Play4 Audience in Germany
Play4 has an estimated audience of 591,135 people in Germany. 45.7% are female, 54.3% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Snow White (Fables), Loincloth, KLIX (AM), Keeper (password manager).
The average Play4 fan in Germany is 36.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Snow White (Fables), Loincloth, with strongest over-indexing on Stradivarius (1.65× the country average). Demographically, the Play4 audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Play4 fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 36.9 |
| Estimated audience size | 591,135 |
Audience persona
The typical Play4 fan in Germany is balanced, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,200 | 1.25× |
| Bayern | 78,635 | 0.83× |
| Baden-Württemberg | 68,564 | 0.85× |
| Niedersachsen | 63,018 | 1.1× |
| Hessen | 44,887 | 1× |
| Sachsen | 30,839 | 1.06× |
| Rheinland-Pfalz | 29,063 | 0.98× |
| Berlin | 24,710 | 0.93× |
| Schleswig-Holstein | 19,485 | 0.92× |
| Brandenburg | 17,963 | 0.98× |
| Sachsen-Anhalt | 17,649 | 1.15× |
| Thüringen | 15,201 | 1.01× |
| Hamburg | 12,266 | 0.92× |
| Mecklenburg-Vorpommern | 12,035 | 1.07× |
| Saarland | 6,790 | 0.94× |
| Bremen | 5,172 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.65× | Shopping |
| Snow White (Fables) | 1.63× | Literature |
| Loincloth | 2.07× | Fashion & Accessoires |
| KLIX (AM) | 1.53× | Music & Radio |
| Keeper (password manager) | 2.55× | Technology & Electronics |
| Home Delivery | 1.61× | Food & Beverages |
| Emperor Entertainment Group | 1.64× | Business & Career |
| Timo Hildebrand | 4.02× | Sports |
| Humans (TV series) | 2.18× | Movies & TV |
| San Gil | 1.68× | Travel & Leisure |
| The Equalizer | 1.99× | Movies & TV |
| Jaguar F-Pace | 2.44× | Cars & Mobility |
| The Journey (1959 film) | 5.4× | Movies & TV |
| Esra Erol | 2.06× | Movies & TV |
| Phil Campbell (musician) | 1.9× | Music & Radio |
| Moroccan riad | 2.12× | Politics & Society |
| Jason Clarke (actor) | 1.68× | Movies & TV |
| Medieval fantasy | 3.91× | Literature |
| Preacher (comics) | 2.41× | Literature |
| Pantsuit | 2.28× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.11 |
| LGBTQ+ Identity | OPEN | 1.07 |
| Sports Activity | POWER | 1.06 |
| Early Adopter Mentality | POWER | 1.04 |
| Social Media Usage | JOY | 1.02 |
| DIY Mentality | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.8% |
| United States | 12.2% |
| Belgium | 7.7% |
See Play4 audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Play4 have in Germany?
Play4 has an estimated audience of 591,135 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Play4 fans?
45.7% of Play4 fans are female, 54.3% are male, with an average age of 36.9 years.
Which brands do Play4 fans like most?
Play4 fans show strongest brand affinity for Stradivarius (1.65×), Snow White (Fables) (1.63×), and Loincloth (2.07×) over the country average.
Where do Play4 fans live in Germany?
Play4 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,200), Bayern (reach 78,635), and Baden-Württemberg (reach 68,564). These three regions account for the largest share of the active audience.
What other brands do Play4 fans also like?
Beyond Play4 itself, the audience over-indexes on Snow White (Fables) (1.63×), Loincloth (2.07×), KLIX (AM) (1.53×), and Keeper (password manager) (2.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Play4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.