Onyx Audience in Germany
Onyx has an estimated audience of 281,862 people in Germany. 44.5% are female, 55.5% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gordon Ramsey, Tagesschau, Western Union, Carpisa, Real property.
The average Onyx fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gordon Ramsey, Tagesschau, Western Union, with strongest over-indexing on Gordon Ramsey (20× the country average). Demographically, the Onyx audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Gemstone
Demographics of Onyx fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 42.1 |
| Estimated audience size | 281,862 |
Audience persona
The typical Onyx fan in Germany is more male, around 42.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Gordon Ramsey.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,300 | 1.04× |
| Bayern | 53,630 | 1.18× |
| Baden-Württemberg | 40,489 | 1.05× |
| Niedersachsen | 27,864 | 1.02× |
| Hessen | 25,492 | 1.19× |
| Sachsen | 16,677 | 1.21× |
| Berlin | 15,079 | 1.2× |
| Rheinland-Pfalz | 13,225 | 0.94× |
| Schleswig-Holstein | 9,816 | 0.97× |
| Brandenburg | 8,058 | 0.92× |
| Hamburg | 7,122 | 1.12× |
| Thüringen | 6,223 | 0.87× |
| Sachsen-Anhalt | 5,896 | 0.81× |
| Mecklenburg-Vorpommern | 4,146 | 0.77× |
| Saarland | 2,779 | 0.8× |
| Bremen | 2,217 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gordon Ramsey | 20× | Food & Beverages |
| Tagesschau | 2.35× | Movies & TV |
| Western Union | 4.8× | Business & Career |
| Carpisa | 63.15× | Fashion & Accessoires |
| Real property | 4.9× | Home & Garden |
| Oxygen (TV channel) | 20× | Movies & TV |
| Pets | 1.81× | Pets & Animals |
| Transfermarkt | 2.56× | Sports |
| Obi (store) | 1.86× | Shopping |
| Freeware | 2.25× | Technology & Electronics |
| Westdeutscher Rundfunk | 3.06× | Movies & TV |
| Food steamer | 20× | Home & Garden |
| Automobiles | 1.64× | Cars & Mobility |
| Alfons Schuhbeck | 4.65× | Food & Beverages |
| Celebrity Fashion | 20× | Fashion & Accessoires |
| Aral AG | 1.91× | Cars & Mobility |
| Tefal | 7.54× | Home & Garden |
| RTL Television | 2.35× | Movies & TV |
| REWE | 1.51× | Shopping |
| Bestseller | 2.58× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.47 |
| Indulgence | JOY | 1.47 |
| Price Sensitivity | PREMIUM | 1.24 |
| Family Orientation | CONSERVATISM | 1.23 |
| Pet Ownership | JOY | 1.2 |
| Quality Awareness | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Brazil | 6.7% |
| Italy | 6.1% |
See Onyx audiences in other countries
More Gemstone audiences in Germany
- Zircon (134,101)
- Larimar (105,067)
- Chalcedony (70,367)
- Rhodochrosite (14,091)
- Kyanite (3,364)
Frequently asked questions
How many fans does Onyx have in Germany?
Onyx has an estimated audience of 281,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Onyx fans?
44.5% of Onyx fans are female, 55.5% are male, with an average age of 42.1 years.
Which brands do Onyx fans like most?
Onyx fans show strongest brand affinity for Gordon Ramsey (20×), Tagesschau (2.35×), and Western Union (4.8×) over the country average.
Where do Onyx fans live in Germany?
Onyx fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,300), Bayern (reach 53,630), and Baden-Württemberg (reach 40,489). These three regions account for the largest share of the active audience.
What other brands do Onyx fans also like?
Beyond Onyx itself, the audience over-indexes on Tagesschau (2.35×), Western Union (4.8×), Carpisa (63.15×), and Real property (4.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Onyx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.