Rascasse Audience Intelligence

shpock Audience in Germany

A data profile of the people who buy, follow and care about shpock in Germany — modelled from more than twelve digital signal sources. shpock has an estimated audience of 90,643 people in Germany.

#7among Marketplace in Germany#1211among Website / Newspaper / Magazine in Germany#616in Shopping

The average shpock fan in Germany is 33.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Solebox, DefShop, 43einhalb, with strongest over-indexing on Solebox (70.01× the country average).

Demographically, the shpock audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical shpock fan in Germany is balanced, around 33.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Solebox.

Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Marketplace

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the shpock profile in Germany.

Audience size
91K
in Germany
Gender
48.6%♀
51.4% male
Age
33.7
average years
Country rank
#36370
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of shpock

48.6% are female, 51.4% are male, average age 33.7.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for shpock audience in Germany
MetricValue
Female48.6%
Male51.4%
Average age33.7
Estimated audience size90,643
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the shpock audience in Germany
Age bracketShare%
16-1936%
20-2918%
30-3917%
40-4921%
50+9%
Fig. 04

Worldwide distribution

18.2%

of the worldwide shpock audience comes from Germany.

Worldwide audience distribution share by country for shpock
CountryShare
Germany18.2%
United Kingdom17.8%
United States14.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the shpock audience in Germany is strongest.

Fig. 05

Top regions by affinity

shpock fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~9K1.92×
02Baden-Württemberg~20K1.47×
03Bayern~20K1.12×
04Hessen~7K1.04×
05Sachsen-Anhalt~2K1.04×
06Saarland~1K1.04×
07Nordrhein-Westfalen~20K0.96×
08Berlin~4K0.91×
09Thüringen~2K0.91×
10Bremen<1K0.91×
11Sachsen~4K0.85×
12Brandenburg~2K0.85×
13Niedersachsen~7K0.84×
14Mecklenburg-Vorpommern~1K0.84×
15Hamburg~2K0.82×
16Schleswig-Holstein~3K0.81×
Fig. 06

Affinity by region

Affinity by region — shpock, Germany
0.81×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the shpock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for shpock audience
#·InterestCategoryAffinity×
0143einhalbShopping77.03×
02SoleboxShopping70.01×
03Overkill ShopFashion & Accessoires62.63×
04KICKZFashion & Accessoires44.73×
05DefShopShopping44.34×
06TraxxasKids & Family36.18×
07Horizon HobbyKids & Family35.11×
08Radio-controlled modelKids & Family23.17×
09Esslingen University of Applied SciencesBusiness & Career21.31×
10Emma ThompsonMovies & TV14.22×
11Group buyingShopping13.97×
12FIS Alpine Ski World CupSports12.65×
13Rhianna (singer)Music & Radio10.23×
14Real Madrid Club de FútbolSports2.91×
15Obi (store)Shopping2.74×
16Harry PotterMovies & TV2.41×
17YTMusic & Radio2.39×
18Borussia DortmundSports2.38×
19FC Bayern MunichSports2.28×
20BundesligaSports2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the shpock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by shpock audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.77×
Family OrientationCONSERVATISM1.71×
MindfulnessBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by shpock audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.89×
ExtroversionTHRILL1.01×
Social Media UsageJOY1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does shpock have in Germany?

shpock has an estimated audience of 90,643 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of shpock fans?

48.6% of shpock fans are female, 51.4% are male, with an average age of 33.7 years.

03

Which brands do shpock fans like most?

shpock fans show strongest brand affinity for Solebox (70.01×), DefShop (44.34×), and 43einhalb (77.03×) over the country average.

04

Where do shpock fans live in Germany?

shpock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~20K), Baden-Württemberg (reach ~20K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do shpock fans also like?

Beyond shpock itself, the audience over-indexes on DefShop (44.34×), 43einhalb (77.03×), KICKZ (44.73×), and Group buying (13.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Marketplace audiences in Germany

See shpock audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for shpock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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