Rascasse Audience Intelligence

Ninja Audience in United States

A data profile of the people who buy, follow and care about Ninja in United States — modelled from more than twelve digital signal sources. Ninja has an estimated audience of 13,049,778 people in United States.

#1813among Topic in United States#187in Movies & TV

The average Ninja fan in United States is 34.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anime and manga fandom, Superman, Steam, with strongest over-indexing on Anime and manga fandom (4.05× the country average).

Demographically, the Ninja audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ninja fan in United States is more male, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Anime and manga fandom.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ninja profile in United States.

Audience size
13M
in United States
Gender
43.5%♀
56.5% male
Age
34.0
average years
Country rank
#2729
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ninja fans

43.5% are female, 56.5% are male, average age 34.0.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Ninja audience in United States
MetricValue
Female43.5%
Male56.5%
Average age34.0
Estimated audience size13,049,778
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Ninja audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3916%
40-4915%
50+12%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Ninja audience comes from United States.

Worldwide audience distribution share by country for Ninja
CountryShare
United States32.0%
Japan9.2%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ninja audience in United States is strongest.

Fig. 05

Top regions by affinity

Ninja fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~300K1.46×
02Louisiana~200K1.33×
03Arkansas~100K1.27×
04Nebraska~80K1.26×
05Oklahoma~200K1.22×
06North Carolina~500K1.16×
07South Dakota~30K1.16×
08North Dakota~30K1.16×
09Kansas~100K1.15×
10Texas~1.5M1.12×
11Wisconsin~200K1.11×
12Florida~1M1.08×
13Virginia~300K1.08×
14Georgia~400K1.06×
15Tennessee~300K1.06×
16Missouri~200K1.06×
17Pennsylvania~500K1.05×
18Ohio~400K1.05×
19Indiana~200K1.04×
20Kentucky~200K1.04×
21Mississippi~100K1.04×
22Utah~100K1.03×
23South Carolina~200K1.02×
24West Virginia~60K1.02×
25Iowa~100K1.00×
26California~1.5M0.99×
27Wyoming~20K0.99×
28New Jersey~300K0.98×
29New York~700K0.97×
30Illinois~400K0.97×
31Maryland~200K0.96×
32Nevada~100K0.96×
33Michigan~300K0.95×
34Arizona~300K0.94×
35Idaho~60K0.94×
36Connecticut~100K0.92×
37Massachusetts~200K0.90×
38New Mexico~60K0.89×
39New Hampshire~50K0.89×
40Montana~30K0.89×
41Delaware~30K0.87×
42Alaska~20K0.86×
43Minnesota~200K0.85×
44Maine~40K0.85×
45Rhode Island~40K0.85×
46Colorado~200K0.84×
47Oregon~100K0.83×
48Washington~200K0.82×
49Hawaii~40K0.76×
50Washington, District of Columbia~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Ninja, United States
0.63×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ninja audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ninja audience
#·InterestCategoryAffinity×
01Brittany SnowMovies & TV4.39×
02Anime and manga fandomLiterature4.05×
03Electronic sportsSports4.00×
04SteamGames3.69×
05Emma StoneMovies & TV3.32×
06Micro CenterShopping3.07×
07League of LegendsGames2.89×
08Gaming computerTechnology & Electronics2.67×
09PokémonGames2.62×
10XboxGames2.43×
11FortniteGames2.40×
12Anime conventionLiterature2.25×
13Real propertyHome & Garden2.02×
14Electric guitarMusic & Radio1.84×
15BeetlejuiceMovies & TV1.73×
16Bass guitarMusic & Radio1.63×
17SupermanMovies & TV1.56×
18Mobile gameGames1.53×
19ComicsLiterature1.52×
20Musical instrumentMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ninja audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ninja audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.31×
PatriotismCONSERVATISM1.16×
IndulgenceJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ninja audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.84×
Family OrientationCONSERVATISM0.85×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ninja have in United States?

Ninja has an estimated audience of 13,049,778 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ninja fans?

43.5% of Ninja fans are female, 56.5% are male, with an average age of 34.0 years.

03

Which brands do Ninja fans like most?

Ninja fans show strongest brand affinity for Anime and manga fandom (4.05×), Superman (1.56×), and Steam (3.69×) over the country average.

04

Where do Ninja fans live in United States?

Ninja fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Ninja fans also like?

Beyond Ninja itself, the audience over-indexes on Superman (1.56×), Steam (3.69×), Brittany Snow (4.39×), and Pokémon (2.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Ninja audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ninja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →