Onyx Audience in United States

Onyx logo

Onyx has an estimated audience of 1,417,405 people in United States. 59.2% are female, 40.8% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Lulu 黃路梓茵, Israel.

The average Onyx fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Onyx audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Gemstone

Demographics of Onyx fans

Demographic split for Onyx audience in United States
MetricValue
Female59.2%
Male40.8%
Average age37.1
Estimated audience size1,417,405

Audience persona

The typical Onyx fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Onyx in United States
RegionReachAffinity
California178,1321.14×
Texas123,7551.02×
Florida83,5960.87×
New York77,1930.97×
Illinois53,5251.13×
Georgia50,2281.15×
North Carolina45,9541.08×
Ohio38,5630.88×
Pennsylvania37,7840.79×
Michigan35,5200.96×
New Jersey32,6600.91×
Washington32,0231.13×
Virginia30,4020.88×
Arkansas29,2562.51×
Massachusetts24,7540.89×
Tennessee24,7400.87×
Arizona24,1440.83×
Missouri22,9621.01×
Indiana22,5990.87×
Colorado22,0490.99×
Maryland20,2280.83×
Minnesota19,4250.96×
South Carolina17,5670.82×
Wisconsin17,5290.82×
Oklahoma17,3861.1×
Kansas16,3701.47×
Oregon16,3421.01×
Alabama15,9190.8×
Louisiana14,7700.81×
Utah14,2921.13×
Kentucky13,9540.79×
Nebraska13,9121.96×
Nevada12,2540.89×
Connecticut11,2420.79×
Iowa11,1810.96×
Mississippi9,2870.8×
Idaho8,1311.14×
West Virginia7,6111.15×
New Mexico7,5701.06×
Hawaii6,0841×
Montana5,2461.33×
New Hampshire4,1830.75×
Maine4,1070.81×
Washington, District of Columbia3,9440.93×
South Dakota3,2641×
North Dakota3,2251.11×
Rhode Island3,1270.69×
Alaska2,6090.86×
Delaware2,4860.64×
Wyoming1,9720.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Onyx audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Lulu 黃路梓茵3.62×Movies & TV
Israel2.43×Travel & Leisure
The Historian16.48×Literature
Goose (band)5.48×Pets & Animals
Ken Burns5.48×Movies & TV
Eurail16.57×Cars & Mobility
Throne of Glass5.48×Literature
Birthday Gifts2.19×Kids & Family
Vocal harmony3.07×Music & Radio
Governor of Michigan4.59×Politics & Society
Parral, Chihuahua9.05×Travel & Leisure
Wikia2.04×Internet & Social Media
Karbala5.48×Travel & Leisure
Grinch2.32×Movies & TV
Keith Stanfield3.39×Movies & TV
Jesse Plemons1.78×Movies & TV
Home staging2.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Onyx audience
TraitClusterScore
Design AffinityPREMIUM1.55
IndulgenceJOY1.51
Family OrientationCONSERVATISM1.45
Luxury OrientationPREMIUM1.4
SustainabilityBALANCE1.38
Early Adopter MentalityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for Onyx
CountryShare
United States26.9%
Brazil6.7%
Italy6.1%

See Onyx audiences in other countries

More Gemstone audiences in United States

Frequently asked questions

How many fans does Onyx have in United States?

Onyx has an estimated audience of 1,417,405 people in United States, concentrated in California and Texas.

What is the gender split and age of Onyx fans?

59.2% of Onyx fans are female, 40.8% are male, with an average age of 37.1 years.

Which brands do Onyx fans like most?

Onyx fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Onyx fans live in United States?

Onyx fans in United States are most concentrated in California (reach 178,132), Texas (reach 123,755), and Florida (reach 83,596). These three regions account for the largest share of the active audience.

What other brands do Onyx fans also like?

Beyond Onyx itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Lulu 黃路梓茵 (3.62×), and Israel (2.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Onyx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.