Rascasse Audience Intelligence

Downloadable content Audience in United States

A data profile of the people who buy, follow and care about Downloadable content in United States — modelled from more than twelve digital signal sources. Downloadable content has an estimated audience of 611,007 people in United States.

#10564among Topic in United States#333in Internet & Social Media

The average Downloadable content fan in United States is 30.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include GameStop, Monster Hunter, Crunchyroll, with strongest over-indexing on GameStop (7.88× the country average).

Demographically, the Downloadable content audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Downloadable content fan in United States is more male, around 30.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GameStop.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Downloadable content profile in United States.

Audience size
611K
in United States
Gender
24.8%♀
75.2% male
Age
30.4
average years
Country rank
#32455
Topic in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Downloadable content fans

24.8% are female, 75.2% are male, average age 30.4.

Fig. 02

Gender split

24.8%
Female
75.2%
Male
Demographic split for Downloadable content audience in United States
MetricValue
Female24.8%
Male75.2%
Average age30.4
Estimated audience size611,007
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Downloadable content audience in United States
Age bracketShare%
16-1946%
20-2921%
30-3914%
40-4911%
50+8%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Downloadable content audience comes from United States.

Worldwide audience distribution share by country for Downloadable content
CountryShare
United States31.0%
United Kingdom6.8%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Downloadable content audience in United States is strongest.

Fig. 05

Top regions by affinity

Downloadable content fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.40×
02Vermont~1K1.33×
03North Dakota~2K1.29×
04Montana~2K1.21×
05South Dakota~2K1.20×
06Rhode Island~2K1.13×
07Delaware~2K1.12×
08West Virginia~3K1.11×
09Maine~2K1.11×
10New Hampshire~3K1.08×
11Idaho~3K1.05×
12Hawaii~3K1.05×
13Oklahoma~7K1.04×
14Mississippi~5K1.03×
15New Mexico~3K1.03×
16Washington, District of Columbia~2K1.03×
17Arkansas~5K1.02×
18Nebraska~3K1.01×
19Kansas~5K0.98×
20Iowa~5K0.97×
21Louisiana~8K0.96×
22Kentucky~7K0.93×
23Utah~5K0.93×
24Indiana~10K0.92×
25Connecticut~6K0.92×
26Nevada~5K0.92×
27Alabama~8K0.91×
28Oregon~6K0.91×
29Missouri~9K0.89×
30South Carolina~8K0.89×
31Wisconsin~8K0.89×
32Tennessee~10K0.88×
33Minnesota~8K0.87×
34Maryland~9K0.86×
35Colorado~8K0.86×
36Arizona~10K0.85×
37Virginia~10K0.84×
38Washington~10K0.84×
39Massachusetts~10K0.84×
40Michigan~10K0.82×
41Ohio~20K0.81×
42Georgia~20K0.81×
43North Carolina~10K0.81×
44New Jersey~10K0.81×
45Pennsylvania~20K0.79×
46Illinois~20K0.77×
47Florida~30K0.71×
48New York~20K0.70×
49Texas~40K0.69×
50California~40K0.64×
Fig. 06

Affinity by region

Affinity by region — Downloadable content, United States
0.64×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Downloadable content audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Downloadable content audience
#·InterestCategoryAffinity×
01Kingdoms of Amalur: ReckoningGames55.33×
02Multiplayer gameGames22.01×
03KotakuGames15.59×
04Monster Hunter (video game)Games14.32×
05Monster HunterGames13.79×
06Assassin's CreedGames10.07×
07Final Fantasy VIIGames9.51×
08Yu-Gi-Oh! Trading Card GameGames8.50×
09CrunchyrollGames8.44×
10GameStopGames7.88×
11The Legend of ZeldaGames7.78×
12Epic GamesGames6.86×
13Action role-playing gameGames6.55×
14Digital distributionBusiness & Career6.09×
15League of LegendsGames5.49×
16NintendoGames5.43×
17PokémonGames4.56×
18GodzillaMovies & TV4.44×
19TwitchGames4.04×
20Mobile gameGames3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Downloadable content audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Downloadable content audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.84×
PatriotismCONSERVATISM1.67×
Social Media UsageJOY1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Downloadable content audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
Community OrientationOPEN0.76×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Downloadable content have in United States?

Downloadable content has an estimated audience of 611,007 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Downloadable content fans?

24.8% of Downloadable content fans are female, 75.2% are male, with an average age of 30.4 years.

03

Which brands do Downloadable content fans like most?

Downloadable content fans show strongest brand affinity for GameStop (7.88×), Monster Hunter (13.79×), and Crunchyroll (8.44×) over the country average.

04

Where do Downloadable content fans live in United States?

Downloadable content fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Downloadable content fans also like?

Beyond Downloadable content itself, the audience over-indexes on Monster Hunter (13.79×), Crunchyroll (8.44×), Assassin's Creed (10.07×), and Kotaku (15.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Downloadable content audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Downloadable content. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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