Play4 Audience in Germany
A data profile of the people who buy, follow and care about Play4 in Germany — modelled from more than twelve digital signal sources. Play4 has an estimated audience of 596,575 people in Germany.
The average Play4 fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Transfermarkt, Nature, Tagesschau, with strongest over-indexing on Transfermarkt (3.07× the country average).
Demographically, the Play4 audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Play4 fan in Germany is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Transfermarkt.
At a glance
The key figures that characterise the Play4 profile in Germany.
Search interest · 12-month trend
Audience demographics of Play4
48.3% are female, 51.7% are male, average age 38.3.
Gender split
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 38.3 |
| Estimated audience size | 596,575 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Play4 audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 13.9% |
| United States | 13.8% |
| Belgium | 6.7% |
Geography
Where the Play4 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.20× | |
| 02 | Sachsen-Anhalt | ~20K | 1.18× | |
| 03 | Mecklenburg-Vorpommern | ~10K | 1.10× | |
| 04 | Niedersachsen | ~70K | 1.08× | |
| 05 | Sachsen | ~30K | 1.06× | |
| 06 | Bremen | ~6K | 1.04× | |
| 07 | Thüringen | ~20K | 1.03× | |
| 08 | Brandenburg | ~20K | 1.02× | |
| 09 | Rheinland-Pfalz | ~30K | 0.99× | |
| 10 | Hessen | ~50K | 0.97× | |
| 11 | Saarland | ~7K | 0.97× | |
| 12 | Schleswig-Holstein | ~20K | 0.93× | |
| 13 | Hamburg | ~10K | 0.90× | |
| 14 | Berlin | ~20K | 0.88× | |
| 15 | Baden-Württemberg | ~70K | 0.84× | |
| 16 | Bayern | ~80K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Play4 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James Franco | Movies & TV | 5.81× | ||
| 02 | Daniel Day-Lewis | Movies & TV | 5.66× | ||
| 03 | Ronaldinho | Sports | 5.61× | ||
| 04 | Transfermarkt | Sports | 3.07× | ||
| 05 | Country rap | Music & Radio | 2.83× | ||
| 06 | Nature | Home & Garden | 2.34× | ||
| 07 | Satire | Literature | 2.23× | ||
| 08 | Western Union | Business & Career | 2.06× | ||
| 09 | Thomas Müller | Sports | 2.01× | ||
| 10 | Vacations | Travel & Leisure | 1.99× | ||
| 11 | Kicker | Sports | 1.92× | ||
| 12 | Bayerischer Rundfunk | Movies & TV | 1.86× | ||
| 13 | Volunteering | Politics & Society | 1.84× | ||
| 14 | Sport Bild | Sports | 1.82× | ||
| 15 | Family | Kids & Family | 1.79× | ||
| 16 | Tagesschau | Movies & TV | 1.76× | ||
| 17 | Technology & Electronics | 1.64× | |||
| 18 | Netflix | Movies & TV | 1.64× | ||
| 19 | German language | Politics & Society | 1.58× | ||
| 20 | Tipico | Games | 1.53× |
Personality of the Play4 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.26× | |
| Need for Security | CONSERVATISM | 1.24× | |
| Spirituality | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Sports Activity | POWER | 0.81× | |
| Creativity | OPEN | 0.84× |
Frequently asked questions
How many fans does Play4 have in Germany?
Play4 has an estimated audience of 596,575 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Play4 fans?
48.3% of Play4 fans are female, 51.7% are male, with an average age of 38.3 years.
Which brands do Play4 fans like most?
Play4 fans show strongest brand affinity for Transfermarkt (3.07×), Nature (2.34×), and Tagesschau (1.76×) over the country average.
Where do Play4 fans live in Germany?
Play4 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Play4 fans also like?
Beyond Play4 itself, the audience over-indexes on Nature (2.34×), Tagesschau (1.76×), Family (1.79×), and Vacations (1.99×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Movies & TV audiences in Germany
- ZDF (12,850,462)
- Sport1 (Netherlands) (10,810,626)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
See Play4 audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Play4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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