Rascasse Audience Intelligence

Sabine Schmitz Audience in Germany

A data profile of the people who buy, follow and care about Sabine Schmitz in Germany — modelled from more than twelve digital signal sources. Sabine Schmitz has an estimated audience of 278,291 people in Germany.

#47among Motorsport in Germany#3931among Person in Germany#1477in Sports

The average Sabine Schmitz fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motor oil, Sandra Bullock, Michael Schumacher, with strongest over-indexing on Motor oil (21.89× the country average).

Demographically, the Sabine Schmitz audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sabine Schmitz fan in Germany is more male, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Motor oil.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sabine Schmitz profile in Germany.

Audience size
278K
in Germany
Gender
19.5%♀
80.5% male
Age
43.3
average years
Country rank
#18334
Person in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sabine Schmitz fans

19.5% are female, 80.5% are male, average age 43.3.

Fig. 02

Gender split

19.5%
Female
80.5%
Male
Demographic split for Sabine Schmitz audience in Germany
MetricValue
Female19.5%
Male80.5%
Average age43.3
Estimated audience size278,291
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Sabine Schmitz audience in Germany
Age bracketShare%
16-197%
20-2913%
30-3927%
40-4936%
50+17%
Fig. 04

Worldwide distribution

41.7%

of the worldwide Sabine Schmitz audience comes from Germany.

Worldwide audience distribution share by country for Sabine Schmitz
CountryShare
Germany41.7%
United Kingdom26.8%
United States13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sabine Schmitz audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sabine Schmitz fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.80×
02Nordrhein-Westfalen~70K1.24×
03Saarland~4K1.15×
04Thüringen~8K1.11×
05Sachsen~10K1.07×
06Niedersachsen~30K1.01×
07Hessen~20K1.01×
08Baden-Württemberg~40K0.97×
09Bayern~40K0.94×
10Sachsen-Anhalt~6K0.93×
11Schleswig-Holstein~9K0.92×
12Brandenburg~8K0.92×
13Mecklenburg-Vorpommern~4K0.88×
14Bremen~2K0.75×
15Berlin~9K0.74×
16Hamburg~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Sabine Schmitz, Germany
0.74×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sabine Schmitz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sabine Schmitz audience
#·InterestCategoryAffinity×
01Motor oilCars & Mobility21.89×
02Dunlop TyresCars & Mobility20.00×
03Sandra BullockMovies & TV13.93×
04Formula TwoSports11.56×
05Sebastian VettelSports10.02×
06Max VerstappenSports9.85×
07Traditional medicineHealth9.58×
08Traditional Chinese medicineBusiness & Career9.34×
09Superbike World ChampionshipSports9.24×
10Mario BarthMovies & TV9.15×
11Charles LeclercSports8.56×
12NürburgringSports7.71×
13Michael SchumacherSports7.04×
14Ryan GoslingMovies & TV4.92×
15MotoGPSports4.79×
16Drag racingCars & Mobility4.15×
17Solar energyHome & Garden3.94×
18Motorcycle helmetCars & Mobility3.83×
19Aral AGCars & Mobility2.81×
20Formula OneSports2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sabine Schmitz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sabine Schmitz audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.00×
Risk AppetiteTHRILL1.57×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sabine Schmitz audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
CreativityOPEN0.61×
Design AffinityPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sabine Schmitz have in Germany?

Sabine Schmitz has an estimated audience of 278,291 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sabine Schmitz fans?

19.5% of Sabine Schmitz fans are female, 80.5% are male, with an average age of 43.3 years.

03

Which brands do Sabine Schmitz fans like most?

Sabine Schmitz fans show strongest brand affinity for Motor oil (21.89×), Sandra Bullock (13.93×), and Michael Schumacher (7.04×) over the country average.

04

Where do Sabine Schmitz fans live in Germany?

Sabine Schmitz fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sabine Schmitz fans also like?

Beyond Sabine Schmitz itself, the audience over-indexes on Sandra Bullock (13.93×), Michael Schumacher (7.04×), Max Verstappen (9.85×), and Solar energy (3.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Sabine Schmitz audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sabine Schmitz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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