SAP Garden Audience in Germany
A data profile of the people who buy, follow and care about SAP Garden in Germany — modelled from more than twelve digital signal sources. SAP Garden has an estimated audience of 1,888,199 people in Germany.
The average SAP Garden fan in Germany is 36.9 years old, more male, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include FC Bayern Basketball, FC Bayern Munich, VfB Stuttgart, with strongest over-indexing on FC Bayern Basketball (79.66× the country average).
Demographically, the SAP Garden audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical SAP Garden fan in Germany is more male, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for FC Bayern Basketball.
At a glance
The key figures that characterise the SAP Garden profile in Germany.
Search interest · 12-month trend
Demographics of SAP Garden fans
39.1% are female, 60.9% are male, average age 36.9.
Gender split
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 36.9 |
| Estimated audience size | 1,888,199 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide SAP Garden audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 94.0% |
| Austria | 1.2% |
| Switzerland | 0.5% |
Geography
Where the SAP Garden audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~1.5M | 11.37× | |
| 02 | Baden-Württemberg | ~200K | 0.68× | |
| 03 | Hessen | ~80K | 0.57× | |
| 04 | Bremen | ~8K | 0.53× | |
| 05 | Mecklenburg-Vorpommern | ~20K | 0.50× | |
| 06 | Saarland | ~10K | 0.47× | |
| 07 | Rheinland-Pfalz | ~40K | 0.46× | |
| 08 | Thüringen | ~20K | 0.39× | |
| 09 | Nordrhein-Westfalen | ~200K | 0.38× | |
| 10 | Sachsen-Anhalt | ~20K | 0.37× | |
| 11 | Niedersachsen | ~60K | 0.36× | |
| 12 | Hamburg | ~10K | 0.36× | |
| 13 | Sachsen | ~30K | 0.35× | |
| 14 | Berlin | ~30K | 0.35× | |
| 15 | Brandenburg | ~20K | 0.33× | |
| 16 | Schleswig-Holstein | ~20K | 0.31× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the SAP Garden audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Bayern Basketball | Sports | 79.66× | ||
| 02 | Streetball | Sports | 28.75× | ||
| 03 | Jan Delay | Music & Radio | 7.17× | ||
| 04 | Jennifer Love Hewitt | Movies & TV | 6.32× | ||
| 05 | Leon Goretzka | Sports | 5.23× | ||
| 06 | Lothar Matthäus | Sports | 4.62× | ||
| 07 | VfL Bochum | Sports | 4.13× | ||
| 08 | Tipico | Games | 3.02× | ||
| 09 | Thomas Müller | Sports | 2.99× | ||
| 10 | Manuel Neuer | Sports | 2.89× | ||
| 11 | VfB Stuttgart | Sports | 2.81× | ||
| 12 | Transfermarkt | Sports | 2.73× | ||
| 13 | FC Bayern Munich | Sports | 2.65× | ||
| 14 | Kicker | Sports | 2.56× | ||
| 15 | Hertha BSC | Sports | 2.54× | ||
| 16 | RB Leipzig | Sports | 2.31× | ||
| 17 | Borussia Mönchengladbach | Sports | 2.09× | ||
| 18 | Sportschau | Sports | 1.97× | ||
| 19 | SV Werder Bremen | Sports | 1.81× | ||
| 20 | Borussia Dortmund | Sports | 1.78× |
Personality of the SAP Garden audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.26× | |
| Tradition | CONSERVATISM | 1.18× | |
| Need for Security | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Pet Ownership | JOY | 0.80× | |
| Individualism | JOY | 0.82× |
Frequently asked questions
How many fans does SAP Garden have in Germany?
SAP Garden has an estimated audience of 1,888,199 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of SAP Garden fans?
39.1% of SAP Garden fans are female, 60.9% are male, with an average age of 36.9 years.
Which brands do SAP Garden fans like most?
SAP Garden fans show strongest brand affinity for FC Bayern Basketball (79.66×), FC Bayern Munich (2.65×), and VfB Stuttgart (2.81×) over the country average.
Where do SAP Garden fans live in Germany?
SAP Garden fans in Germany are most concentrated in Bayern (reach ~1.5M), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do SAP Garden fans also like?
Beyond SAP Garden itself, the audience over-indexes on FC Bayern Munich (2.65×), VfB Stuttgart (2.81×), Transfermarkt (2.73×), and Borussia Dortmund (1.78×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Sports audiences in Germany
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- Hermes, Oise (16,994,402)
- Munich (13,817,934)
How to read this data
Audience size is the estimated number of people in Germany who actively search for SAP Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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