Rascasse Audience Intelligence

Robert Kiyosaki Audience in Germany

A data profile of the people who buy, follow and care about Robert Kiyosaki in Germany — modelled from more than twelve digital signal sources. Robert Kiyosaki has an estimated audience of 310,780 people in Germany.

#20among Entrepreneur in Germany#3552among Person in Germany#1150in Business & Career

The average Robert Kiyosaki fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include David Allen (author), Warren Buffett, FC Bayern Munich, with strongest over-indexing on David Allen (author) (16.85× the country average).

Demographically, the Robert Kiyosaki audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Robert Kiyosaki fan in Germany is balanced, around 35.2 years old, with strong Mindfulness tendencies and a notable affinity for David Allen (author).

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robert Kiyosaki profile in Germany.

Audience size
311K
in Germany
Gender
48.1%♀
51.9% male
Age
35.2
average years
Country rank
#16883
Person in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robert Kiyosaki fans

48.1% are female, 51.9% are male, average age 35.2.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Robert Kiyosaki audience in Germany
MetricValue
Female48.1%
Male51.9%
Average age35.2
Estimated audience size310,780
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Robert Kiyosaki audience in Germany
Age bracketShare%
16-1927%
20-2924%
30-3921%
40-4917%
50+11%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Robert Kiyosaki audience comes from Germany.

Worldwide audience distribution share by country for Robert Kiyosaki
CountryShare
United States21.8%
Poland11.8%
India5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robert Kiyosaki audience in Germany is strongest.

Fig. 05

Top regions by affinity

Robert Kiyosaki fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.29×
02Baden-Württemberg~50K1.28×
03Hamburg~8K1.27×
04Hessen~30K1.22×
05Berlin~20K1.20×
06Nordrhein-Westfalen~70K1.03×
07Sachsen~10K1.03×
08Rheinland-Pfalz~10K0.97×
09Brandenburg~9K0.96×
10Niedersachsen~30K0.94×
11Bremen~2K0.92×
12Schleswig-Holstein~10K0.90×
13Saarland~3K0.86×
14Thüringen~6K0.84×
15Mecklenburg-Vorpommern~4K0.78×
16Sachsen-Anhalt~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Robert Kiyosaki, Germany
0.74×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robert Kiyosaki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robert Kiyosaki audience
#·InterestCategoryAffinity×
01Daytona International SpeedwaySports20.78×
02David Allen (author)Person16.85×
03Warren BuffettBusiness & Career13.48×
04CanvaTechnology & Electronics5.93×
05Real Madrid C.F.Sports2.19×
06UEFA Champions LeagueSports2.04×
07FC Bayern MunichSports1.96×
08ImmoScout24Home & Garden1.96×
09BundesligaSports1.91×
10IKEAHome & Garden1.88×
11SpotifyInternet & Social Media1.87×
12LidlShopping1.86×
13Electronic musicMusic & Radio1.81×
14Arts and musicArts & Culture1.69×
15PetsPets & Animals1.61×
16VehiclesCars & Mobility1.59×
17Harry PotterMovies & TV1.58×
18ReadingLiterature1.53×
19Outdoor recreationSports1.51×
20MoviesMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robert Kiyosaki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robert Kiyosaki audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.67×
SustainabilityBALANCE1.60×
Design AffinityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robert Kiyosaki audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Family OrientationCONSERVATISM0.79×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robert Kiyosaki have in Germany?

Robert Kiyosaki has an estimated audience of 310,780 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Robert Kiyosaki fans?

48.1% of Robert Kiyosaki fans are female, 51.9% are male, with an average age of 35.2 years.

03

Which brands do Robert Kiyosaki fans like most?

Robert Kiyosaki fans show strongest brand affinity for David Allen (author) (16.85×), Warren Buffett (13.48×), and FC Bayern Munich (1.96×) over the country average.

04

Where do Robert Kiyosaki fans live in Germany?

Robert Kiyosaki fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Robert Kiyosaki fans also like?

Beyond Robert Kiyosaki itself, the audience over-indexes on Warren Buffett (13.48×), FC Bayern Munich (1.96×), Daytona International Speedway (20.78×), and Arts and music (1.69×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Robert Kiyosaki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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