Rascasse Audience Intelligence

Sidecar Audience in Germany

A data profile of the people who buy, follow and care about Sidecar in Germany — modelled from more than twelve digital signal sources. Sidecar has an estimated audience of 246,481 people in Germany.

#44among Alcohol in Germany#6774among Topic in Germany#957in Food & Beverages

The average Sidecar fan in Germany is 47.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Local bike shop, Superbike racing, Motorcycle helmet, with strongest over-indexing on Local bike shop (13.69× the country average).

Demographically, the Sidecar audience skews more male with an average age of 47.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sidecar fan in Germany is more male, around 47.5 years old, with strong Patriotism tendencies and a notable affinity for Local bike shop.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sidecar profile in Germany.

Audience size
246K
in Germany
Gender
23.6%♀
76.4% male
Age
47.5
average years
Country rank
#19847
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sidecar fans

23.6% are female, 76.4% are male, average age 47.5.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Sidecar audience in Germany
MetricValue
Female23.6%
Male76.4%
Average age47.5
Estimated audience size246,481
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Sidecar audience in Germany
Age bracketShare%
16-196%
20-299%
30-3917%
40-4932%
50+37%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Sidecar audience comes from Germany.

Worldwide audience distribution share by country for Sidecar
CountryShare
Italy27.4%
United States15.6%
Canada7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sidecar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sidecar fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.52×
02Thüringen~9K1.49×
03Hessen~20K1.14×
04Bayern~40K1.10×
05Hamburg~6K1.09×
06Niedersachsen~20K1.02×
07Baden-Württemberg~30K1.01×
08Bremen~2K1.01×
09Rheinland-Pfalz~10K1.00×
10Sachsen~10K0.97×
11Saarland~3K0.97×
12Sachsen-Anhalt~6K0.95×
13Schleswig-Holstein~8K0.91×
14Nordrhein-Westfalen~50K0.90×
15Brandenburg~7K0.90×
16Mecklenburg-Vorpommern~4K0.90×
Fig. 06

Affinity by region

Affinity by region — Sidecar, Germany
0.90×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sidecar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sidecar audience
#·InterestCategoryAffinity×
01Aprilia SR50Cars & Mobility63.21×
02Superbike racingCars & Mobility48.44×
03Red Bull MotoGP Rookies CupSports42.26×
04Air WickHome & Garden35.22×
05ViledaHome & Garden18.59×
06Personal protective equipmentCars & Mobility18.27×
07Local bike shopSports13.69×
08Marc MárquezSports10.77×
09Motorcycle helmetCars & Mobility9.90×
10American ChopperCars & Mobility8.67×
11Sandra BullockMovies & TV6.08×
12Maine CoonPets & Animals4.54×
13MotoGPSports4.03×
14Ernsting's familyShopping3.51×
15Michael SchumacherSports3.39×
16Plug-in hybridCars & Mobility3.17×
17NatureHome & Garden2.32×
18Müller (company)Food & Beverages2.22×
19FamilyKids & Family2.18×
20GermanyTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sidecar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sidecar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.77×
Risk AppetiteTHRILL1.54×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sidecar audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Price SensitivityPREMIUM0.64×
Early Adopter MentalityPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sidecar have in Germany?

Sidecar has an estimated audience of 246,481 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sidecar fans?

23.6% of Sidecar fans are female, 76.4% are male, with an average age of 47.5 years.

03

Which brands do Sidecar fans like most?

Sidecar fans show strongest brand affinity for Local bike shop (13.69×), Superbike racing (48.44×), and Motorcycle helmet (9.9×) over the country average.

04

Where do Sidecar fans live in Germany?

Sidecar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sidecar fans also like?

Beyond Sidecar itself, the audience over-indexes on Superbike racing (48.44×), Motorcycle helmet (9.9×), Aprilia SR50 (63.21×), and Personal protective equipment (18.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Sidecar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sidecar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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