Sabine Schmitz Audience in Germany
Sabine Schmitz has an estimated audience of 266,354 people in Germany. 19.5% are female, 80.5% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: MK, Minestrone, Kouros, CAC 40, Urban Outfitters.
The average Sabine Schmitz fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include MK, Minestrone, Kouros, with strongest over-indexing on MK (4.73× the country average). Demographically, the Sabine Schmitz audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Sabine Schmitz fans
| Metric | Value |
|---|---|
| Female | 19.5% |
| Male | 80.5% |
| Average age | 43.3 |
| Estimated audience size | 266,354 |
Audience persona
The typical Sabine Schmitz fan in Germany is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for MK.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,829 | 1.27× |
| Bayern | 40,218 | 0.94× |
| Baden-Württemberg | 36,224 | 1× |
| Rheinland-Pfalz | 25,953 | 1.94× |
| Niedersachsen | 25,922 | 1× |
| Hessen | 20,216 | 1× |
| Sachsen | 13,895 | 1.06× |
| Berlin | 8,751 | 0.73× |
| Schleswig-Holstein | 8,427 | 0.88× |
| Brandenburg | 7,688 | 0.93× |
| Thüringen | 7,517 | 1.11× |
| Sachsen-Anhalt | 6,137 | 0.89× |
| Mecklenburg-Vorpommern | 4,285 | 0.84× |
| Hamburg | 4,036 | 0.67× |
| Saarland | 3,803 | 1.16× |
| Bremen | 1,302 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 4.73× | Music & Radio |
| Minestrone | 3.2× | Food & Beverages |
| Kouros | 9.72× | Arts & Culture |
| CAC 40 | 1.52× | Business & Career |
| Urban Outfitters | 1.68× | Shopping |
| Jack White | 1.99× | Movies & TV |
| Hammock camping | 6.63× | Travel & Leisure |
| Cuba Gooding Jr. | 5.49× | Movies & TV |
| Hays, Kansas | 4.56× | Travel & Leisure |
| Generation Iron | 18.51× | Movies & TV |
| Groningen | 4.74× | Travel & Leisure |
| Acoustic music | 2.9× | Music & Radio |
| Icon (magazine) | 1.74× | Arts & Culture |
| Google Analytics | 1.71× | Internet & Social Media |
| Building insulation | 2.81× | Home & Garden |
| Alaska | 2.25× | Travel & Leisure |
| Home Delivery | 1.72× | Food & Beverages |
| Apostrophe | 3.08× | Literature |
| Godzilla (1954 film) | 2.89× | Movies & TV |
| Totally Spies! | 5.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.49 |
| DIY Mentality | THRILL | 1.3 |
| Need for Security | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.16 |
| Quality Awareness | PREMIUM | 1.14 |
| Luxury Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 41.2% |
| United Kingdom | 27.0% |
| United States | 13.3% |
See Sabine Schmitz audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Sabine Schmitz have in Germany?
Sabine Schmitz has an estimated audience of 266,354 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sabine Schmitz fans?
19.5% of Sabine Schmitz fans are female, 80.5% are male, with an average age of 43.3 years.
Which brands do Sabine Schmitz fans like most?
Sabine Schmitz fans show strongest brand affinity for MK (4.73×), Minestrone (3.2×), and Kouros (9.72×) over the country average.
Where do Sabine Schmitz fans live in Germany?
Sabine Schmitz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,829), Bayern (reach 40,218), and Baden-Württemberg (reach 36,224). These three regions account for the largest share of the active audience.
What other brands do Sabine Schmitz fans also like?
Beyond Sabine Schmitz itself, the audience over-indexes on Minestrone (3.2×), Kouros (9.72×), CAC 40 (1.52×), and Urban Outfitters (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sabine Schmitz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.