Sidecar Audience in Germany
Sidecar has an estimated audience of 246,481 people in Germany. 23.6% are female, 76.4% are male, average age 47.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kouros, Huck (magazine), Building insulation, KLIX (AM), Keukenhof.
The average Sidecar fan in Germany is 47.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kouros, Huck (magazine), Building insulation, with strongest over-indexing on Kouros (113.91× the country average). Demographically, the Sidecar audience skews more male with an average age of 47.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Sidecar fans
| Metric | Value |
|---|---|
| Female | 23.6% |
| Male | 76.4% |
| Average age | 47.5 |
| Estimated audience size | 246,481 |
Audience persona
The typical Sidecar fan in Germany is more male, around 47.5 years old, with strong Patriotism tendencies and a notable affinity for Kouros.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 48,921 | 0.91× |
| Bayern | 45,701 | 1.15× |
| Baden-Württemberg | 34,644 | 1.03× |
| Hessen | 23,121 | 1.23× |
| Niedersachsen | 21,347 | 0.89× |
| Thüringen | 18,516 | 2.95× |
| Berlin | 18,400 | 1.67× |
| Sachsen | 12,464 | 1.03× |
| Rheinland-Pfalz | 11,539 | 0.93× |
| Schleswig-Holstein | 7,608 | 0.86× |
| Hamburg | 6,769 | 1.22× |
| Brandenburg | 6,072 | 0.79× |
| Sachsen-Anhalt | 5,216 | 0.82× |
| Mecklenburg-Vorpommern | 3,319 | 0.71× |
| Saarland | 2,484 | 0.82× |
| Bremen | 2,067 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kouros | 113.91× | Arts & Culture |
| Huck (magazine) | 28.62× | Internet & Social Media |
| Building insulation | 7.99× | Home & Garden |
| KLIX (AM) | 4.34× | Music & Radio |
| Keukenhof | 16.05× | Travel & Leisure |
| Progressive rock | 1.91× | Music & Radio |
| Stradivarius | 1.89× | Shopping |
| Buddy – The Buddy Holly Story | 5.32× | Music & Radio |
| Urban horticulture | 1.77× | Home & Garden |
| MK | 2.58× | Music & Radio |
| Minestrone | 2.24× | Food & Beverages |
| Groningen | 4.96× | Travel & Leisure |
| Ipekyol | 3.13× | Shopping |
| Alaska | 2.61× | Travel & Leisure |
| Apostrophe | 3.55× | Literature |
| Mechanic | 1.52× | Cars & Mobility |
| Google Analytics | 1.8× | Internet & Social Media |
| Cuba Gooding Jr. | 4.32× | Movies & TV |
| Godzilla (1954 film) | 3.1× | Movies & TV |
| West Knoxville | 116.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Need for Security | CONSERVATISM | 1.4 |
| Urban Lifestyle | OPEN | 1.36 |
| Community Orientation | OPEN | 1.22 |
| Sustainability | BALANCE | 1.1 |
| Tradition | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 27.4% |
| United States | 15.6% |
| Canada | 7.0% |
See Sidecar audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Sidecar have in Germany?
Sidecar has an estimated audience of 246,481 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sidecar fans?
23.6% of Sidecar fans are female, 76.4% are male, with an average age of 47.5 years.
Which brands do Sidecar fans like most?
Sidecar fans show strongest brand affinity for Kouros (113.91×), Huck (magazine) (28.62×), and Building insulation (7.99×) over the country average.
Where do Sidecar fans live in Germany?
Sidecar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 48,921), Bayern (reach 45,701), and Baden-Württemberg (reach 34,644). These three regions account for the largest share of the active audience.
What other brands do Sidecar fans also like?
Beyond Sidecar itself, the audience over-indexes on Huck (magazine) (28.62×), Building insulation (7.99×), KLIX (AM) (4.34×), and Keukenhof (16.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sidecar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.