Multiplayer game Audience in Germany

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Multiplayer game has an estimated audience of 273,624 people in Germany. 27.2% are female, 72.8% are male, average age 30.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 28 Days Later, Bob Odenkirk, Instant Gaming, Single-player video game, Strategy games.

The average Multiplayer game fan in Germany is 30.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 28 Days Later, Bob Odenkirk, Instant Gaming, with strongest over-indexing on 28 Days Later (20× the country average). Demographically, the Multiplayer game audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Multiplayer game fans

Demographic split for Multiplayer game audience in Germany
MetricValue
Female27.2%
Male72.8%
Average age30.2
Estimated audience size273,624

Audience persona

The typical Multiplayer game fan in Germany is more male, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for 28 Days Later.

Top regions in Germany

Top regions ranked by reach for Multiplayer game in Germany
RegionReachAffinity
Nordrhein-Westfalen68,1791.13×
Bayern43,7720.99×
Baden-Württemberg38,7211.03×
Niedersachsen28,2221.06×
Hessen21,2841.02×
Rheinland-Pfalz13,812
Berlin13,5841.1×
Sachsen12,6260.94×
Schleswig-Holstein8,8720.9×
Brandenburg8,3790.98×
Thüringen6,3770.91×
Sachsen-Anhalt5,8050.81×
Hamburg5,7850.93×
Mecklenburg-Vorpommern4,8480.92×
Saarland3,7161.1×
Bremen2,8801.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Multiplayer game audience
BrandAffinityCategory
28 Days Later20×Movies & TV
Bob Odenkirk20×Movies & TV
Instant Gaming8.64×Games
Single-player video game28.13×Games
Strategy games6.32×Games
Dailymotion8.87×Movies & TV
Transfermarkt3.1×Sports
Livemusic3.55×Music & Radio
World of Warcraft4.74×Games
Mobile game3.16×Games
Diablo (series)11.77×Games
Real-time strategy4.34×Games
Pets1.63×Pets & Animals
Grammarly20×Business & Career
Oblivion (2013 film)5.03×Movies & TV
Automobiles1.73×Cars & Mobility
League of Legends3.48×Games
Kate WinsletMovies & TV
Board games3.35×Games
GitHub4.06×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Multiplayer game audience
TraitClusterScore
PatriotismCONSERVATISM1.61
Early Adopter MentalityPOWER1.3
Price SensitivityPREMIUM1.13
Need for SecurityCONSERVATISM1.12
Family OrientationCONSERVATISM1.06
Sports ActivityPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for Multiplayer game
CountryShare
United States27.9%
India10.2%
United Kingdom6.8%

See Multiplayer game audiences in other countries

More Games audiences in Germany

Frequently asked questions

How many fans does Multiplayer game have in Germany?

Multiplayer game has an estimated audience of 273,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Multiplayer game fans?

27.2% of Multiplayer game fans are female, 72.8% are male, with an average age of 30.2 years.

Which brands do Multiplayer game fans like most?

Multiplayer game fans show strongest brand affinity for 28 Days Later (20×), Bob Odenkirk (20×), and Instant Gaming (8.64×) over the country average.

Where do Multiplayer game fans live in Germany?

Multiplayer game fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,179), Bayern (reach 43,772), and Baden-Württemberg (reach 38,721). These three regions account for the largest share of the active audience.

What other brands do Multiplayer game fans also like?

Beyond Multiplayer game itself, the audience over-indexes on Bob Odenkirk (20×), Instant Gaming (8.64×), Single-player video game (28.13×), and Strategy games (6.32×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Multiplayer game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.