Sidecar Audience in United States

Sidecar has an estimated audience of 577,290 people in United States. 24.3% are female, 75.7% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Honda Motorcycles, CarGurus, Google Maps, Capital One, Chuck Norris.

The average Sidecar fan in United States is 45.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Honda Motorcycles, CarGurus, Google Maps, with strongest over-indexing on Honda Motorcycles (25.31× the country average). Demographically, the Sidecar audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Sidecar fans

Demographic split for Sidecar audience in United States
MetricValue
Female24.3%
Male75.7%
Average age45.1
Estimated audience size577,290

Audience persona

The typical Sidecar fan in United States is more male, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Honda Motorcycles.

Top regions in United States

Top regions ranked by reach for Sidecar in United States
RegionReachAffinity
California115,9001.83×
Texas63,8721.29×
Florida46,2991.18×
New York35,9431.11×
Michigan31,7732.1×
Pennsylvania26,8471.38×
Virginia26,6611.9×
Oklahoma25,6844.01×
Illinois17,9390.93×
Georgia15,6580.88×
Louisiana14,0211.88×
Arizona13,7881.17×
Ohio13,6710.77×
North Carolina12,8680.74×
Washington11,9391.03×
Massachusetts11,4811.01×
Tennessee10,7730.93×
New Jersey10,5850.72×
Colorado9,0340.99×
Minnesota9,0031.09×
Maryland8,4620.85×
Wisconsin7,3300.84×
Indiana7,3110.69×
Oregon6,8621.04×
Iowa6,7931.43×
Missouri6,5040.7×
Nevada5,5020.99×
South Carolina5,0000.58×
Alabama4,5870.57×
Connecticut4,5760.79×
Kentucky3,8870.54×
Mississippi3,3780.71×
Utah3,2000.62×
Washington, District of Columbia3,1941.84×
Arkansas3,0960.65×
Kansas2,4810.55×
Maine2,3721.15×
Hawaii2,0960.84×
Idaho2,0790.72×
Nebraska1,8860.65×
New Hampshire1,7340.76×
New Mexico1,6230.56×
Rhode Island1,5470.84×
Montana1,2050.75×
Delaware1,1320.71×
Vermont9970.98×
West Virginia9910.37×
Alaska9420.76×
Wyoming7420.87×
South Dakota6340.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sidecar audience
BrandAffinityCategory
Honda Motorcycles25.31×Cars & Mobility
CarGurus7.22×Cars & Mobility
Google Maps4.26×Internet & Social Media
Capital One3.85×Business & Career
Chuck Norris5.71×Movies & TV
Once upon a time15.5×Movies & TV
AutoZone2.9×Cars & Mobility
Easy Rider29.71×Movies & TV
Snowmobile7.03×Cars & Mobility
MSN2.73×News
Staples (Canada)3.45×Business & Career
Charlie Hunnam6.99×Movies & TV
West Coast Choppers17.68×Fashion & Accessoires
Indeed.com2.64×Business & Career
Enterprise Rent-A-Car3.86×Cars & Mobility
Headlamp7.99×Cars & Mobility
J&P Cycles20.45×Cars & Mobility
Iggy Azalea9.41×Music & Radio
Touring motorcycle5.37×Cars & Mobility
Car2Go48.15×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sidecar audience
TraitClusterScore
PatriotismCONSERVATISM2.15
Need for SecurityCONSERVATISM1.45
ExtroversionTHRILL1.38
LGBTQ+ IdentityOPEN1.34
Family OrientationCONSERVATISM1.31
Risk AppetiteTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Sidecar
CountryShare
Italy27.4%
United States15.6%
Canada7.0%

See Sidecar audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Sidecar have in United States?

Sidecar has an estimated audience of 577,290 people in United States, concentrated in California and Texas.

What is the gender split and age of Sidecar fans?

24.3% of Sidecar fans are female, 75.7% are male, with an average age of 45.1 years.

Which brands do Sidecar fans like most?

Sidecar fans show strongest brand affinity for Honda Motorcycles (25.31×), CarGurus (7.22×), and Google Maps (4.26×) over the country average.

Where do Sidecar fans live in United States?

Sidecar fans in United States are most concentrated in California (reach 115,900), Texas (reach 63,872), and Florida (reach 46,299). These three regions account for the largest share of the active audience.

What other brands do Sidecar fans also like?

Beyond Sidecar itself, the audience over-indexes on CarGurus (7.22×), Google Maps (4.26×), Capital One (3.85×), and Chuck Norris (5.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sidecar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.