Supernatural Audience in Germany

Supernatural logo

Supernatural has an estimated audience of 1,804,600 people in Germany. 56.5% are female, 43.5% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Dog breed, Este, Veneto, Home Delivery.

The average Supernatural fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Dog breed, with strongest over-indexing on Israel (5.3× the country average). Demographically, the Supernatural audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Supernatural fans

Demographic split for Supernatural audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age39.0
Estimated audience size1,804,600

Audience persona

The typical Supernatural fan in Germany is more female, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Israel.

Top regions in Germany

Top regions ranked by reach for Supernatural in Germany
RegionReachAffinity
Nordrhein-Westfalen645,0111.2×
Bayern380,7200.96×
Baden-Württemberg302,1330.9×
Niedersachsen263,0511.1×
Hessen193,2881.03×
Rheinland-Pfalz136,7411.11×
Sachsen113,1560.94×
Berlin103,8610.94×
Schleswig-Holstein97,8151.11×
Brandenburg74,0740.97×
Sachsen-Anhalt63,4850.99×
Thüringen57,7640.92×
Hamburg50,1010.9×
Mecklenburg-Vorpommern41,4290.88×
Saarland32,3231.07×
Bremen20,7240.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supernatural audience
BrandAffinityCategory
Israel5.3×Travel & Leisure
KLIX (AM)6.4×Music & Radio
Dog breed1.64×Pets & Animals
Este, Veneto3.06×Travel & Leisure
Home Delivery2.91×Food & Beverages
Kyokushin8.91×Sports
Esra Erol4.77×Movies & TV
Mustard seed7.45×Food & Beverages
Nationality1.82×Politics & Society
The Journey (1959 film)8.91×Movies & TV
Jason Clarke (actor)2.75×Movies & TV
Mülheim2.02×Travel & Leisure
Wim Hof3.75×Sports
Ireen Sheer1.54×Music & Radio
Kodi (software)1.51×Technology & Electronics
Keck School of Medicine of USC5.22×Business & Career
Hauptschule3.89×Kids & Family
Harvey Mudd College8.91×Business & Career
Solo climbing1.95×Sports
Timo Hildebrand4.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supernatural audience
TraitClusterScore
SpiritualityBALANCE1.71
MindfulnessBALANCE1.49
LGBTQ+ IdentityOPEN1.37
Pet OwnershipJOY1.37
SustainabilityBALANCE1.3
Healthy LifestyleBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Supernatural
CountryShare
United States28.2%
Brazil8.0%
United Kingdom5.1%

See Supernatural audiences in other countries

More TV series audiences in Germany

Frequently asked questions

How many fans does Supernatural have in Germany?

Supernatural has an estimated audience of 1,804,600 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Supernatural fans?

56.5% of Supernatural fans are female, 43.5% are male, with an average age of 39.0 years.

Which brands do Supernatural fans like most?

Supernatural fans show strongest brand affinity for Israel (5.3×), KLIX (AM) (6.4×), and Dog breed (1.64×) over the country average.

Where do Supernatural fans live in Germany?

Supernatural fans in Germany are most concentrated in Nordrhein-Westfalen (reach 645,011), Bayern (reach 380,720), and Baden-Württemberg (reach 302,133). These three regions account for the largest share of the active audience.

What other brands do Supernatural fans also like?

Beyond Supernatural itself, the audience over-indexes on KLIX (AM) (6.4×), Dog breed (1.64×), Este, Veneto (3.06×), and Home Delivery (2.91×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Supernatural. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.