Rascasse Audience Intelligence

Supernatural Audience in Germany

A data profile of the people who buy, follow and care about Supernatural in Germany — modelled from more than twelve digital signal sources. Supernatural has an estimated audience of 2,701,625 people in Germany.

#29among TV series in Germany#51among Movie / TV Show / Series in Germany#174in Movies & TV

The average Supernatural fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sabrina Carpenter, Alice Cooper (band), Harry Potter, with strongest over-indexing on Sabrina Carpenter (8.91× the country average).

Demographically, the Supernatural audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Supernatural fan in Germany is more female, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Sabrina Carpenter.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supernatural profile in Germany.

Audience size
2.7M
in Germany
Gender
56.5%♀
43.5% male
Age
39.0
average years
Country rank
#2415
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supernatural viewers

56.5% are female, 43.5% are male, average age 39.0.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Supernatural audience in Germany
MetricValue
Female56.5%
Male43.5%
Average age39.0
Estimated audience size2,701,625
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Supernatural audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Supernatural audience comes from Germany.

Worldwide audience distribution share by country for Supernatural
CountryShare
United States26.3%
Brazil7.2%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supernatural audience in Germany is strongest.

Fig. 05

Top regions by affinity

Supernatural fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K1.15×
02Niedersachsen~300K1.10×
03Saarland~30K1.10×
04Rheinland-Pfalz~100K1.09×
05Schleswig-Holstein~100K1.09×
06Sachsen-Anhalt~70K1.04×
07Bremen~20K1.00×
08Hessen~200K0.99×
09Thüringen~60K0.98×
10Brandenburg~70K0.97×
11Bayern~400K0.95×
12Mecklenburg-Vorpommern~40K0.95×
13Sachsen~100K0.94×
14Berlin~100K0.91×
15Baden-Württemberg~300K0.89×
16Hamburg~50K0.88×
Fig. 06

Affinity by region

Affinity by region — Supernatural, Germany
0.88×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supernatural audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supernatural audience
#·InterestCategoryAffinity×
01Sabrina CarpenterMusic & Radio8.91×
02Alice Cooper (band)Music & Radio8.91×
03Vincent D'OnofrioMovies & TV8.91×
04Vagabond (manga)Literature8.91×
05Jethro Tull (band)Music & Radio8.91×
06Lily AllenMusic & Radio8.48×
07Italo discoMusic & Radio7.28×
08Jack WhiteMovies & TV4.36×
09Millie Bobby BrownMovies & TV3.88×
10Jason MomoaMovies & TV3.62×
11SupermanMovies & TV2.72×
12BooksellingLiterature2.51×
13Western UnionBusiness & Career2.48×
14HugendubelShopping2.31×
15TattoosFashion & Accessoires2.26×
16Netto Marken-DiscountShopping2.03×
17RedditInternet & Social Media1.83×
18BatmanMovies & TV1.74×
19Harry PotterMovies & TV1.70×
20TagesschauMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supernatural audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supernatural audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.22×
ExtroversionTHRILL1.78×
MindfulnessBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supernatural audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Career OrientationPOWER0.84×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supernatural have in Germany?

Supernatural has an estimated audience of 2,701,625 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Supernatural viewers?

56.5% of Supernatural fans are female, 43.5% are male, with an average age of 39.0 years.

03

Which brands do Supernatural fans like most?

Supernatural fans show strongest brand affinity for Sabrina Carpenter (8.91×), Alice Cooper (band) (8.91×), and Harry Potter (1.7×) over the country average.

04

Where do Supernatural fans live in Germany?

Supernatural fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Supernatural fans also like?

Beyond Supernatural itself, the audience over-indexes on Alice Cooper (band) (8.91×), Harry Potter (1.7×), Netto Marken-Discount (2.03×), and Millie Bobby Brown (3.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Supernatural audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Supernatural. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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