SAP Garden Audience in Germany
SAP Garden has an estimated audience of 1,790,959 people in Germany. 42.1% are female, 57.9% are male, average age 37.0. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Gil Ofarim, Progressive rock, Alaska, Google Analytics, Home Delivery.
The average SAP Garden fan in Germany is 37.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Gil Ofarim, Progressive rock, Alaska, with strongest over-indexing on Gil Ofarim (1.8× the country average). Demographically, the SAP Garden audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: POI
Demographics of SAP Garden fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 37.0 |
| Estimated audience size | 1,790,959 |
Audience persona
The typical SAP Garden fan in Germany is more male, around 37.0 years old, with strong Sports Activity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,341,946 | 9.51× |
| Baden-Württemberg | 195,182 | 0.8× |
| Nordrhein-Westfalen | 177,963 | 0.45× |
| Hessen | 91,837 | 0.67× |
| Niedersachsen | 70,414 | 0.41× |
| Rheinland-Pfalz | 46,108 | 0.51× |
| Sachsen | 32,129 | 0.37× |
| Berlin | 31,286 | 0.39× |
| Schleswig-Holstein | 17,602 | 0.27× |
| Brandenburg | 16,208 | 0.29× |
| Thüringen | 15,503 | 0.34× |
| Hamburg | 14,714 | 0.36× |
| Sachsen-Anhalt | 13,901 | 0.3× |
| Saarland | 8,249 | 0.38× |
| Mecklenburg-Vorpommern | 7,605 | 0.22× |
| Bremen | 6,176 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.8× | Music & Radio |
| Progressive rock | 2.11× | Music & Radio |
| Alaska | 3.19× | Travel & Leisure |
| Google Analytics | 1.99× | Internet & Social Media |
| Home Delivery | 2.05× | Food & Beverages |
| Graham Greene | 3.07× | Literature |
| Buddy – The Buddy Holly Story | 3.08× | Music & Radio |
| KLIX (AM) | 1.57× | Music & Radio |
| Gran Torino | 3.01× | Movies & TV |
| Hebe | 2.77× | Home & Garden |
| The Equalizer | 2.71× | Movies & TV |
| Oliver Kahn | 1.96× | Sports |
| Building insulation | 2.24× | Home & Garden |
| Noodle (Gorillaz) | 1.63× | Music & Radio |
| Graham Greene (actor) | 2× | |
| Preacher (comics) | 3.39× | Literature |
| Bully (2011 film) | 2.9× | Movies & TV |
| Minnesota | 2.72× | Travel & Leisure |
| Tuscany | 2.05× | Travel & Leisure |
| Sailor | 2.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.13 |
| Indulgence | JOY | 1.09 |
| Career Orientation | POWER | 1.05 |
| Patriotism | CONSERVATISM | 1.04 |
| Tradition | CONSERVATISM | 1.03 |
| Early Adopter Mentality | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.2% |
| Austria | 1.3% |
| Switzerland | 0.5% |
See SAP Garden audiences in other countries
More Sports audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does SAP Garden have in Germany?
SAP Garden has an estimated audience of 1,790,959 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of SAP Garden fans?
42.1% of SAP Garden fans are female, 57.9% are male, with an average age of 37.0 years.
Which brands do SAP Garden fans like most?
SAP Garden fans show strongest brand affinity for Gil Ofarim (1.8×), Progressive rock (2.11×), and Alaska (3.19×) over the country average.
Where do SAP Garden fans live in Germany?
SAP Garden fans in Germany are most concentrated in Bayern (reach 1,341,946), Baden-Württemberg (reach 195,182), and Nordrhein-Westfalen (reach 177,963). These three regions account for the largest share of the active audience.
What other brands do SAP Garden fans also like?
Beyond SAP Garden itself, the audience over-indexes on Progressive rock (2.11×), Alaska (3.19×), Google Analytics (1.99×), and Home Delivery (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SAP Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.