Rascasse Audience Intelligence

Play4 Audience in United States

A data profile of the people who buy, follow and care about Play4 in United States — modelled from more than twelve digital signal sources. Play4 has an estimated audience of 1,715,555 people in United States.

#168among TV Channel in United States#2581in Movies & TV

The average Play4 fan in United States is 38.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Google Maps, IKEA, Catherine Zeta-Jones, with strongest over-indexing on Google Maps (3.05× the country average).

Demographically, the Play4 audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Play4 fan in United States is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Play4 profile in United States.

Audience size
1.7M
in United States
Gender
60.3%♀
39.7% male
Age
38.8
average years
Country rank
#16045
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Play4

60.3% are female, 39.7% are male, average age 38.8.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Play4 audience in United States
MetricValue
Female60.3%
Male39.7%
Average age38.8
Estimated audience size1,715,555
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Play4 audience in United States
Age bracketShare%
16-1916%
20-2924%
30-3924%
40-4920%
50+16%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Play4 audience comes from United States.

Worldwide audience distribution share by country for Play4
CountryShare
Brazil13.9%
United States13.8%
Belgium6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Play4 audience in United States is strongest.

Fig. 05

Top regions by affinity

Play4 fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K2.55×
02Connecticut~40K2.44×
03Mississippi~20K1.63×
04Delaware~8K1.62×
05Alabama~40K1.50×
06Louisiana~30K1.39×
07Arkansas~20K1.34×
08West Virginia~10K1.28×
09Kentucky~30K1.27×
10Georgia~70K1.22×
11Oklahoma~20K1.20×
12Tennessee~40K1.16×
13Indiana~40K1.11×
14South Carolina~30K1.11×
15Missouri~30K1.08×
16Ohio~60K1.06×
17Texas~200K1.04×
18North Carolina~50K1.04×
19Kansas~10K1.02×
20Michigan~40K0.97×
21Pennsylvania~60K0.96×
22Arizona~30K0.96×
23New Mexico~8K0.96×
24Maryland~30K0.94×
25Illinois~50K0.89×
26Rhode Island~5K0.89×
27Nebraska~8K0.88×
28Iowa~10K0.87×
29Virginia~40K0.86×
30Idaho~7K0.83×
31New York~80K0.82×
32Nevada~10K0.82×
33Maine~5K0.81×
34South Dakota~3K0.80×
35Wisconsin~20K0.79×
36Alaska~3K0.79×
37North Dakota~3K0.79×
38New Jersey~30K0.78×
39Oregon~20K0.78×
40Montana~4K0.77×
41Colorado~20K0.76×
42Massachusetts~30K0.74×
43Utah~10K0.74×
44Vermont~2K0.72×
45California~100K0.71×
46Minnesota~20K0.70×
47New Hampshire~5K0.70×
48Washington~20K0.66×
49Washington, District of Columbia~3K0.64×
50Hawaii~4K0.48×
Fig. 06

Affinity by region

Affinity by region — Play4, United States
0.48×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Play4 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Play4 audience
#·InterestCategoryAffinity×
01Sharon OsbourneMovies & TV3.81×
02Catherine Zeta-JonesMovies & TV3.79×
03Kiernan ShipkaMovies & TV3.75×
04Michael DouglasMovies & TV3.09×
05Google MapsInternet & Social Media3.05×
06Hilary DuffMovies & TV3.05×
07Non-alcoholic beverageFood & Beverages2.47×
08Web serverTechnology & Electronics2.01×
09RokuMovies & TV1.97×
10AMC (TV channel)Movies & TV1.84×
11InnovationBusiness & Career1.65×
12Bath and BodyworksShopping1.64×
13Rail transportTravel & Leisure1.62×
14Virtual realityTechnology & Electronics1.59×
15OtakuLiterature1.59×
16Public transportCars & Mobility1.56×
17Nail artBeauty & Wellness1.56×
18LegoKids & Family1.55×
19IKEAHome & Garden1.54×
20True DetectiveMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Play4 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Play4 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.24×
SpiritualityBALANCE1.20×
Early Adopter MentalityPOWER1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Play4 audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.86×
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Play4 have in United States?

Play4 has an estimated audience of 1,715,555 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Play4 fans?

60.3% of Play4 fans are female, 39.7% are male, with an average age of 38.8 years.

03

Which brands do Play4 fans like most?

Play4 fans show strongest brand affinity for Google Maps (3.05×), IKEA (1.54×), and Catherine Zeta-Jones (3.79×) over the country average.

04

Where do Play4 fans live in United States?

Play4 fans in United States are most concentrated in Florida (reach ~300K), Texas (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Play4 fans also like?

Beyond Play4 itself, the audience over-indexes on IKEA (1.54×), Catherine Zeta-Jones (3.79×), Non-alcoholic beverage (2.47×), and Sharon Osbourne (3.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Play4 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Play4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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