A data profile of the people who buy, follow and care about Downloadable content in United Kingdom — modelled from more than twelve digital signal sources. Downloadable content has an estimated audience of 133,621 people in United Kingdom.
The average Downloadable content fan in United Kingdom is 35.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Dune, Trisha Paytas, CeX (company), with strongest over-indexing on Dune (4.48× the country average).
Demographically, the Downloadable content audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Downloadable content fan in United Kingdom is more male, around 35.1 years old, with strong Social Media Usage tendencies and a notable affinity for Dune.
The key figures that characterise the Downloadable content profile in United Kingdom.
31.2% are female, 68.8% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 35.1 |
| Estimated audience size | 133,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Downloadable content audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 31.1% |
| United Kingdom | 6.8% |
| Germany | 4.4% |
Where the Downloadable content audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~10K | 1.21× | |
| 02 | East Midlands | ~10K | 1.18× | |
| 03 | East of England | ~10K | 1.09× | |
| 04 | North West | ~20K | 1.06× | |
| 05 | Wales | ~8K | 1.06× | |
| 06 | South East | ~20K | 0.99× | |
| 07 | Scotland | ~10K | 0.99× | |
| 08 | North East | ~5K | 0.98× | |
| 09 | Yorkshire and the Humber | ~10K | 0.90× | |
| 10 | West Midlands | ~5K | 0.89× | |
| 11 | Greater London | ~10K | 0.78× | |
| 12 | England | ~90K | 0.77× |
The strongest cross-interests of the Downloadable content audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Trisha Paytas | Movies & TV | 16.36× | ||
| 02 | Kotaku | Games | 9.57× | ||
| 03 | The Last of Us | Games | 7.42× | ||
| 04 | Minecraft | Games | 5.39× | ||
| 05 | Dune | Movies & TV | 4.48× | ||
| 06 | CeX (company) | Technology & Electronics | 4.00× | ||
| 07 | Pokémon | Games | 3.98× | ||
| 08 | Strategy games | Games | 3.85× | ||
| 09 | Twitch | Games | 3.63× | ||
| 10 | A Knight of the Seven Kingdoms | Movies & TV | 2.84× | ||
| 11 | Betfair | Games | 2.54× | ||
| 12 | Scottish Widows | Business & Career | 2.19× | ||
| 13 | Paddy Power | Games | 2.11× | ||
| 14 | Halfords | Cars & Mobility | 2.07× | ||
| 15 | Betfred | Games | 2.00× | ||
| 16 | TikTok | Internet & Social Media | 1.82× | ||
| 17 | Halford | Music & Radio | 1.72× | ||
| 18 | Premier League | Sports | 1.65× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.53× | ||
| 20 | YT | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.69× | |
| Early Adopter Mentality | POWER | 1.68× | |
| Need for Security | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Design Affinity | PREMIUM | 0.91× | |
| Individualism | JOY | 0.97× |
Downloadable content has an estimated audience of 133,621 people in United Kingdom, concentrated in England and South East.
31.2% of Downloadable content fans are female, 68.8% are male, with an average age of 35.1 years.
Downloadable content fans show strongest brand affinity for Dune (4.48×), Trisha Paytas (16.36×), and CeX (company) (4×) over the country average.
Downloadable content fans in United Kingdom are most concentrated in England (reach ~90K), South East (reach ~20K), and North West (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Downloadable content itself, the audience over-indexes on Trisha Paytas (16.36×), CeX (company) (4×), Halford (1.72×), and Consumer electronics (1.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Downloadable content. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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