Onyx Audience in Germany
Onyx has an estimated audience of 281,862 people in Germany. 44.5% are female, 55.5% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Progressive rock, Keeper (password manager), Samanyolu Haber, Zamalek SC.
The average Onyx fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Progressive rock, Keeper (password manager), with strongest over-indexing on Unique Gifts (1.62× the country average). Demographically, the Onyx audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic · Subtype: Gemstone
Demographics of Onyx fans
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 42.1 |
| Estimated audience size | 281,862 |
Audience persona
The typical Onyx fan in Germany is more male, around 42.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,300 | 1.04× |
| Bayern | 53,630 | 1.18× |
| Baden-Württemberg | 40,489 | 1.05× |
| Niedersachsen | 27,864 | 1.02× |
| Hessen | 25,492 | 1.19× |
| Sachsen | 16,677 | 1.21× |
| Berlin | 15,079 | 1.2× |
| Rheinland-Pfalz | 13,225 | 0.94× |
| Schleswig-Holstein | 9,816 | 0.97× |
| Brandenburg | 8,058 | 0.92× |
| Hamburg | 7,122 | 1.12× |
| Thüringen | 6,223 | 0.87× |
| Sachsen-Anhalt | 5,896 | 0.81× |
| Mecklenburg-Vorpommern | 4,146 | 0.77× |
| Saarland | 2,779 | 0.8× |
| Bremen | 2,217 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.62× | Shopping |
| Progressive rock | 1.59× | Music & Radio |
| Keeper (password manager) | 4.09× | Technology & Electronics |
| Samanyolu Haber | 2.66× | Movies & TV |
| Zamalek SC | 3.54× | Sports |
| Corfu (regional unit) | 1.68× | Travel & Leisure |
| Heavy Duty Trucking magazine | 63.15× | Cars & Mobility |
| Emperor Entertainment Group | 1.67× | Business & Career |
| Eden Lake | 2.17× | Movies & TV |
| Kazuo Ishiguro | 5.44× | Literature |
| Coworking | 1.78× | Business & Career |
| Vijesti.ba | 1.86× | News |
| Eaubonne | 20× | Travel & Leisure |
| The Hunt (2012 film) | 1.89× | Movies & TV |
| Fatteh | 4.35× | Food & Beverages |
| Jacob Tremblay | 1.91× | Movies & TV |
| Figure painting (hobby) | 1.6× | Arts & Culture |
| Eschwege | 4.05× | Travel & Leisure |
| Chalkidiki | 1.58× | Travel & Leisure |
| The Name of the Rose | 2.78× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.47 |
| Indulgence | JOY | 1.47 |
| Price Sensitivity | PREMIUM | 1.24 |
| Family Orientation | CONSERVATISM | 1.23 |
| Pet Ownership | JOY | 1.2 |
| Quality Awareness | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| Brazil | 6.7% |
| Italy | 6.1% |
See Onyx audiences in other countries
More Gemstone audiences in Germany
- Zircon (134,101)
- Larimar (105,067)
- Chalcedony (70,367)
- Rhodochrosite (14,091)
- Kyanite (3,364)
Frequently asked questions
How many fans does Onyx have in Germany?
Onyx has an estimated audience of 281,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Onyx fans?
44.5% of Onyx fans are female, 55.5% are male, with an average age of 42.1 years.
Which brands do Onyx fans like most?
Onyx fans show strongest brand affinity for Unique Gifts (1.62×), Progressive rock (1.59×), and Keeper (password manager) (4.09×) over the country average.
Where do Onyx fans live in Germany?
Onyx fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,300), Bayern (reach 53,630), and Baden-Württemberg (reach 40,489). These three regions account for the largest share of the active audience.
What other brands do Onyx fans also like?
Beyond Onyx itself, the audience over-indexes on Progressive rock (1.59×), Keeper (password manager) (4.09×), Samanyolu Haber (2.66×), and Zamalek SC (3.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Onyx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.