Supernatural Audience in Germany
Supernatural has an estimated audience of 1,804,600 people in Germany. 56.5% are female, 43.5% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Sabrina Carpenter, Satire, Italo disco.
The average Supernatural fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Sabrina Carpenter, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Supernatural audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Supernatural fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.0 |
| Estimated audience size | 1,804,600 |
Audience persona
The typical Supernatural fan in Germany is more female, around 39.0 years old, with strong Spirituality tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 645,011 | 1.2× |
| Bayern | 380,720 | 0.96× |
| Baden-Württemberg | 302,133 | 0.9× |
| Niedersachsen | 263,051 | 1.1× |
| Hessen | 193,288 | 1.03× |
| Rheinland-Pfalz | 136,741 | 1.11× |
| Sachsen | 113,156 | 0.94× |
| Berlin | 103,861 | 0.94× |
| Schleswig-Holstein | 97,815 | 1.11× |
| Brandenburg | 74,074 | 0.97× |
| Sachsen-Anhalt | 63,485 | 0.99× |
| Thüringen | 57,764 | 0.92× |
| Hamburg | 50,101 | 0.9× |
| Mecklenburg-Vorpommern | 41,429 | 0.88× |
| Saarland | 32,323 | 1.07× |
| Bremen | 20,724 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 7.12× | Business & Career |
| Sabrina Carpenter | 8.91× | Music & Radio |
| Satire | 6.74× | Literature |
| Italo disco | 11.12× | Music & Radio |
| Harry Potter | 2.04× | Movies & TV |
| Tagesschau | 2.07× | Movies & TV |
| Jack White | 6.07× | Movies & TV |
| Superman | 2.85× | Movies & TV |
| Dailymotion | 6.62× | Movies & TV |
| Real property | 4.27× | Home & Garden |
| Jennifer Love Hewitt | 8.91× | Movies & TV |
| Millie Bobby Brown | 3.88× | Movies & TV |
| Country rap | 5.15× | Music & Radio |
| Pets | 1.59× | Pets & Animals |
| Spiegel Online | 1.87× | News |
| Bored Panda | 9.27× | Internet & Social Media |
| Jon Bon Jovi | 8.91× | Music & Radio |
| German television comedy | 4.78× | Movies & TV |
| Batman | 2.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.71 |
| Mindfulness | BALANCE | 1.49 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Pet Ownership | JOY | 1.37 |
| Sustainability | BALANCE | 1.3 |
| Healthy Lifestyle | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.2% |
| Brazil | 8.0% |
| United Kingdom | 5.1% |
See Supernatural audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Superman (10,006,308)
- Friends (9,772,934)
- Game of Thrones (9,464,046)
Frequently asked questions
How many fans does Supernatural have in Germany?
Supernatural has an estimated audience of 1,804,600 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Supernatural fans?
56.5% of Supernatural fans are female, 43.5% are male, with an average age of 39.0 years.
Which brands do Supernatural fans like most?
Supernatural fans show strongest brand affinity for Jotex (78.71×), Western Union (7.12×), and Sabrina Carpenter (8.91×) over the country average.
Where do Supernatural fans live in Germany?
Supernatural fans in Germany are most concentrated in Nordrhein-Westfalen (reach 645,011), Bayern (reach 380,720), and Baden-Württemberg (reach 302,133). These three regions account for the largest share of the active audience.
What other brands do Supernatural fans also like?
Beyond Supernatural itself, the audience over-indexes on Western Union (7.12×), Sabrina Carpenter (8.91×), Satire (6.74×), and Italo disco (11.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Supernatural. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.