Play4 Audience in United States

Play4 logo

Play4 has an estimated audience of 1,480,603 people in United States. 54.0% are female, 46.0% are male, average age 37.7. Top regions: Florida, Texas, California. Top brand affinities: Finnair, Google Maps, AccuWeather, Capital One, Indeed.com.

The average Play4 fan in United States is 37.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Finnair, Google Maps, AccuWeather, with strongest over-indexing on Finnair (337.78× the country average). Demographically, the Play4 audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Play4 fans

Demographic split for Play4 audience in United States
MetricValue
Female54.0%
Male46.0%
Average age37.7
Estimated audience size1,480,603

Audience persona

The typical Play4 fan in United States is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Play4 in United States
RegionReachAffinity
Florida237,4652.37×
Texas137,5111.08×
California118,0300.72×
New York70,5190.85×
Georgia61,2261.34×
Ohio51,7611.13×
Pennsylvania50,4391.01×
North Carolina48,2381.08×
Illinois46,7010.95×
Michigan39,7411.03×
Tennessee36,0911.22×
Alabama34,0601.65×
Virginia32,5200.9×
Arizona31,7001.05×
Indiana31,4711.16×
New Jersey30,4240.81×
Louisiana27,1321.42×
Missouri26,5101.11×
South Carolina26,1601.17×
Connecticut26,0831.76×
Maryland24,2330.95×
Kentucky24,0711.3×
Massachusetts21,8640.75×
Oklahoma20,7241.26×
Mississippi20,2001.66×
Washington19,9810.67×
Colorado18,4370.79×
Wisconsin17,8860.8×
Arkansas16,4951.35×
Minnesota15,1080.71×
Oregon13,4520.79×
Kansas11,8481.02×
Nevada11,7520.82×
Iowa10,6870.88×
Utah9,6520.73×
West Virginia8,4621.23×
New Mexico6,7140.9×
Nebraska6,3770.86×
Delaware6,2631.53×
Idaho5,9550.8×
Rhode Island4,1220.87×
Maine4,0420.76×
New Hampshire3,8080.65×
Montana2,9400.72×
Washington, District of Columbia2,7240.61×
South Dakota2,4140.71×
Hawaii2,3870.37×
Alaska2,3190.73×
North Dakota2,1210.7×
Vermont1,5200.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Play4 audience
BrandAffinityCategory
Finnair337.78×Travel & Leisure
Google Maps9.98×Internet & Social Media
AccuWeather13.77×Home & Garden
Capital One8.43×Business & Career
Indeed.com8.51×Business & Career
StubHub13.76×Travel & Leisure
Enterprise Rent-A-Car8.35×Cars & Mobility
Beetlejuice6.66×Movies & TV
CarGurus7.61×Cars & Mobility
Diane Keaton7.67×Movies & TV
Circle K8.54×Shopping
Google News6.94×News
Aaron Rodgers7.51×Sports
OpenTable14.05×Food & Beverages
DeviantArt8.04×Internet & Social Media
Robert Pattinson13.57×Movies & TV
Khan Academy9.35×Business & Career
Idris Elba14.79×Movies & TV
Bruce Willis7.97×Movies & TV
Liam Neeson10.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Play4 audience
TraitClusterScore
ExtroversionTHRILL1.18
Risk AppetiteTHRILL1.14
Social Media UsageJOY1.12
Luxury OrientationPREMIUM1.11
Early Adopter MentalityPOWER1.1
LGBTQ+ IdentityOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Play4
CountryShare
Brazil15.8%
United States12.2%
Belgium7.7%

See Play4 audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Play4 have in United States?

Play4 has an estimated audience of 1,480,603 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Play4 fans?

54.0% of Play4 fans are female, 46.0% are male, with an average age of 37.7 years.

Which brands do Play4 fans like most?

Play4 fans show strongest brand affinity for Finnair (337.78×), Google Maps (9.98×), and AccuWeather (13.77×) over the country average.

Where do Play4 fans live in United States?

Play4 fans in United States are most concentrated in Florida (reach 237,465), Texas (reach 137,511), and California (reach 118,030). These three regions account for the largest share of the active audience.

What other brands do Play4 fans also like?

Beyond Play4 itself, the audience over-indexes on Google Maps (9.98×), AccuWeather (13.77×), Capital One (8.43×), and Indeed.com (8.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Play4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.