Puppy Audience in United States

Puppy logo

Puppy has an estimated audience of 10,631,506 people in United States. 63.6% are female, 36.4% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Fabrics N Quilts, Dog lovers, Scooby-Doo, Dog breed, Dog collar.

The average Puppy fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fabrics N Quilts, Dog lovers, Scooby-Doo, with strongest over-indexing on Fabrics N Quilts (1481.6× the country average). Demographically, the Puppy audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Puppy fans

Demographic split for Puppy audience in United States
MetricValue
Female63.6%
Male36.4%
Average age38.8
Estimated audience size10,631,506

Audience persona

The typical Puppy fan in United States is more female, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for Fabrics N Quilts.

Top regions in United States

Top regions ranked by reach for Puppy in United States
RegionReachAffinity
California1,036,7000.89×
Texas969,1541.06×
Florida810,3711.13×
New York526,1420.89×
Ohio411,7641.26×
Georgia353,4771.08×
North Carolina350,6251.1×
Pennsylvania350,4530.98×
Illinois333,7960.94×
Michigan286,5551.03×
New Jersey254,0460.94×
Virginia247,4150.96×
Indiana231,4871.19×
Arizona220,7831.02×
Tennessee218,4051.02×
Washington214,1951×
Missouri194,8271.14×
Massachusetts184,2190.88×
Colorado182,2821.09×
Wisconsin177,2641.11×
Alabama171,9921.16×
South Carolina164,2161.03×
Minnesota155,6181.02×
Kentucky151,4631.14×
Maryland148,5520.81×
Louisiana129,1420.94×
Oregon128,3001.05×
Oklahoma125,1251.06×
Utah108,7691.14×
Iowa98,0401.12×
Connecticut97,0890.91×
Nevada95,6060.93×
Arkansas95,0321.08×
Mississippi94,4591.08×
Kansas93,9171.12×
Idaho65,4651.23×
Nebraska58,5051.1×
West Virginia49,0160.99×
New Mexico47,1450.88×
New Hampshire36,7160.88×
Maine33,5000.88×
Montana33,4781.14×
Hawaii30,5540.67×
South Dakota29,3921.2×
Rhode Island26,1070.77×
Washington, District of Columbia24,5920.77×
North Dakota21,7431×
Delaware19,3100.66×
Alaska19,0610.84×
Wyoming15,4180.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Puppy audience
BrandAffinityCategory
Fabrics N Quilts1481.6×Home & Garden
Dog lovers3.95×Pets & Animals
Scooby-Doo3.24×Movies & TV
Dog breed2.24×Pets & Animals
Dog collar3.06×Pets & Animals
Maltese (dog)3.44×Pets & Animals
French Bulldog3.04×Pets & Animals
Poodle3.23×Pets & Animals
Golden Retriever2.88×Pets & Animals
1080i2.32×Technology & Electronics
Yorkshire Terrier3.08×Pets & Animals
Dog food2.35×Pets & Animals
Labrador Retriever2.81×Pets & Animals
Pug3.13×Pets & Animals
Shih Tzu3.27×Pets & Animals
Siberian Husky3.23×Pets & Animals
Chihuahua (dog)2.84×Pets & Animals
Pet food2.09×Pets & Animals
Meme1.66×Internet & Social Media
Pet store2.38×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Puppy audience
TraitClusterScore
Pet OwnershipJOY1.5
SustainabilityBALANCE1.22
Design AffinityPREMIUM1.19
DIY MentalityTHRILL1.18
Luxury OrientationPREMIUM1.14
CreativityOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Puppy
CountryShare
United States25.2%
Japan10.6%
China7.4%

See Puppy audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Puppy have in United States?

Puppy has an estimated audience of 10,631,506 people in United States, concentrated in California and Texas.

What is the gender split and age of Puppy fans?

63.6% of Puppy fans are female, 36.4% are male, with an average age of 38.8 years.

Which brands do Puppy fans like most?

Puppy fans show strongest brand affinity for Fabrics N Quilts (1481.6×), Dog lovers (3.95×), and Scooby-Doo (3.24×) over the country average.

Where do Puppy fans live in United States?

Puppy fans in United States are most concentrated in California (reach 1,036,700), Texas (reach 969,154), and Florida (reach 810,371). These three regions account for the largest share of the active audience.

What other brands do Puppy fans also like?

Beyond Puppy itself, the audience over-indexes on Dog lovers (3.95×), Scooby-Doo (3.24×), Dog breed (2.24×), and Dog collar (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Puppy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.