Multiplayer game Audience in United States

Multiplayer game logo

Multiplayer game has an estimated audience of 1,505,302 people in United States. 19.0% are female, 81.0% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Mobile game, Google Maps, Indeed.com, Capital One, Strategy games.

The average Multiplayer game fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mobile game, Google Maps, Indeed.com, with strongest over-indexing on Mobile game (4.39× the country average). Demographically, the Multiplayer game audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Multiplayer game fans

Demographic split for Multiplayer game audience in United States
MetricValue
Female19.0%
Male81.0%
Average age30.2
Estimated audience size1,505,302

Audience persona

The typical Multiplayer game fan in United States is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.

Top regions in United States

Top regions ranked by reach for Multiplayer game in United States
RegionReachAffinity
California152,5280.92×
Texas134,0471.04×
Florida94,0250.92×
New York71,0220.84×
Georgia44,7450.96×
North Carolina39,8480.88×
Illinois38,9410.78×
Pennsylvania37,6780.74×
Virginia35,6340.97×
Ohio35,3060.76×
New Jersey32,9300.86×
Michigan31,3450.8×
Washington31,2021.03×
Arizona28,6330.93×
Tennessee27,8340.92×
Indiana24,4190.89×
Missouri22,7090.94×
Massachusetts22,5550.76×
Maryland21,8030.84×
Louisiana20,2651.04×
Alabama20,1800.96×
South Carolina19,5850.86×
Oklahoma19,1571.15×
Colorado18,9240.8×
Kentucky18,0380.96×
Minnesota17,0580.79×
Wisconsin16,9790.75×
Nevada16,5941.14×
Mississippi15,9021.28×
Oregon15,7250.91×
Utah15,2531.13×
Arkansas15,1631.22×
Connecticut13,3610.88×
Iowa12,0100.97×
Kansas11,6400.98×
Idaho8,7691.16×
West Virginia8,3141.19×
New Mexico8,0781.07×
Hawaii7,2961.13×
Nebraska6,6730.88×
New Hampshire5,6610.95×
Rhode Island5,3271.11×
Maine5,2890.98×
Montana5,2151.25×
Alaska4,7601.48×
South Dakota4,6591.34×
North Dakota4,6101.49×
Delaware4,5521.1×
Vermont3,3221.26×
Wyoming3,2571.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Multiplayer game audience
BrandAffinityCategory
Mobile game4.39×Games
Google Maps3.6×Internet & Social Media
Indeed.com3.5×Business & Career
Capital One3.39×Business & Career
Strategy games6.45×Games
GameStop4.32×Games
Beetlejuice3.46×Movies & TV
Call of Duty5.18×Games
Pokémon3.73×Games
Magic: The Gathering7.17×Games
The Legend of Zelda6.4×Games
DeviantArt4.23×Internet & Social Media
Nanny McPhee20×Movies & TV
Massively multiplayer online games4.56×Games
Circle K4.01×Shopping
Aaron Rodgers3.58×Sports
Real-time strategy4.37×Games
Action role-playing game4.69×Games
Role-playing games3.06×Games
Xbox4.01×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Multiplayer game audience
TraitClusterScore
Early Adopter MentalityPOWER1.52
PatriotismCONSERVATISM1.36
LGBTQ+ IdentityOPEN1.21
Need for SecurityCONSERVATISM1.07
ExtroversionTHRILL1.03
Social Media UsageJOY0.98

Worldwide distribution

Worldwide audience distribution share by country for Multiplayer game
CountryShare
United States27.9%
India10.2%
United Kingdom6.8%

See Multiplayer game audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Multiplayer game have in United States?

Multiplayer game has an estimated audience of 1,505,302 people in United States, concentrated in California and Texas.

What is the gender split and age of Multiplayer game fans?

19.0% of Multiplayer game fans are female, 81.0% are male, with an average age of 30.2 years.

Which brands do Multiplayer game fans like most?

Multiplayer game fans show strongest brand affinity for Mobile game (4.39×), Google Maps (3.6×), and Indeed.com (3.5×) over the country average.

Where do Multiplayer game fans live in United States?

Multiplayer game fans in United States are most concentrated in California (reach 152,528), Texas (reach 134,047), and Florida (reach 94,025). These three regions account for the largest share of the active audience.

What other brands do Multiplayer game fans also like?

Beyond Multiplayer game itself, the audience over-indexes on Google Maps (3.6×), Indeed.com (3.5×), Capital One (3.39×), and Strategy games (6.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Multiplayer game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.