A data profile of the people who buy, follow and care about Navy CIS in Germany — modelled from more than twelve digital signal sources. Navy CIS has an estimated audience of 1,113,232 people in Germany.
The average Navy CIS fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.
Top brand affinities include The Mentalist, Hugendubel, Robert Redford, with strongest over-indexing on The Mentalist (16× the country average).
Demographically, the Navy CIS audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Navy CIS fan in Germany is more female, around 39.9 years old, with strong Community Orientation tendencies and a notable affinity for The Mentalist.
The key figures that characterise the Navy CIS profile in Germany.
63.1% are female, 36.9% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 39.9 |
| Estimated audience size | 1,113,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Navy CIS audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 83.1% |
| Austria | 9.9% |
| Switzerland | 4.6% |
Where the Navy CIS audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~40K | 1.30× | |
| 02 | Saarland | ~20K | 1.30× | |
| 03 | Brandenburg | ~40K | 1.20× | |
| 04 | Mecklenburg-Vorpommern | ~30K | 1.17× | |
| 05 | Thüringen | ~30K | 1.10× | |
| 06 | Niedersachsen | ~100K | 1.08× | |
| 07 | Sachsen | ~60K | 1.07× | |
| 08 | Schleswig-Holstein | ~40K | 1.07× | |
| 09 | Rheinland-Pfalz | ~60K | 0.99× | |
| 10 | Nordrhein-Westfalen | ~200K | 0.96× | |
| 11 | Bremen | ~9K | 0.91× | |
| 12 | Bayern | ~100K | 0.79× | |
| 13 | Berlin | ~40K | 0.79× | |
| 14 | Hessen | ~70K | 0.77× | |
| 15 | Baden-Württemberg | ~100K | 0.73× | |
| 16 | Hamburg | ~20K | 0.73× |
The strongest cross-interests of the Navy CIS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CSI: Crime Scene Investigation | Movies & TV | 19.66× | ||
| 02 | The Mentalist | Movies & TV | 16.00× | ||
| 03 | Hawaii Five-0 | Movies & TV | 12.22× | ||
| 04 | Law & Order | Movies & TV | 7.67× | ||
| 05 | Midsomer Murders | Movies & TV | 6.79× | ||
| 06 | Juliette Lewis | Movies & TV | 6.61× | ||
| 07 | Person of Interest (TV series) | Movies & TV | 6.30× | ||
| 08 | Robert Redford | Movies & TV | 6.04× | ||
| 09 | Matt Damon | Movies & TV | 5.08× | ||
| 10 | Detective fiction | Literature | 4.87× | ||
| 11 | Goodreads | Literature | 4.78× | ||
| 12 | Hugendubel | Shopping | 4.51× | ||
| 13 | Crime fiction | Literature | 4.11× | ||
| 14 | Non-fiction books | Literature | 3.07× | ||
| 15 | Junge Freiheit | News | 2.67× | ||
| 16 | Bookselling | Literature | 2.61× | ||
| 17 | Roland Kaiser | Music & Radio | 2.42× | ||
| 18 | Focus | News | 2.18× | ||
| 19 | Tagesschau | Movies & TV | 2.12× | ||
| 20 | RTL Television | Movies & TV | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Need for Security | CONSERVATISM | 1.30× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.81× | |
| Career Orientation | POWER | 0.88× | |
| Luxury Orientation | PREMIUM | 0.88× |
Navy CIS has an estimated audience of 1,113,232 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
63.1% of Navy CIS fans are female, 36.9% are male, with an average age of 39.9 years.
Navy CIS fans show strongest brand affinity for The Mentalist (16×), Hugendubel (4.51×), and Robert Redford (6.04×) over the country average.
Navy CIS fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Niedersachsen (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Navy CIS itself, the audience over-indexes on Hugendubel (4.51×), Robert Redford (6.04×), CSI: Crime Scene Investigation (19.66×), and Tagesschau (2.12×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Navy CIS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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