Rascasse Audience Intelligence

Onyx Audience in United States

A data profile of the people who buy, follow and care about Onyx in United States — modelled from more than twelve digital signal sources. Onyx has an estimated audience of 1,417,405 people in United States.

#1among Gemstone in United States#7492among Topic in United States#805in Fashion & Accessoires

The average Onyx fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include New York Post, Kelly Osbourne, Advance Auto Parts, with strongest over-indexing on New York Post (5.48× the country average).

Demographically, the Onyx audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Onyx fan in United States is more female, around 37.1 years old, with strong Indulgence tendencies and a notable affinity for New York Post.

Category: Fashion & Accessoires · Type: Topic · Subtype: Gemstone

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Onyx profile in United States.

Audience size
1.4M
in United States
Gender
59.2%♀
40.8% male
Age
37.1
average years
Country rank
#18520
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Onyx fans

59.2% are female, 40.8% are male, average age 37.1.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Onyx audience in United States
MetricValue
Female59.2%
Male40.8%
Average age37.1
Estimated audience size1,417,405
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Onyx audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Onyx audience comes from United States.

Worldwide audience distribution share by country for Onyx
CountryShare
United States26.8%
Brazil6.7%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Onyx audience in United States is strongest.

Fig. 05

Top regions by affinity

Onyx fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~30K2.69×
02Nebraska~10K1.87×
03Kansas~20K1.43×
04Montana~5K1.24×
05Illinois~60K1.20×
06New Mexico~8K1.13×
07North Dakota~3K1.13×
08Georgia~50K1.12×
09Idaho~8K1.11×
10Oklahoma~20K1.10×
11Utah~10K1.10×
12West Virginia~7K1.10×
13California~200K1.07×
14Mississippi~10K1.07×
15South Dakota~3K1.05×
16Missouri~20K1.03×
17Washington~30K1.01×
18North Carolina~40K1.00×
19Texas~100K0.99×
20Oregon~20K0.98×
21Alaska~3K0.95×
22New York~70K0.94×
23Iowa~10K0.94×
24Hawaii~6K0.94×
25Minnesota~20K0.92×
26Arizona~30K0.91×
27Colorado~20K0.91×
28Washington, District of Columbia~4K0.91×
29Michigan~30K0.90×
30Virginia~30K0.88×
31Indiana~20K0.88×
32Alabama~20K0.88×
33Ohio~40K0.87×
34Louisiana~20K0.87×
35Florida~80K0.85×
36Tennessee~20K0.85×
37Wisconsin~20K0.85×
38Vermont~2K0.85×
39Massachusetts~20K0.83×
40Maryland~20K0.83×
41Kentucky~10K0.83×
42New Jersey~30K0.82×
43Nevada~10K0.82×
44Pennsylvania~40K0.81×
45South Carolina~20K0.81×
46Maine~4K0.81×
47Connecticut~10K0.76×
48New Hampshire~4K0.76×
49Rhode Island~3K0.76×
50Delaware~3K0.74×
Fig. 06

Affinity by region

Affinity by region — Onyx, United States
0.74×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Onyx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Onyx audience
#·InterestCategoryAffinity×
01New York PostNews5.48×
02Kelly OsbourneMusic & Radio5.48×
03FedEx OfficeBusiness & Career5.48×
04BevMo!Shopping5.48×
05Naked WinesFood & Beverages5.48×
06Advance Auto PartsCars & Mobility3.35×
07Family carCars & Mobility3.35×
08FedExBusiness & Career2.39×
09Ace HardwareHome & Garden2.25×
10Sustainable energyHome & Garden2.21×
11Solar energyHome & Garden2.18×
12Renewable energyBusiness & Career2.14×
13Real propertyHome & Garden1.94×
14SubwayFood & Beverages1.84×
15Pizza HutFood & Beverages1.79×
16Discount storesShopping1.77×
17InnovationBusiness & Career1.74×
18IKEAHome & Garden1.68×
19Domino's PizzaFood & Beverages1.66×
20Mortgage loansBusiness & Career1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Onyx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Onyx audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.84×
Family OrientationCONSERVATISM1.62×
Convenience OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Onyx audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
CreativityOPEN0.89×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Onyx have in United States?

Onyx has an estimated audience of 1,417,405 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Onyx fans?

59.2% of Onyx fans are female, 40.8% are male, with an average age of 37.1 years.

03

Which brands do Onyx fans like most?

Onyx fans show strongest brand affinity for New York Post (5.48×), Kelly Osbourne (5.48×), and Advance Auto Parts (3.35×) over the country average.

04

Where do Onyx fans live in United States?

Onyx fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Onyx fans also like?

Beyond Onyx itself, the audience over-indexes on Kelly Osbourne (5.48×), Advance Auto Parts (3.35×), FedEx Office (5.48×), and FedEx (2.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Onyx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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