Porsche Design Group Audience in Germany
Porsche Design Group has an estimated audience of 228,401 people in Germany. 23.8% are female, 76.2% are male, average age 44.3. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Wetter.com, Zell am See, AutoScout24, Porsche 911, Porsche 991.
The average Porsche Design Group fan in Germany is 44.3 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Wetter.com, Zell am See, AutoScout24, with strongest over-indexing on Wetter.com (6.55× the country average). Demographically, the Porsche Design Group audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Porsche Design Group fans
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 44.3 |
| Estimated audience size | 228,401 |
Audience persona
The typical Porsche Design Group fan in Germany is more male, around 44.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Wetter.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 60,313 | 1.94× |
| Nordrhein-Westfalen | 55,814 | 1.12× |
| Bayern | 43,371 | 1.18× |
| Hessen | 27,879 | 1.6× |
| Niedersachsen | 17,458 | 0.79× |
| Berlin | 15,815 | 1.55× |
| Rheinland-Pfalz | 10,432 | 0.91× |
| Sachsen | 8,071 | 0.72× |
| Hamburg | 7,294 | 1.41× |
| Schleswig-Holstein | 6,954 | 0.85× |
| Brandenburg | 5,772 | 0.81× |
| Thüringen | 4,252 | 0.73× |
| Sachsen-Anhalt | 2,874 | 0.49× |
| Mecklenburg-Vorpommern | 2,508 | 0.58× |
| Saarland | 1,875 | 0.67× |
| Bremen | 1,292 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wetter.com | 6.55× | Home & Garden |
| Zell am See | 26.33× | Travel & Leisure |
| AutoScout24 | 2.9× | Cars & Mobility |
| Porsche 911 | 8.61× | Cars & Mobility |
| Porsche 991 | 24.69× | Cars & Mobility |
| Porsche in motorsport | 19.5× | Sports |
| Porsche 911 GT3 | 15.12× | Cars & Mobility |
| Porsche Cayenne | 7.95× | Cars & Mobility |
| Porsche 959 | 18.83× | Cars & Mobility |
| Automotive industry in Germany | 10.18× | Cars & Mobility |
| Porsche 930 | 19.67× | Cars & Mobility |
| Coupé | 5.29× | Cars & Mobility |
| Porsche Panamera | 9.13× | Cars & Mobility |
| Porsche 356 | 16.57× | Cars & Mobility |
| Internal combustion engine | 3.51× | Cars & Mobility |
| Porsche Carrera GT | 21.08× | Cars & Mobility |
| Deutsche Bahn | 1.69× | Cars & Mobility |
| Mädchenflohmarkt | 6.26× | Fashion & Accessoires |
| Sedan (automobile) | 3.52× | Cars & Mobility |
| Antique car | 3.49× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.59 |
| Quality Awareness | PREMIUM | 2.15 |
| Early Adopter Mentality | POWER | 1.75 |
| Patriotism | CONSERVATISM | 1.54 |
| Career Orientation | POWER | 1.46 |
| Need for Security | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.4% |
| United States | 12.6% |
| China | 6.5% |
See Porsche Design Group audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Porsche Design Group have in Germany?
Porsche Design Group has an estimated audience of 228,401 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Porsche Design Group fans?
23.8% of Porsche Design Group fans are female, 76.2% are male, with an average age of 44.3 years.
Which brands do Porsche Design Group fans like most?
Porsche Design Group fans show strongest brand affinity for Wetter.com (6.55×), Zell am See (26.33×), and AutoScout24 (2.9×) over the country average.
Where do Porsche Design Group fans live in Germany?
Porsche Design Group fans in Germany are most concentrated in Baden-Württemberg (reach 60,313), Nordrhein-Westfalen (reach 55,814), and Bayern (reach 43,371). These three regions account for the largest share of the active audience.
What other brands do Porsche Design Group fans also like?
Beyond Porsche Design Group itself, the audience over-indexes on Zell am See (26.33×), AutoScout24 (2.9×), Porsche 911 (8.61×), and Porsche 991 (24.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Porsche Design Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.