Rascasse Audience Intelligence

Stephen King Books Audience in Germany

A data profile of the people who buy, follow and care about Stephen King Books in Germany — modelled from more than twelve digital signal sources. Stephen King Books has an estimated audience of 21,098 people in Germany.

#780among Book / Manga / Comic in Germany

The average Stephen King Books fan in Germany is 28.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stephen King, Children's literature, Young-adult fiction, with strongest over-indexing on Stephen King (52.76× the country average).

Demographically, the Stephen King Books audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stephen King Books fan in Germany is more male, around 28.9 years old, with strong Career Orientation tendencies and a notable affinity for Stephen King.

Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Stephen King Books profile in Germany.

Audience size
21K
in Germany
Gender
34.8%♀
65.2% male
Age
28.9
average years
Country rank
#71530
Book / Manga / Comic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stephen King Books fans

34.8% are female, 65.2% are male, average age 28.9.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Stephen King Books audience in Germany
MetricValue
Female34.8%
Male65.2%
Average age28.9
Estimated audience size21,098
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Stephen King Books audience in Germany
Age bracketShare%
16-1955%
20-2915%
30-3913%
40-4911%
50+6%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Stephen King Books audience comes from Germany.

Worldwide audience distribution share by country for Stephen King Books
CountryShare
United States84.6%
United Kingdom4.1%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stephen King Books audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stephen King Books fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~2K1.60×
02Hessen~2K1.39×
03Bayern~4K1.18×
04Hamburg<1K1.17×
05Rheinland-Pfalz~1K1.09×
06Bremen<1K1.05×
07Baden-Württemberg~3K1.02×
08Nordrhein-Westfalen~5K0.98×
09Saarland<1K0.98×
10Sachsen<1K0.90×
11Schleswig-Holstein<1K0.89×
12Brandenburg<1K0.89×
13Sachsen-Anhalt<1K0.88×
14Thüringen<1K0.88×
15Niedersachsen~2K0.86×
16Mecklenburg-Vorpommern<1K0.86×
Fig. 06

Affinity by region

Affinity by region — Stephen King Books, Germany
0.86×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stephen King Books audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stephen King Books audience
#·InterestCategoryAffinity×
01Stephen KingLiterature52.76×
02Young-adult fictionLiterature19.06×
03Children's literatureLiterature13.08×
04Daniel RadcliffeMovies & TV10.70×
05Amazon KindleLiterature8.63×
06GoodreadsLiterature8.59×
07Psychological thrillerLiterature8.06×
08E-book readersTechnology & Electronics7.15×
09Historical fictionLiterature6.93×
10Horror moviesMovies & TV4.02×
11E-booksLiterature3.92×
12CappuccinoFood & Beverages3.92×
13Harry PotterMovies & TV3.71×
14BatmanMovies & TV3.68×
15Career developmentBusiness & Career3.32×
16Hard rockMusic & Radio3.25×
17Animated moviesMovies & TV3.19×
18SupermanMovies & TV2.78×
19Contemporary artArts & Culture2.73×
20Drama moviesMovies & TV2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stephen King Books audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stephen King Books audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.32×
Urban LifestyleOPEN2.09×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stephen King Books audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.38×
Sports ActivityPOWER0.46×
Price SensitivityPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stephen King Books have in Germany?

Stephen King Books has an estimated audience of 21,098 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stephen King Books fans?

34.8% of Stephen King Books fans are female, 65.2% are male, with an average age of 28.9 years.

03

Which brands do Stephen King Books fans like most?

Stephen King Books fans show strongest brand affinity for Stephen King (52.76×), Children's literature (13.08×), and Young-adult fiction (19.06×) over the country average.

04

Where do Stephen King Books fans live in Germany?

Stephen King Books fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5K), Bayern (reach ~4K), and Baden-Württemberg (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Stephen King Books fans also like?

Beyond Stephen King Books itself, the audience over-indexes on Children's literature (13.08×), Young-adult fiction (19.06×), Harry Potter (3.71×), and E-book readers (7.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in Germany

See Stephen King Books audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stephen King Books. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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