Rascasse Audience Intelligence

Solebox Target Market in Germany

A data profile of the people who buy, follow and care about Solebox in Germany — modelled from more than twelve digital signal sources. Solebox has an estimated audience of 279,559 people in Germany.

#30among Fashion in Germany#2317among Brand in Germany#417in Shopping

The average Solebox fan in Germany is 28.9 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.

Top brand affinities include 43einhalb, KICKZ, DefShop, with strongest over-indexing on 43einhalb (55.9× the country average).

Demographically, the Solebox audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Solebox fan in Germany is more female, around 28.9 years old, with strong Luxury Orientation tendencies and a notable affinity for 43einhalb.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Solebox profile in Germany.

Audience size
280K
in Germany
Gender
56.2%♀
43.8% male
Age
28.9
average years
Country rank
#18264
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Solebox

56.2% are female, 43.8% are male, average age 28.9.

Fig. 02

Gender split

56.2%
Female
43.8%
Male
Demographic split for Solebox audience in Germany
MetricValue
Female56.2%
Male43.8%
Average age28.9
Estimated audience size279,559
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Solebox audience in Germany
Age bracketShare%
16-1945%
20-2929%
30-3914%
40-497%
50+5%
Fig. 04

Worldwide distribution

37.6%

of the worldwide Solebox audience comes from Germany.

Worldwide audience distribution share by country for Solebox
CountryShare
Germany37.6%
United States11.1%
Spain9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Solebox audience in Germany is strongest.

Fig. 05

Top regions by affinity

Solebox customers by region in Germany
#RegionReachAffinity×
01Berlin~40K3.42×
02Bayern~80K1.84×
03Nordrhein-Westfalen~70K1.05×
04Hessen~20K0.99×
05Hamburg~6K0.98×
06Baden-Württemberg~40K0.95×
07Brandenburg~8K0.91×
08Bremen~2K0.83×
09Rheinland-Pfalz~10K0.80×
10Saarland~3K0.79×
11Niedersachsen~20K0.75×
12Sachsen~10K0.70×
13Schleswig-Holstein~7K0.70×
14Sachsen-Anhalt~5K0.67×
15Thüringen~5K0.65×
16Mecklenburg-Vorpommern~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Solebox, Germany
0.60×1.00×3.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solebox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solebox audience
#·InterestCategoryAffinity×
0143einhalbShopping55.90×
02VaditimInternet & Social Media36.50×
03KICKZFashion & Accessoires27.54×
04True Religion Brand JeansFashion & Accessoires21.86×
05Size?Shopping21.13×
06DefShopShopping18.19×
07Snapback (hat)Fashion & Accessoires12.72×
08Adidas OriginalsFashion & Accessoires11.48×
09American Eagle OutfittersFashion & Accessoires11.43×
10Pull&BearFashion & Accessoires11.23×
11SellpyFashion & Accessoires7.93×
12Polo Ralph LaurenFashion & Accessoires6.67×
13PumaFashion & Accessoires5.88×
14JD SportsShopping5.83×
15VintedFashion & Accessoires5.51×
16ASICSFashion & Accessoires5.00×
17New BalanceFashion & Accessoires4.60×
18Borussia DortmundSports1.93×
19FIFA World CupSports1.81×
20FC Bayern MunichSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solebox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Solebox audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.60×
Early Adopter MentalityPOWER1.58×
Design AffinityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Solebox audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.63×
IndividualismJOY0.68×
Community OrientationOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Solebox's target market in Germany?

Solebox's target market in Germany covers an estimated 279,559 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Solebox customers?

56.2% of the Solebox audience are female, 43.8% are male, with an average age of 28.9 years.

03

Which brands do Solebox fans like most?

Solebox fans show strongest brand affinity for 43einhalb (55.9×), KICKZ (27.54×), and DefShop (18.19×) over the country average.

04

Where do Solebox fans live in Germany?

Solebox fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Berlin (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Solebox fans also like?

Beyond Solebox itself, the audience over-indexes on KICKZ (27.54×), DefShop (18.19×), Pull&Bear (11.23×), and Sellpy (7.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in Germany

See Solebox audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Solebox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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