DefShop Audience in Germany
DefShop has an estimated audience of 715,666 people in Germany. 45.8% are female, 54.2% are male, average age 26.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sellpy, 43einhalb, Borussia Dortmund, Finch, Solebox.
The average DefShop fan in Germany is 26.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sellpy, 43einhalb, Borussia Dortmund, with strongest over-indexing on Sellpy (7.54× the country average). Demographically, the DefShop audience skews balanced with an average age of 26.8, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of DefShop fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 26.8 |
| Estimated audience size | 715,666 |
Audience persona
The typical DefShop fan in Germany is balanced, around 26.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sellpy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 146,613 | 0.94× |
| Bayern | 85,714 | 0.75× |
| Baden-Württemberg | 78,562 | 0.8× |
| Niedersachsen | 67,855 | 0.98× |
| Sachsen | 46,401 | 1.32× |
| Hessen | 38,961 | 0.71× |
| Brandenburg | 31,085 | 1.4× |
| Berlin | 30,885 | 0.97× |
| Rheinland-Pfalz | 30,588 | 0.85× |
| Sachsen-Anhalt | 29,317 | 1.58× |
| Thüringen | 23,788 | 1.3× |
| Schleswig-Holstein | 23,152 | 0.9× |
| Mecklenburg-Vorpommern | 15,648 | 1.15× |
| Hamburg | 12,371 | 0.76× |
| Saarland | 7,569 | 0.86× |
| Bremen | 4,438 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sellpy | 7.54× | Fashion & Accessoires |
| 43einhalb | 28.68× | Shopping |
| Borussia Dortmund | 1.83× | Sports |
| Finch | 4.28× | Music & Radio |
| Solebox | 18.86× | Shopping |
| Streetwear Shop | 12.44× | Fashion & Accessoires |
| Vinted | 5.27× | Fashion & Accessoires |
| Size? | 24.1× | Shopping |
| Christian hip hop | 5.19× | Music & Radio |
| Pull&Bear | 6.43× | Fashion & Accessoires |
| Underground hip hop | 4.37× | Music & Radio |
| Haftbefehl | 4.51× | Music & Radio |
| Foot Locker | 5.56× | Shopping |
| JD Sports | 5.33× | Shopping |
| Depop | 13.74× | Fashion & Accessoires |
| FC Bayern Munich | 1.56× | Sports |
| Euphoria | 1.72× | Movies & TV |
| Streetwear | 2.46× | Fashion & Accessoires |
| Deutschrap | 3.15× | Music & Radio |
| Breuninger | 2.27× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.56 |
| Sports Activity | POWER | 1.29 |
| Patriotism | CONSERVATISM | 1.18 |
| Price Sensitivity | PREMIUM | 1.15 |
| DIY Mentality | THRILL | 1.14 |
| Spirituality | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.5% |
| France | 5.5% |
| Italy | 3.5% |
See DefShop audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does DefShop have in Germany?
DefShop has an estimated audience of 715,666 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DefShop fans?
45.8% of DefShop fans are female, 54.2% are male, with an average age of 26.8 years.
Which brands do DefShop fans like most?
DefShop fans show strongest brand affinity for Sellpy (7.54×), 43einhalb (28.68×), and Borussia Dortmund (1.83×) over the country average.
Where do DefShop fans live in Germany?
DefShop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 146,613), Bayern (reach 85,714), and Baden-Württemberg (reach 78,562). These three regions account for the largest share of the active audience.
What other brands do DefShop fans also like?
Beyond DefShop itself, the audience over-indexes on 43einhalb (28.68×), Borussia Dortmund (1.83×), Finch (4.28×), and Solebox (18.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DefShop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.