Ninja Audience in Germany
Ninja has an estimated audience of 873,430 people in Germany. 47.2% are female, 52.8% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Goon, Staycation, Unique Gifts, Birthday Gifts, Loincloth.
The average Ninja fan in Germany is 31.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Goon, Staycation, Unique Gifts, with strongest over-indexing on Goon (43.23× the country average). Demographically, the Ninja audience skews balanced with an average age of 31.6, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Ninja fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 31.6 |
| Estimated audience size | 873,430 |
Audience persona
The typical Ninja fan in Germany is balanced, around 31.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Goon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 266,207 | 1.39× |
| Bayern | 127,304 | 0.91× |
| Niedersachsen | 112,846 | 1.33× |
| Baden-Württemberg | 105,477 | 0.89× |
| Hessen | 71,604 | 1.08× |
| Rheinland-Pfalz | 51,120 | 1.17× |
| Schleswig-Holstein | 34,505 | 1.1× |
| Sachsen | 32,681 | 0.76× |
| Berlin | 30,767 | 0.79× |
| Brandenburg | 25,574 | 0.94× |
| Sachsen-Anhalt | 21,489 | 0.95× |
| Thüringen | 19,207 | 0.86× |
| Hamburg | 18,402 | 0.93× |
| Mecklenburg-Vorpommern | 13,690 | 0.82× |
| Saarland | 13,609 | 1.27× |
| Bremen | 6,061 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goon | 43.23× | Movies & TV |
| Staycation | 14.64× | Home & Garden |
| Unique Gifts | 1.86× | Shopping |
| Birthday Gifts | 1.84× | Kids & Family |
| Loincloth | 3.12× | Fashion & Accessoires |
| Progressive rock | 1.63× | Music & Radio |
| 3D printing | 1.84× | Technology & Electronics |
| Medieval fantasy | 8.45× | Literature |
| Brian from Family Guy | 12.36× | Movies & TV |
| Gran Torino | 2.62× | Movies & TV |
| Jason Clarke (actor) | 2.5× | Movies & TV |
| Goop | 3.79× | Internet & Social Media |
| Footloose (1984 film) | 2.52× | Movies & TV |
| Viator | 2.88× | Travel & Leisure |
| Scratching post | 2.65× | Pets & Animals |
| N'Golo Kanté | 2.46× | Sports |
| Captain Fantastic (film) | 4.01× | Movies & TV |
| The Journey (1959 film) | 5.94× | Movies & TV |
| Information sensitivity | 2.13× | Technology & Electronics |
| Carrie (novel) | 2.29× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.39 |
| Extroversion | THRILL | 1.27 |
| Patriotism | CONSERVATISM | 1.21 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Social Media Usage | JOY | 1.17 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.0% |
| Japan | 9.2% |
| Brazil | 5.3% |
See Ninja audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ninja have in Germany?
Ninja has an estimated audience of 873,430 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ninja fans?
47.2% of Ninja fans are female, 52.8% are male, with an average age of 31.6 years.
Which brands do Ninja fans like most?
Ninja fans show strongest brand affinity for Goon (43.23×), Staycation (14.64×), and Unique Gifts (1.86×) over the country average.
Where do Ninja fans live in Germany?
Ninja fans in Germany are most concentrated in Nordrhein-Westfalen (reach 266,207), Bayern (reach 127,304), and Niedersachsen (reach 112,846). These three regions account for the largest share of the active audience.
What other brands do Ninja fans also like?
Beyond Ninja itself, the audience over-indexes on Staycation (14.64×), Unique Gifts (1.86×), Birthday Gifts (1.84×), and Loincloth (3.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ninja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.