Ninja Audience in United States

Ninja has an estimated audience of 13,049,778 people in United States. 43.5% are female, 56.5% are male, average age 34.0. Top regions: Texas, California, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Ninja fan in United States is 34.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Ninja audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Ninja fans

Demographic split for Ninja audience in United States
MetricValue
Female43.5%
Male56.5%
Average age34.0
Estimated audience size13,049,778

Audience persona

The typical Ninja fan in United States is more male, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Ninja in United States
RegionReachAffinity
Texas1,325,2041.18×
California1,314,4820.92×
Florida1,028,2991.16×
New York745,7481.02×
North Carolina466,7031.19×
Illinois460,6741.06×
Pennsylvania455,3381.04×
Georgia454,4071.13×
Ohio439,5881.09×
Michigan377,6401.11×
New Jersey346,6651.04×
Virginia344,3181.08×
Tennessee278,0391.06×
Alabama275,2421.51×
Indiana259,0591.09×
Arizona251,6290.94×
Massachusetts245,8400.96×
Wisconsin239,2051.22×
Washington235,7050.9×
Maryland229,7161.02×
Missouri221,0281.05×
South Carolina193,5810.99×
Louisiana192,0551.14×
Oklahoma191,7671.32×
Colorado181,9260.88×
Minnesota161,9040.87×
Kentucky157,6940.96×
Arkansas135,7951.26×
Oregon131,0290.88×
Nevada128,4351.02×
Connecticut124,6220.95×
Utah122,2131.05×
Kansas118,8071.16×
Mississippi114,7891.07×
Iowa110,6531.03×
Nebraska79,4071.21×
West Virginia59,0020.97×
New Mexico54,7470.84×
Idaho53,9900.82×
New Hampshire45,2830.88×
Hawaii41,3890.74×
Maine37,6570.81×
Rhode Island33,1440.8×
Delaware30,9660.86×
Washington, District of Columbia28,5750.73×
Montana28,2280.78×
North Dakota28,0651.05×
South Dakota27,7160.92×
Alaska20,4210.73×
Wyoming16,0210.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ninja audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Anime and manga fandom6.31×Literature
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ninja audience
TraitClusterScore
Early Adopter MentalityPOWER1.32
LGBTQ+ IdentityOPEN1.27
Luxury OrientationPREMIUM1.14
ExtroversionTHRILL1.11
Risk AppetiteTHRILL1.11
Pet OwnershipJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Ninja
CountryShare
United States32.0%
Japan9.2%
Brazil5.3%

See Ninja audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Ninja have in United States?

Ninja has an estimated audience of 13,049,778 people in United States, concentrated in Texas and California.

What is the gender split and age of Ninja fans?

43.5% of Ninja fans are female, 56.5% are male, with an average age of 34.0 years.

Which brands do Ninja fans like most?

Ninja fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Ninja fans live in United States?

Ninja fans in United States are most concentrated in Texas (reach 1,325,204), California (reach 1,314,482), and Florida (reach 1,028,299). These three regions account for the largest share of the active audience.

What other brands do Ninja fans also like?

Beyond Ninja itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ninja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.