Rascasse Audience Intelligence

Puppy Audience in United States

A data profile of the people who buy, follow and care about Puppy in United States — modelled from more than twelve digital signal sources. Puppy has an estimated audience of 10,631,506 people in United States.

#2176among Topic in United States#88in Pets & Animals

The average Puppy fan in United States is 38.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fabrics N Quilts, Dog lovers, Scooby-Doo, with strongest over-indexing on Fabrics N Quilts (1481.6× the country average).

Demographically, the Puppy audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Puppy fan in United States is more female, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for Fabrics N Quilts.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Puppy profile in United States.

Audience size
10.6M
in United States
Gender
63.6%♀
36.4% male
Age
38.8
average years
Country rank
#3370
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Puppy fans

63.6% are female, 36.4% are male, average age 38.8.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Puppy audience in United States
MetricValue
Female63.6%
Male36.4%
Average age38.8
Estimated audience size10,631,506
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Puppy audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3917%
40-4919%
50+22%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Puppy audience comes from United States.

Worldwide audience distribution share by country for Puppy
CountryShare
United States25.2%
Japan10.6%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Puppy audience in United States is strongest.

Fig. 05

Top regions by affinity

Puppy fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~70K1.29×
02Utah~100K1.25×
03South Dakota~30K1.25×
04Indiana~200K1.18×
05Alabama~200K1.16×
06Ohio~400K1.15×
07Kentucky~200K1.14×
08Iowa~100K1.14×
09Nebraska~60K1.14×
10Missouri~200K1.13×
11Montana~30K1.12×
12Kansas~90K1.10×
13Wisconsin~200K1.07×
14Mississippi~90K1.07×
15Wyoming~20K1.07×
16North Carolina~300K1.06×
17Colorado~200K1.06×
18Arkansas~90K1.06×
19North Dakota~20K1.06×
20Oklahoma~100K1.05×
21South Carolina~200K1.04×
22Georgia~300K1.02×
23Minnesota~200K1.02×
24Florida~700K1.01×
25Pennsylvania~400K1.01×
26Michigan~300K1.01×
27Oregon~100K1.01×
28Texas~900K1.00×
29Arizona~200K1.00×
30Tennessee~200K1.00×
31West Virginia~50K0.99×
32New Jersey~300K0.97×
33Virginia~200K0.96×
34Alaska~20K0.96×
35Washington~200K0.95×
36Louisiana~100K0.95×
37Illinois~300K0.94×
38Connecticut~100K0.94×
39New Hampshire~40K0.94×
40Nevada~100K0.93×
41New Mexico~50K0.93×
42Maine~30K0.89×
43California~1M0.86×
44Massachusetts~200K0.86×
45New York~500K0.82×
46Rhode Island~30K0.81×
47Maryland~100K0.80×
48Delaware~20K0.75×
49Hawaii~30K0.69×
50Washington, District of Columbia~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Puppy, United States
0.67×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Puppy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Puppy audience
#·InterestCategoryAffinity×
01Fabrics N QuiltsHome & Garden1481.60×
02Dog loversPets & Animals3.95×
03Maltese (dog)Pets & Animals3.44×
04Shih TzuPets & Animals3.27×
05Scooby-DooMovies & TV3.24×
06PoodlePets & Animals3.23×
07Siberian HuskyPets & Animals3.23×
08PugPets & Animals3.13×
09Yorkshire TerrierPets & Animals3.08×
10Dog collarPets & Animals3.06×
11French BulldogPets & Animals3.04×
12Golden RetrieverPets & Animals2.88×
13Chihuahua (dog)Pets & Animals2.84×
14Labrador RetrieverPets & Animals2.81×
15Pet storePets & Animals2.38×
16Dog foodPets & Animals2.35×
171080iTechnology & Electronics2.32×
18Dog breedPets & Animals2.24×
19Pet foodPets & Animals2.09×
20MemeInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Puppy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Puppy audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.95×
Luxury OrientationPREMIUM1.48×
Healthy LifestyleBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Puppy audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.88×
Career OrientationPOWER0.97×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Puppy have in United States?

Puppy has an estimated audience of 10,631,506 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Puppy fans?

63.6% of Puppy fans are female, 36.4% are male, with an average age of 38.8 years.

03

Which brands do Puppy fans like most?

Puppy fans show strongest brand affinity for Fabrics N Quilts (1481.6×), Dog lovers (3.95×), and Scooby-Doo (3.24×) over the country average.

04

Where do Puppy fans live in United States?

Puppy fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Puppy fans also like?

Beyond Puppy itself, the audience over-indexes on Dog lovers (3.95×), Scooby-Doo (3.24×), Dog breed (2.24×), and Dog collar (3.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Puppy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Puppy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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