Mousse Audience in United States
Mousse has an estimated audience of 2,134,104 people in United States. 84.2% are female, 15.8% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Tierra Cali, Jordan Fisher, The Fillmore, Jingoism, Kansas.
The average Mousse fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tierra Cali, Jordan Fisher, The Fillmore, with strongest over-indexing on Tierra Cali (14.67× the country average). Demographically, the Mousse audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Mousse fans
| Metric | Value |
|---|---|
| Female | 84.2% |
| Male | 15.8% |
| Average age | 43.2 |
| Estimated audience size | 2,134,104 |
Audience persona
The typical Mousse fan in United States is more female, around 43.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Tierra Cali.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 277,168 | 1.18× |
| Texas | 217,634 | 1.19× |
| Florida | 156,994 | 1.09× |
| New York | 144,768 | 1.21× |
| Illinois | 78,681 | 1.11× |
| Georgia | 78,654 | 1.2× |
| Pennsylvania | 77,209 | 1.07× |
| North Carolina | 71,757 | 1.12× |
| Ohio | 64,045 | 0.97× |
| Virginia | 59,912 | 1.15× |
| New Jersey | 59,293 | 1.09× |
| Michigan | 54,030 | 0.97× |
| Massachusetts | 50,947 | 1.21× |
| Washington | 48,078 | 1.12× |
| Maryland | 45,176 | 1.23× |
| Tennessee | 40,490 | 0.95× |
| Arizona | 39,968 | 0.92× |
| Indiana | 39,194 | 1.01× |
| Minnesota | 33,126 | 1.08× |
| Colorado | 32,484 | 0.97× |
| Missouri | 31,722 | 0.92× |
| Wisconsin | 31,133 | 0.97× |
| South Carolina | 31,030 | 0.97× |
| Louisiana | 29,467 | 1.07× |
| Alabama | 28,559 | 0.96× |
| Oregon | 25,407 | 1.04× |
| Connecticut | 23,746 | 1.11× |
| Kentucky | 22,979 | 0.86× |
| Oklahoma | 21,741 | 0.92× |
| Nevada | 19,654 | 0.95× |
| Utah | 17,988 | 0.94× |
| Mississippi | 16,636 | 0.95× |
| Arkansas | 16,298 | 0.93× |
| Kansas | 16,264 | 0.97× |
| Iowa | 15,472 | 0.88× |
| Nebraska | 9,982 | 0.93× |
| Hawaii | 9,914 | 1.08× |
| Idaho | 9,317 | 0.87× |
| New Mexico | 8,080 | 0.75× |
| New Hampshire | 7,828 | 0.93× |
| Maine | 7,751 | 1.01× |
| Washington, District of Columbia | 7,693 | 1.2× |
| West Virginia | 7,506 | 0.76× |
| Rhode Island | 6,680 | 0.98× |
| Delaware | 5,580 | 0.95× |
| Alaska | 5,307 | 1.16× |
| Montana | 4,982 | 0.84× |
| South Dakota | 4,175 | 0.85× |
| Vermont | 3,576 | 0.95× |
| North Dakota | 3,502 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tierra Cali | 14.67× | Travel & Leisure |
| Jordan Fisher | 11.4× | Movies & TV |
| The Fillmore | 11.44× | Music & Radio |
| Jingoism | 1.66× | Politics & Society |
| Kansas | 1.92× | Travel & Leisure |
| John Havlicek | 9.38× | Sports |
| James Madison University | 7.43× | Business & Career |
| JDSU | 1.61× | Business & Career |
| Jesse Plemons | 1.78× | Movies & TV |
| Nebraska Cornhuskers football | 1.79× | Sports |
| Staycation | 1.53× | Home & Garden |
| Hayward, California | 5.05× | Travel & Leisure |
| Charlamagne Tha God | 4.25× | Movies & TV |
| Jeep Wagoneer | 2.49× | Cars & Mobility |
| Further education | 4.13× | Kids & Family |
| Grammarly | 1.9× | Business & Career |
| Layne Staley | 2.4× | Music & Radio |
| Flash memory | 1.52× | Technology & Electronics |
| Writers Guild of America | 11.61× | Literature |
| San Pellegrino | 2.65× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.92 |
| Indulgence | JOY | 1.83 |
| Urban Lifestyle | OPEN | 1.62 |
| Risk Appetite | THRILL | 1.52 |
| Extroversion | THRILL | 1.48 |
| Healthy Lifestyle | BALANCE | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Italy | 7.6% |
| Taiwan | 7.0% |
See Mousse audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Mousse have in United States?
Mousse has an estimated audience of 2,134,104 people in United States, concentrated in California and Texas.
What is the gender split and age of Mousse fans?
84.2% of Mousse fans are female, 15.8% are male, with an average age of 43.2 years.
Which brands do Mousse fans like most?
Mousse fans show strongest brand affinity for Tierra Cali (14.67×), Jordan Fisher (11.4×), and The Fillmore (11.44×) over the country average.
Where do Mousse fans live in United States?
Mousse fans in United States are most concentrated in California (reach 277,168), Texas (reach 217,634), and Florida (reach 156,994). These three regions account for the largest share of the active audience.
What other brands do Mousse fans also like?
Beyond Mousse itself, the audience over-indexes on Jordan Fisher (11.4×), The Fillmore (11.44×), Jingoism (1.66×), and Kansas (1.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mousse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.