Psychiatry Audience in Germany
Psychiatry has an estimated audience of 504,541 people in Germany. 60.8% are female, 39.2% are male, average age 38.2. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Jotex, Sigmund Freud, Italo disco, Western Union, Tagesschau.
The average Psychiatry fan in Germany is 38.2 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Jotex, Sigmund Freud, Italo disco, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Psychiatry audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic · Subtype: Field of study
Demographics of Psychiatry fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 38.2 |
| Estimated audience size | 504,541 |
Audience persona
The typical Psychiatry fan in Germany is more female, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 378,406 | 14.85× |
| Nordrhein-Westfalen | 7,579 | 0.07× |
| Bayern | 6,909 | 0.09× |
| Baden-Württemberg | 5,622 | 0.08× |
| Berlin | 5,191 | 0.23× |
| Niedersachsen | 2,559 | 0.05× |
| Rheinland-Pfalz | 1,957 | 0.08× |
| Sachsen | 1,469 | 0.06× |
| Brandenburg | 1,001 | 0.06× |
| Schleswig-Holstein | 965 | 0.05× |
| Hamburg | 892 | 0.08× |
| Sachsen-Anhalt | 632 | 0.05× |
| Thüringen | 592 | 0.05× |
| Mecklenburg-Vorpommern | 495 | 0.05× |
| Bremen | 434 | 0.1× |
| Saarland | 357 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Sigmund Freud | 15.88× | Literature |
| Italo disco | 10.85× | Music & Radio |
| Western Union | 4.86× | Business & Career |
| Tagesschau | 1.97× | Movies & TV |
| Real property | 4.61× | Home & Garden |
| Pets | 1.76× | Pets & Animals |
| Ryanair | 2.38× | Travel & Leisure |
| Arnold Schwarzenegger | 5.43× | Movies & TV |
| Focus | 2.93× | News |
| Netto Marken-Discount | 1.83× | Shopping |
| Automobiles | 1.62× | Cars & Mobility |
| Sports betting | 4.96× | Games |
| Meghan Markle | 4.79× | Fashion & Accessoires |
| Fressnapf | 2.64× | Shopping |
| Aral AG | 1.76× | Cars & Mobility |
| Westdeutscher Rundfunk | 2.61× | Movies & TV |
| Heidelberg University | 13.32× | Business & Career |
| ZDF | 1.94× | Movies & TV |
| Wetter.com | 1.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.81 |
| Mindfulness | BALANCE | 1.72 |
| Individualism | JOY | 1.64 |
| Convenience Orientation | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.52 |
| Healthy Lifestyle | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Brazil | 9.9% |
| United Kingdom | 5.1% |
See Psychiatry audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Psychiatry have in Germany?
Psychiatry has an estimated audience of 504,541 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Psychiatry fans?
60.8% of Psychiatry fans are female, 39.2% are male, with an average age of 38.2 years.
Which brands do Psychiatry fans like most?
Psychiatry fans show strongest brand affinity for Jotex (78.71×), Sigmund Freud (15.88×), and Italo disco (10.85×) over the country average.
Where do Psychiatry fans live in Germany?
Psychiatry fans in Germany are most concentrated in Hessen (reach 378,406), Nordrhein-Westfalen (reach 7,579), and Bayern (reach 6,909). These three regions account for the largest share of the active audience.
What other brands do Psychiatry fans also like?
Beyond Psychiatry itself, the audience over-indexes on Sigmund Freud (15.88×), Italo disco (10.85×), Western Union (4.86×), and Tagesschau (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Psychiatry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.