.91×
12Burger KingFood & Beverages1.87×
13IKEAHome & Garden1.85×
14Planet FitnessSports1.83×
15Shopping mallsShopping1.80×
16Organic foodFood & Beverages1.72×
17AirbnbTravel & Leisure1.70×
18FragrancesBeauty & Wellness1.70×
19PinterestInternet & Social Media1.68×
20DessertsFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mousse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mousse audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.93×
Urban LifestyleOPEN1.67×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mousse audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.78×
Early Adopter MentalityPOWER0.88×
PatriotismCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mousse have in United States?

Mousse has an estimated audience of 2,134,104 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mousse fans?

84.2% of Mousse fans are female, 15.8% are male, with an average age of 43.2 years.

03

Which brands do Mousse fans like most?

Mousse fans show strongest brand affinity for Subway (3.27×), Sarah Paulson (12.95×), and Taron Egerton (10.23×) over the country average.

04

Where do Mousse fans live in United States?

Mousse fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mousse fans also like?

Beyond Mousse itself, the audience over-indexes on Sarah Paulson (12.95×), Taron Egerton (10.23×), Reddit (2.69×), and MarketWatch (5.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Mousse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mousse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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