Rascasse Audience Intelligence

Puppy Audience in Germany

A data profile of the people who buy, follow and care about Puppy in Germany — modelled from more than twelve digital signal sources. Puppy has an estimated audience of 2,130,136 people in Germany.

#1828among Topic in Germany#90in Pets & Animals

The average Puppy fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include dB’s, Food and drink, Entertainment, with strongest over-indexing on dB’s (1.57× the country average).

Demographically, the Puppy audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Puppy fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for dB’s.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Puppy profile in Germany.

Audience size
2.1M
in Germany
Gender
65.2%♀
34.8% male
Age
38.1
average years
Country rank
#3137
Topic in Germany
Fig. 01

Search interest · 12-month trend

+278%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Puppy fans

65.2% are female, 34.8% are male, average age 38.1.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Puppy audience in Germany
MetricValue
Female65.2%
Male34.8%
Average age38.1
Estimated audience size2,130,136
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Puppy audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Puppy audience comes from Germany.

Worldwide audience distribution share by country for Puppy
CountryShare
United States25.2%
Japan10.6%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Puppy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Puppy fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~70K1.34×
02Niedersachsen~300K1.26×
03Brandenburg~80K1.25×
04Mecklenburg-Vorpommern~50K1.16×
05Nordrhein-Westfalen~500K1.10×
06Thüringen~60K1.10×
07Schleswig-Holstein~80K1.08×
08Sachsen~100K1.07×
09Saarland~30K1.01×
10Rheinland-Pfalz~100K0.98×
11Hamburg~40K0.90×
12Hessen~100K0.83×
13Bremen~10K0.79×
14Bayern~300K0.78×
15Berlin~70K0.73×
16Baden-Württemberg~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Puppy, Germany
0.72×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Puppy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Puppy audience
#·InterestCategoryAffinity×
01PetsPets & Animals1.97×
02Harry PotterMovies & TV1.83×
03Outdoor recreationSports1.81×
04FoodFood & Beverages1.80×
05VehiclesCars & Mobility1.77×
06Food and drinkFood & Beverages1.76×
07Arts and musicArts & Culture1.74×
08ReadingLiterature1.72×
09Consumer electronicsTechnology & Electronics1.72×
10EntertainmentMovies & TV1.71×
11GermanyTravel & Leisure1.71×
12SportsSports1.70×
13MoviesMovies & TV1.70×
14BeautyBeauty & Wellness1.70×
15DesignHome & Garden1.68×
16ShoppingShopping1.67×
17Online shoppingShopping1.66×
18MusicBusiness & Career1.64×
19dB’sMusic & Radio1.57×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Puppy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Puppy audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.08×
Healthy LifestyleBALANCE1.93×
CreativityOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Puppy audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.36×
PatriotismCONSERVATISM1.37×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Puppy have in Germany?

Puppy has an estimated audience of 2,130,136 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Puppy fans?

65.2% of Puppy fans are female, 34.8% are male, with an average age of 38.1 years.

03

Which brands do Puppy fans like most?

Puppy fans show strongest brand affinity for dB’s (1.57×), Food and drink (1.76×), and Entertainment (1.71×) over the country average.

04

Where do Puppy fans live in Germany?

Puppy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Puppy fans also like?

Beyond Puppy itself, the audience over-indexes on Food and drink (1.76×), Entertainment (1.71×), Food (1.8×), and Arts and music (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Puppy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Puppy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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