Rascasse Audience Intelligence

Pre-order Audience in Germany

A data profile of the people who buy, follow and care about Pre-order in Germany — modelled from more than twelve digital signal sources. Pre-order has an estimated audience of 398,302 people in Germany.

#5288among Topic in Germany#696in Food & Beverages

The average Pre-order fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, Tagesschau, Heavysaurus, with strongest over-indexing on Google Maps (6.87× the country average).

Demographically, the Pre-order audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pre-order fan in Germany is more male, around 36.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google Maps.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pre-order profile in Germany.

Audience size
398K
in Germany
Gender
37.4%♀
62.6% male
Age
36.0
average years
Country rank
#14060
Topic in Germany
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pre-order fans

37.4% are female, 62.6% are male, average age 36.0.

Fig. 02

Gender split

37.4%
Female
62.6%
Male
Demographic split for Pre-order audience in Germany
MetricValue
Female37.4%
Male62.6%
Average age36.0
Estimated audience size398,302
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Pre-order audience in Germany
Age bracketShare%
16-1923%
20-2924%
30-3923%
40-4919%
50+11%
Fig. 04

Worldwide distribution

1.3%

of the worldwide Pre-order audience comes from Germany.

Worldwide audience distribution share by country for Pre-order
CountryShare
United States31.0%
United Kingdom6.7%
Taiwan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pre-order audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pre-order fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~20K1.15×
02Niedersachsen~40K1.08×
03Nordrhein-Westfalen~90K1.06×
04Mecklenburg-Vorpommern~8K1.04×
05Brandenburg~10K1.02×
06Sachsen-Anhalt~10K1.02×
07Thüringen~10K1.02×
08Bremen~3K1.02×
09Berlin~20K1.00×
10Hamburg~9K0.98×
11Schleswig-Holstein~10K0.97×
12Rheinland-Pfalz~20K0.96×
13Saarland~5K0.96×
14Bayern~60K0.94×
15Hessen~30K0.94×
16Baden-Württemberg~50K0.93×
Fig. 06

Affinity by region

Affinity by region — Pre-order, Germany
0.93×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pre-order audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pre-order audience
#·InterestCategoryAffinity×
01MonumentsMusic & Radio15.01×
02Patti SmithMusic & Radio14.47×
03KettcarMusic & Radio11.67×
04HeavysaurusMusic & Radio10.33×
05TuneCoreMusic & Radio10.29×
06Kate BushMusic & Radio8.57×
07Power metalMusic & Radio7.95×
08Kurt CobainMusic & Radio7.37×
09Google MapsInternet & Social Media6.87×
10Chester BenningtonMusic & Radio6.78×
11RÜFÜSMusic & Radio6.22×
12Cillian MurphyMovies & TV6.14×
13Google ChromeInternet & Social Media4.67×
14CrowdfundingBusiness & Career4.26×
15Nina ChubaMusic & Radio3.62×
16ThomannShopping3.59×
17Tour de FranceSports3.21×
18TagesschauMovies & TV2.19×
19RedditInternet & Social Media2.03×
20ImmoScout24Home & Garden1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pre-order audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pre-order audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.25×
TraditionCONSERVATISM1.59×
Urban LifestyleOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pre-order audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Price SensitivityPREMIUM0.74×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pre-order have in Germany?

Pre-order has an estimated audience of 398,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pre-order fans?

37.4% of Pre-order fans are female, 62.6% are male, with an average age of 36.0 years.

03

Which brands do Pre-order fans like most?

Pre-order fans show strongest brand affinity for Google Maps (6.87×), Tagesschau (2.19×), and Heavysaurus (10.33×) over the country average.

04

Where do Pre-order fans live in Germany?

Pre-order fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pre-order fans also like?

Beyond Pre-order itself, the audience over-indexes on Tagesschau (2.19×), Heavysaurus (10.33×), Patti Smith (14.47×), and Kurt Cobain (7.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Pre-order audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pre-order. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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