Multiplayer game Audience in Germany
Multiplayer game has an estimated audience of 273,624 people in Germany. 27.2% are female, 72.8% are male, average age 30.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Unique Gifts, Grappling, Birthday Gifts, Stradivarius.
The average Multiplayer game fan in Germany is 30.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Unique Gifts, Grappling, with strongest over-indexing on CAC 40 (2.24× the country average). Demographically, the Multiplayer game audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game
Demographics of Multiplayer game fans
| Metric | Value |
|---|---|
| Female | 27.2% |
| Male | 72.8% |
| Average age | 30.2 |
| Estimated audience size | 273,624 |
Audience persona
The typical Multiplayer game fan in Germany is more male, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,179 | 1.13× |
| Bayern | 43,772 | 0.99× |
| Baden-Württemberg | 38,721 | 1.03× |
| Niedersachsen | 28,222 | 1.06× |
| Hessen | 21,284 | 1.02× |
| Rheinland-Pfalz | 13,812 | 1× |
| Berlin | 13,584 | 1.1× |
| Sachsen | 12,626 | 0.94× |
| Schleswig-Holstein | 8,872 | 0.9× |
| Brandenburg | 8,379 | 0.98× |
| Thüringen | 6,377 | 0.91× |
| Sachsen-Anhalt | 5,805 | 0.81× |
| Hamburg | 5,785 | 0.93× |
| Mecklenburg-Vorpommern | 4,848 | 0.92× |
| Saarland | 3,716 | 1.1× |
| Bremen | 2,880 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.24× | Business & Career |
| Unique Gifts | 2× | Shopping |
| Grappling | 2.66× | Sports |
| Birthday Gifts | 1.96× | Kids & Family |
| Stradivarius | 1.65× | Shopping |
| Prozis | 3.71× | Shopping |
| Goon | 4.01× | Movies & TV |
| Gran Torino | 3.04× | Movies & TV |
| Preacher (comics) | 4.24× | Literature |
| KLIX (AM) | 1.55× | Music & Radio |
| Baiersbronn | 5.09× | Travel & Leisure |
| Google Analytics | 1.52× | Internet & Social Media |
| Pot roast | 10.98× | Food & Beverages |
| myDealZ | 1.68× | Shopping |
| Loincloth | 1.55× | Fashion & Accessoires |
| The Wallflower (manga) | 13.25× | Literature |
| Google Home | 3.06× | Technology & Electronics |
| Noodle (Gorillaz) | 1.65× | Music & Radio |
| Gudrun Sjödén | 1.59× | Fashion & Accessoires |
| Hauptschule | 3.81× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.61 |
| Early Adopter Mentality | POWER | 1.3 |
| Price Sensitivity | PREMIUM | 1.13 |
| Need for Security | CONSERVATISM | 1.12 |
| Family Orientation | CONSERVATISM | 1.06 |
| Sports Activity | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.9% |
| India | 10.2% |
| United Kingdom | 6.8% |
See Multiplayer game audiences in other countries
More Games audiences in Germany
- Pokémon (5,142,430)
- Fortnite (4,903,747)
- Ultimate Fighting Championship (video game) (4,903,167)
- League of Legends (4,444,214)
- World of Warcraft (4,431,017)
Frequently asked questions
How many fans does Multiplayer game have in Germany?
Multiplayer game has an estimated audience of 273,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Multiplayer game fans?
27.2% of Multiplayer game fans are female, 72.8% are male, with an average age of 30.2 years.
Which brands do Multiplayer game fans like most?
Multiplayer game fans show strongest brand affinity for CAC 40 (2.24×), Unique Gifts (2×), and Grappling (2.66×) over the country average.
Where do Multiplayer game fans live in Germany?
Multiplayer game fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,179), Bayern (reach 43,772), and Baden-Württemberg (reach 38,721). These three regions account for the largest share of the active audience.
What other brands do Multiplayer game fans also like?
Beyond Multiplayer game itself, the audience over-indexes on Unique Gifts (2×), Grappling (2.66×), Birthday Gifts (1.96×), and Stradivarius (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Multiplayer game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.