Passauer Neue Presse Audience in Germany
Passauer Neue Presse has an estimated audience of 1,479,147 people in Germany. 59.0% are female, 41.0% are male, average age 40.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Obi (store), Thomas Gottschalk, SSV Jahn Regensburg, Thermomix, BUNTE.de.
The average Passauer Neue Presse fan in Germany is 40.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Obi (store), Thomas Gottschalk, SSV Jahn Regensburg, with strongest over-indexing on Obi (store) (1.79× the country average). Demographically, the Passauer Neue Presse audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Passauer Neue Presse fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 40.5 |
| Estimated audience size | 1,479,147 |
Audience persona
The typical Passauer Neue Presse fan in Germany is more female, around 40.5 years old, with strong Tradition tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,109,360 | 14.45× |
| Nordrhein-Westfalen | 36,641 | 0.11× |
| Baden-Württemberg | 31,492 | 0.16× |
| Hessen | 21,553 | 0.19× |
| Niedersachsen | 13,704 | 0.1× |
| Berlin | 10,316 | 0.16× |
| Rheinland-Pfalz | 7,913 | 0.11× |
| Sachsen | 7,635 | 0.11× |
| Schleswig-Holstein | 4,026 | 0.08× |
| Hamburg | 3,959 | 0.12× |
| Brandenburg | 3,179 | 0.07× |
| Sachsen-Anhalt | 3,088 | 0.08× |
| Thüringen | 2,979 | 0.08× |
| Mecklenburg-Vorpommern | 2,462 | 0.09× |
| Saarland | 1,156 | 0.06× |
| Bremen | 626 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 1.79× | Shopping |
| Thomas Gottschalk | 2.85× | Movies & TV |
| SSV Jahn Regensburg | 5.18× | Sports |
| Thermomix | 2.14× | Home & Garden |
| BUNTE.de | 2.08× | Internet & Social Media |
| Arthritis awareness | 3.36× | Health |
| Cholesterol | 2.51× | Food & Beverages |
| Die Welt | 1.55× | News |
| Kastelruther Spatzen | 3.08× | Music & Radio |
| Felix Neureuther | 2.42× | Sports |
| Christian Social Union in Bavaria | 3.09× | Politics & Society |
| Reinhard Mey | 1.79× | Music & Radio |
| Andreas Gabalier | 1.97× | Music & Radio |
| Semino Rossi | 1.77× | Music & Radio |
| Dirndl | 2.68× | Fashion & Accessoires |
| Vorwerk (company) | 1.87× | Home & Garden |
| Tokio Hotel | 1.9× | Music & Radio |
| Servus TV | 3.33× | Movies & TV |
| Beer garden | 2.33× | Food & Beverages |
| Magnesium | 2.19× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 0.98 |
| Patriotism | CONSERVATISM | 0.94 |
| Family Orientation | CONSERVATISM | 0.88 |
| Need for Security | CONSERVATISM | 0.82 |
| DIY Mentality | THRILL | 0.79 |
| Price Sensitivity | PREMIUM | 0.77 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 58.2% |
| Peru | 9.2% |
| South Africa | 6.7% |
See Passauer Neue Presse audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Passauer Neue Presse have in Germany?
Passauer Neue Presse has an estimated audience of 1,479,147 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Passauer Neue Presse fans?
59.0% of Passauer Neue Presse fans are female, 41.0% are male, with an average age of 40.5 years.
Which brands do Passauer Neue Presse fans like most?
Passauer Neue Presse fans show strongest brand affinity for Obi (store) (1.79×), Thomas Gottschalk (2.85×), and SSV Jahn Regensburg (5.18×) over the country average.
Where do Passauer Neue Presse fans live in Germany?
Passauer Neue Presse fans in Germany are most concentrated in Bayern (reach 1,109,360), Nordrhein-Westfalen (reach 36,641), and Baden-Württemberg (reach 31,492). These three regions account for the largest share of the active audience.
What other brands do Passauer Neue Presse fans also like?
Beyond Passauer Neue Presse itself, the audience over-indexes on Thomas Gottschalk (2.85×), SSV Jahn Regensburg (5.18×), Thermomix (2.14×), and BUNTE.de (2.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Passauer Neue Presse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.