Rascasse Audience Intelligence

Multiplayer game Audience in United States

A data profile of the people who buy, follow and care about Multiplayer game in United States — modelled from more than twelve digital signal sources. Multiplayer game has an estimated audience of 1,506,317 people in United States.

#189among Video / Board Game in United States#376in Games

The average Multiplayer game fan in United States is 30.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Strategy games, Assassin's Creed, with strongest over-indexing on Mobile game (4.69× the country average).

Demographically, the Multiplayer game audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Multiplayer game fan in United States is more male, around 30.2 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Multiplayer game profile in United States.

Audience size
1.5M
in United States
Gender
19.0%♀
81.0% male
Age
30.2
average years
Country rank
#17714
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Multiplayer game fans

19.0% are female, 81.0% are male, average age 30.2.

Fig. 02

Gender split

19.0%
Female
81.0%
Male
Demographic split for Multiplayer game audience in United States
MetricValue
Female19.0%
Male81.0%
Average age30.2
Estimated audience size1,506,317
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Multiplayer game audience in United States
Age bracketShare%
16-1944%
20-2924%
30-3915%
40-4910%
50+7%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Multiplayer game audience comes from United States.

Worldwide audience distribution share by country for Multiplayer game
CountryShare
United States26.6%
India9.8%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Multiplayer game audience in United States is strongest.

Fig. 05

Top regions by affinity

Multiplayer game fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.49×
02North Dakota~4K1.37×
03Arkansas~20K1.36×
04Mississippi~20K1.31×
05Alaska~4K1.23×
06Kentucky~20K1.22×
07Alabama~30K1.21×
08South Dakota~4K1.15×
09Idaho~8K1.12×
10West Virginia~8K1.12×
11Louisiana~20K1.10×
12Montana~5K1.10×
13Texas~100K1.09×
14Georgia~50K1.09×
15Utah~10K1.09×
16Hawaii~7K1.09×
17Vermont~3K1.09×
18Nevada~20K1.06×
19New Mexico~8K1.06×
20Rhode Island~5K1.03×
21North Carolina~50K1.02×
22Delaware~4K1.01×
23Missouri~20K1.00×
24Iowa~10K0.98×
25Kansas~10K0.98×
26Virginia~40K0.96×
27Maine~5K0.96×
28Indiana~30K0.95×
29Washington~30K0.94×
30California~200K0.93×
31Tennessee~30K0.93×
32New Hampshire~5K0.92×
33New Jersey~30K0.90×
34Arizona~30K0.90×
35Oregon~20K0.90×
36Nebraska~7K0.90×
37New York~70K0.88×
38Illinois~40K0.86×
39South Carolina~20K0.86×
40Connecticut~10K0.86×
41Florida~90K0.85×
42Pennsylvania~40K0.83×
43Ohio~40K0.83×
44Michigan~30K0.83×
45Maryland~20K0.83×
46Wisconsin~20K0.81×
47Massachusetts~20K0.79×
48Minnesota~20K0.79×
49Colorado~20K0.78×
50Washington, District of Columbia~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Multiplayer game, United States
0.68×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Multiplayer game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Multiplayer game audience
#·InterestCategoryAffinity×
01Downloadable contentInternet & Social Media22.01×
02Nanny McPheeMovies & TV20.00×
03City-building gameGames13.66×
04Devil May CryGames11.89×
05Assassin's CreedGames8.31×
06Strategy gamesGames6.94×
07Massively multiplayer online gamesGames5.65×
08Mobile gameGames4.69×
09SteamGames4.58×
10Simulation gamesGames4.55×
11Arcade gameGames4.26×
12GameStopGames4.03×
13Real-time strategyGames4.03×
14Action gamesGames3.79×
15PokémonGames3.78×
16Board gamesGames3.21×
17Adventure gameGames3.17×
18Game consolesTechnology & Electronics2.73×
19GamblingGames2.22×
20SupermanMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Multiplayer game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Multiplayer game audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Early Adopter MentalityPOWER1.72×
Need for SecurityCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Multiplayer game audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
CreativityOPEN0.62×
DIY MentalityTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Multiplayer game have in United States?

Multiplayer game has an estimated audience of 1,506,317 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Multiplayer game fans?

19.0% of Multiplayer game fans are female, 81.0% are male, with an average age of 30.2 years.

03

Which brands do Multiplayer game fans like most?

Multiplayer game fans show strongest brand affinity for Mobile game (4.69×), Strategy games (6.94×), and Assassin's Creed (8.31×) over the country average.

04

Where do Multiplayer game fans live in United States?

Multiplayer game fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Multiplayer game fans also like?

Beyond Multiplayer game itself, the audience over-indexes on Strategy games (6.94×), Assassin's Creed (8.31×), Massively multiplayer online games (5.65×), and GameStop (4.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Multiplayer game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Multiplayer game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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