Puppy Audience in Germany
Puppy has an estimated audience of 2,130,136 people in Germany. 65.2% are female, 34.8% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Food and drink, Entertainment, Food, Arts and music, Outdoor recreation.
The average Puppy fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Food and drink, Entertainment, Food, with strongest over-indexing on Food and drink (1.76× the country average). Demographically, the Puppy audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Puppy fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 38.1 |
| Estimated audience size | 2,130,136 |
Audience persona
The typical Puppy fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 572,671 | 1.23× |
| Bayern | 283,249 | 0.83× |
| Niedersachsen | 265,835 | 1.29× |
| Baden-Württemberg | 224,753 | 0.77× |
| Hessen | 133,711 | 0.82× |
| Sachsen | 110,053 | 1.05× |
| Rheinland-Pfalz | 107,224 | 1× |
| Schleswig-Holstein | 84,725 | 1.11× |
| Brandenburg | 81,685 | 1.24× |
| Berlin | 71,330 | 0.75× |
| Sachsen-Anhalt | 64,850 | 1.17× |
| Thüringen | 50,089 | 0.92× |
| Mecklenburg-Vorpommern | 43,395 | 1.07× |
| Hamburg | 41,814 | 0.87× |
| Saarland | 28,168 | 1.08× |
| Bremen | 14,588 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Food and drink | 1.76× | Food & Beverages |
| Entertainment | 1.71× | Movies & TV |
| Food | 1.8× | Food & Beverages |
| Arts and music | 1.74× | Arts & Culture |
| Outdoor recreation | 1.81× | Sports |
| Germany | 1.71× | Travel & Leisure |
| Pets | 1.97× | Pets & Animals |
| Sports | 1.7× | Sports |
| Reading | 1.72× | Literature |
| Vehicles | 1.77× | Cars & Mobility |
| Music | 1.64× | Business & Career |
| Shopping | 1.67× | Shopping |
| Harry Potter | 1.83× | Movies & TV |
| Consumer electronics | 1.72× | Technology & Electronics |
| Movies | 1.7× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Design | 1.68× | Home & Garden |
| Beauty | 1.7× | Beauty & Wellness |
| Online shopping | 1.66× | Shopping |
| Gala | 2.27× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.57 |
| Sustainability | BALANCE | 1.39 |
| DIY Mentality | THRILL | 1.35 |
| Sports Activity | POWER | 1.34 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Travelling | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Japan | 10.6% |
| China | 7.4% |
See Puppy audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Puppy have in Germany?
Puppy has an estimated audience of 2,130,136 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Puppy fans?
65.2% of Puppy fans are female, 34.8% are male, with an average age of 38.1 years.
Which brands do Puppy fans like most?
Puppy fans show strongest brand affinity for Food and drink (1.76×), Entertainment (1.71×), and Food (1.8×) over the country average.
Where do Puppy fans live in Germany?
Puppy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 572,671), Bayern (reach 283,249), and Niedersachsen (reach 265,835). These three regions account for the largest share of the active audience.
What other brands do Puppy fans also like?
Beyond Puppy itself, the audience over-indexes on Entertainment (1.71×), Food (1.8×), Arts and music (1.74×), and Outdoor recreation (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Puppy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.