Rostock Audience in Germany
Rostock has an estimated audience of 1,546,446 people in Germany. 47.4% are female, 52.6% are male, average age 39.9. Top regions: Mecklenburg-Vorpommern, Nordrhein-Westfalen, Berlin. Top brand affinities: Obi (store), 3. Liga, Spiegel Online, Motorboat, Hardware store.
The average Rostock fan in Germany is 39.9 years old, balanced, and lives primarily in Mecklenburg-Vorpommern. The audience is concentrated in Mecklenburg-Vorpommern, Nordrhein-Westfalen, Berlin. Top brand affinities include Obi (store), 3. Liga, Spiegel Online, with strongest over-indexing on Obi (store) (1.61× the country average). Demographically, the Rostock audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Rostock fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 39.9 |
| Estimated audience size | 1,546,446 |
Audience persona
The typical Rostock fan in Germany is balanced, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Mecklenburg-Vorpommern | 253,693 | 8.59× |
| Nordrhein-Westfalen | 111,897 | 0.33× |
| Berlin | 74,042 | 1.07× |
| Bayern | 69,038 | 0.28× |
| Niedersachsen | 66,077 | 0.44× |
| Baden-Württemberg | 56,362 | 0.27× |
| Schleswig-Holstein | 42,474 | 0.76× |
| Sachsen | 37,168 | 0.49× |
| Hessen | 36,825 | 0.31× |
| Brandenburg | 36,122 | 0.75× |
| Hamburg | 31,023 | 0.89× |
| Sachsen-Anhalt | 20,642 | 0.52× |
| Rheinland-Pfalz | 19,503 | 0.25× |
| Thüringen | 15,861 | 0.4× |
| Bremen | 5,630 | 0.43× |
| Saarland | 4,135 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 1.61× | Shopping |
| 3. Liga | 2.98× | Sports |
| Spiegel Online | 1.55× | News |
| Motorboat | 4.38× | Cars & Mobility |
| Hardware store | 1.91× | Home & Garden |
| Markus Lanz | 1.82× | Movies & TV |
| Dynamo Dresden | 1.58× | Sports |
| Der Tagesspiegel | 1.74× | News |
| Alpine skiing | 1.5× | Sports |
| Florian Silbereisen | 1.57× | Music & Radio |
| Snorkeling | 2.72× | Sports |
| 1. FC Magdeburg | 2.31× | Sports |
| Natural foods | 1.74× | Food & Beverages |
| Art exhibition | 1.51× | Arts & Culture |
| Skyscanner | 1.62× | Travel & Leisure |
| Holstein Kiel | 2.1× | Sports |
| Boat show | 5.25× | Travel & Leisure |
| Andy Borg | 1.73× | Music & Radio |
| B.Z. (newspaper) | 1.68× | News |
| Backpacking (travel) | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.48 |
| Indulgence | JOY | 1.33 |
| Luxury Orientation | PREMIUM | 1.27 |
| Patriotism | CONSERVATISM | 1.23 |
| Travelling | THRILL | 1.22 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Germany | 13.2% |
| Italy | 7.8% |
See Rostock audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Rostock have in Germany?
Rostock has an estimated audience of 1,546,446 people in Germany, concentrated in Mecklenburg-Vorpommern and Nordrhein-Westfalen.
What is the gender split and age of Rostock fans?
47.4% of Rostock fans are female, 52.6% are male, with an average age of 39.9 years.
Which brands do Rostock fans like most?
Rostock fans show strongest brand affinity for Obi (store) (1.61×), 3. Liga (2.98×), and Spiegel Online (1.55×) over the country average.
Where do Rostock fans live in Germany?
Rostock fans in Germany are most concentrated in Mecklenburg-Vorpommern (reach 253,693), Nordrhein-Westfalen (reach 111,897), and Berlin (reach 74,042). These three regions account for the largest share of the active audience.
What other brands do Rostock fans also like?
Beyond Rostock itself, the audience over-indexes on 3. Liga (2.98×), Spiegel Online (1.55×), Motorboat (4.38×), and Hardware store (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rostock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.