Sport.ro Audience in Germany
Sport.ro has an estimated audience of 157,694 people in Germany. 16.4% are female, 83.6% are male, average age 33.3. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: ProSport, CHECK24, Botafogo de Futebol e Regatas, Edgar Allan Poe, 24 (TV series).
The average Sport.ro fan in Germany is 33.3 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include ProSport, CHECK24, Botafogo de Futebol e Regatas, with strongest over-indexing on ProSport (615.04× the country average). Demographically, the Sport.ro audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Sport.ro fans
| Metric | Value |
|---|---|
| Female | 16.4% |
| Male | 83.6% |
| Average age | 33.3 |
| Estimated audience size | 157,694 |
Audience persona
The typical Sport.ro fan in Germany is more male, around 33.3 years old, with strong Indulgence tendencies and a notable affinity for ProSport.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 114,377 | 2.87× |
| Bayern | 108,834 | 2.32× |
| Nordrhein-Westfalen | 73,112 | 1.15× |
| Hessen | 31,680 | 1.42× |
| Niedersachsen | 25,970 | 0.92× |
| Rheinland-Pfalz | 22,694 | 1.55× |
| Schleswig-Holstein | 7,981 | 0.76× |
| Sachsen | 6,343 | 0.44× |
| Hamburg | 5,320 | 0.81× |
| Berlin | 5,145 | 0.39× |
| Thüringen | 4,975 | 0.67× |
| Saarland | 4,525 | 1.26× |
| Sachsen-Anhalt | 3,573 | 0.47× |
| Brandenburg | 2,306 | 0.25× |
| Bremen | 1,375 | 0.55× |
| Mecklenburg-Vorpommern | 847 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| ProSport | 615.04× | Sports |
| CHECK24 | 5.87× | Business & Career |
| Botafogo de Futebol e Regatas | 41.07× | Sports |
| Edgar Allan Poe | 26.82× | Literature |
| 24 (TV series) | 16.2× | Movies & TV |
| CFR Cluj | 37.83× | Sports |
| Tottenham Hotspur F.C. | 7.14× | Sports |
| Ryanair | 3.53× | Travel & Leisure |
| Ligue 1 | 7.05× | Sports |
| André Rieu | 6.46× | Music & Radio |
| AutoScout24 | 2.38× | Cars & Mobility |
| Wizz Air | 5.94× | Travel & Leisure |
| UEFA Champions League | 2× | Sports |
| Automotive lighting | 5.32× | Cars & Mobility |
| Real Madrid C.F. | 2.18× | Sports |
| Sunscreen | 6.82× | Beauty & Wellness |
| Carrefour | 7.49× | Shopping |
| EasyJet | 4.32× | Travel & Leisure |
| MSV Duisburg | 4.62× | Sports |
| Automobile Dacia | 8.55× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.09 |
| Need for Security | CONSERVATISM | 2.26 |
| Travelling | THRILL | 1.61 |
| Career Orientation | POWER | 1.49 |
| Risk Appetite | THRILL | 1.13 |
| Early Adopter Mentality | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 49.0% |
| Italy | 11.4% |
| United Kingdom | 5.8% |
See Sport.ro audiences in other countries
More Sports audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Sport.ro have in Germany?
Sport.ro has an estimated audience of 157,694 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Sport.ro fans?
16.4% of Sport.ro fans are female, 83.6% are male, with an average age of 33.3 years.
Which brands do Sport.ro fans like most?
Sport.ro fans show strongest brand affinity for ProSport (615.04×), CHECK24 (5.87×), and Botafogo de Futebol e Regatas (41.07×) over the country average.
Where do Sport.ro fans live in Germany?
Sport.ro fans in Germany are most concentrated in Baden-Württemberg (reach 114,377), Bayern (reach 108,834), and Nordrhein-Westfalen (reach 73,112). These three regions account for the largest share of the active audience.
What other brands do Sport.ro fans also like?
Beyond Sport.ro itself, the audience over-indexes on CHECK24 (5.87×), Botafogo de Futebol e Regatas (41.07×), Edgar Allan Poe (26.82×), and 24 (TV series) (16.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sport.ro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.